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How creativity is fueling food delivery brand battles through the pandemic and beyond
March 04, 2021
DoorDash and Uber Eats made big bets with Super Bowl ads, which appear to be paying off according to an Ad Age-Harris Poll survey.
Remembering Serena Duff's legacy at Horizon Media
March 03, 2021
"We lost one of the best, way too early," writes CEO Bill Koenigsberg.
Oakley signs its first professional esports player to roster of athletes
March 03, 2021
Seth “Scump” Abner will exclusively wear the brand's eyewear during all competitive matches and livestreams.
No more taboos: Why brands are telling the unvarnished truth about bodily functions
March 03, 2021
Images and frank talk about breastfeeding, periods and “poop” go more mainstream—like it or not.
Hulu poised to pass ABC in ad sales, marking new era for Disney
March 02, 2021
Online ad revenue grew 47% last quarter, with broadcast up 5%.
Spring is the new Christmas as brands prep for the return of Roaring '20s consumerism
March 02, 2021
Industry bets big on marketing as Americans move from "hesitancy to hope."
Chobani thinks outside the yogurt pot in a new animated campaign
March 01, 2021
The company that made a name for itself with Greek yogurt has aspirations to become a broader grocery brand.
Is 'working through the apocalypse' the future of agency life?
February 26, 2021
WFH is so 2020: The age of disruption has taught the ad industry—if not the Texas state government—to expect the unexpected. From global pandemics to climate catastrophes: Welcome to agency life in 2021.
Watch: Kevin from 'The Office,' aka Brian Baumgartner, joins us for National Chili Day
February 25, 2021
His famous chili spill lives on nearly 12 years later.
Best Buy tests reduced shopping areas in stores to focus on e-commerce
February 23, 2021
Company almost halves space for shoppers in trial stores to about 15,000 square feet.
Macy’s new media network is a growing income stream, execs say
February 23, 2021
Department store chain launched the program in August of last year.
Opinion: It’s time for major brands to come off the bench and get back in the game
February 22, 2021
Pent-up demand for college basketball—as well as a sense of normalcy—is creating an opportunity for advertisers.
What advertising's biggest industry events will look like in 2021
February 22, 2021
A number of marketers’ favorites are slated to run using in-person or hybrid live-virtual formats.
Amazon’s ad spending dissected, when the CEO’s time is up, and Kay [hearts] ESPN: Datacenter Weekly
February 19, 2021
Plus, lamenting the latest labor-market lows.
NBCUniversal looks to woo health sector with new event
February 19, 2021
The company is holding its first-ever "Health is Universal" summit next week.
Facebook employee called inflated ad metrics ‘deeply wrong’
February 18, 2021
Lawsuit accuses company of misleading about audience reach.
Make more, spend less: How Amazon, Alphabet and Netflix cut ad spending and grew revenue
February 18, 2021
Amazon, Alphabet and Netflix in 2020 figured out how to generate more revenue while spending less on advertising. Facebook, meanwhile, doubled down on ad spending.
Aunt Jemima’s name change gains wide awareness but questionable impact on sales, according to new poll
February 18, 2021
Ad Age-Harris surveys consumer opinions on the closely watched change to Pearl Milling Company.
Rush Limbaugh, controversial conservative radio host, dies at 70
February 17, 2021
Premier Networks, a subsidiary of iHeartMedia, carried his show that reached millions
These vegan foods, born in a Yellowstone hot spring, are about to launch
February 16, 2021
Back of the Yards-based startup Nature's Fynd brings its first products to market: dairy-less cream cheese and meatless sausage patties.
How to win at e-commerce as niche brands disrupt the market
February 16, 2021
While the ongoing online competition has long been between retail and e-commerce giants, today’s “master-of-one” brands are disrupting the market. Consumers are increasingly buying specialized brands directly online. What can large retailers do? Here are three strategies to keep them competitive.
Dunkin’ puts its spin on the NHL bubble and sales verdict still out on that weird Oatly Super Bowl ad: Trending
February 12, 2021
The week’s biggest moves, hits and misses.
Top 5 trends in health and wellness
February 12, 2021
Lessons marketers need to know about the rise of telehealth, effective vaccine messaging, the importance of mental wellness and more.
