March 04, 2021
DoorDash and Uber Eats made big bets with Super Bowl ads, which appear to be paying off according to an Ad Age-Harris Poll survey.
March 03, 2021
"We lost one of the best, way too early," writes CEO Bill Koenigsberg.
March 03, 2021
Seth “Scump” Abner will exclusively wear the brand's eyewear during all competitive matches and livestreams.
March 03, 2021
Images and frank talk about breastfeeding, periods and “poop” go more mainstream—like it or not.
March 02, 2021
Online ad revenue grew 47% last quarter, with broadcast up 5%.
March 02, 2021
Industry bets big on marketing as Americans move from "hesitancy to hope."
March 01, 2021
The company that made a name for itself with Greek yogurt has aspirations to become a broader grocery brand.
February 26, 2021
WFH is so 2020: The age of disruption has taught the ad industry—if not the Texas state government—to expect the unexpected. From global pandemics to climate catastrophes: Welcome to agency life in 2021.
February 25, 2021
His famous chili spill lives on nearly 12 years later.
February 23, 2021
Company almost halves space for shoppers in trial stores to about 15,000 square feet.
February 23, 2021
Department store chain launched the program in August of last year.
February 22, 2021
Pent-up demand for college basketball—as well as a sense of normalcy—is creating an opportunity for advertisers.
February 22, 2021
A number of marketers’ favorites are slated to run using in-person or hybrid live-virtual formats.
February 19, 2021
Plus, lamenting the latest labor-market lows.
February 19, 2021
The company is holding its first-ever "Health is Universal" summit next week.
February 18, 2021
Lawsuit accuses company of misleading about audience reach.
February 18, 2021
Amazon, Alphabet and Netflix in 2020 figured out how to generate more revenue while spending less on advertising. Facebook, meanwhile, doubled down on ad spending.
February 18, 2021
Ad Age-Harris surveys consumer opinions on the closely watched change to Pearl Milling Company.
February 17, 2021
Premier Networks, a subsidiary of iHeartMedia, carried his show that reached millions
February 16, 2021
Back of the Yards-based startup Nature's Fynd brings its first products to market: dairy-less cream cheese and meatless sausage patties.
February 16, 2021
While the ongoing online competition has long been between retail and e-commerce giants, today’s “master-of-one” brands are disrupting the market. Consumers are increasingly buying specialized brands directly online. What can large retailers do? Here are three strategies to keep them competitive.
February 12, 2021
The week’s biggest moves, hits and misses.
February 12, 2021
Lessons marketers need to know about the rise of telehealth, effective vaccine messaging, the importance of mental wellness and more.