SHOWING RESULTS 1 - 25 OF 126
Why the Nissan Titan pickup is on the chopping block
June 29, 2022
Production of the Nissan Titan is expected to end by late 2024 and a new generation is not expected, according to industry forecasters.
Leading National Advertisers 2022—U.S. market leaders and category rankings
June 27, 2022
Key stats from Ad Age Leading National Advertisers 2022. U.S. share breakouts for marketers and brands.
Google president talks Netflix rumors, cookies and TV upfronts at Cannes
June 23, 2022
Allan Thygesen on how the tech giant is positioned to meet with brands and shape the industry.
Marketing winners and losers of the week
June 17, 2022
Band-Aid named ‘most trusted brand’ and Seinfeld nostalgia still works—plus, why it was a bad week for the developer of the ‘Halo’ video game.
Nielsen's new measurement solution takes shape with custom audiences and ROI options
June 15, 2022
Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023.
Apple overtakes Amazon as the world’s most valuable brand—see new Kantar BrandZ rankings
June 15, 2022
Facebook fell amid regulatory pressure and Amazon takes a hit from slowing online shopping, while Google became the third-fastest growing brand.
Watch the newest commercials from YouTube TV, Coke, Jeep and more
June 03, 2022
Ari Lennox and her cover of Queen’s “A Kind of Magic” are featured in the latest from Coca-Cola.
What Ford rivals say about its EV ad spending cutback
June 02, 2022
GM and Hyundai execs defend ad spending in the sector, as analysts question how much Ford will really be able to pull the plug.
How Acura is rebuilding its Integra brand–and keeping it gas-powered
June 02, 2022
The automaker, which discontinued the Integra in the U.S. in 2001, has tapped Vince Staples to bring back the model and target younger buyers.
Why cookie demise could be a blessing in disguise for big brands
May 31, 2022
Contextual ROI beats hyper-targeting for brands, according to study by Analytic Partners.
AutoNation's new ads highlight employees ahead of Indy 500
May 27, 2022
AutoNation, aiming to recruit and retain employees, is launching the multimillion-dollar ad campaign, themed "Go Be Great," to air on television leading up to Sunday's Indianapolis 500.
Behind VW’s ‘reboot’ to lighter creative and more flexible media spending
May 24, 2022
VW of America's marketing VP on its creative pivot and how it is taking an ‘ebb and flow’ media approach amid supply shortages.
Audi of America hires Ogilvy as creative agency of record
May 20, 2022
Audi of America has hired Ogilvy as its creative agency of record, ending an eight-month review.
Marketing winners and losers of the week
May 13, 2022
Carvana makes big cuts and crypto is in a tailspin—plus why it was a big week for Disney, Naomi Osaka and Tom Brady.
Ford appears to take shot at Elon Musk in new ad that touts its hourly workforce
May 04, 2022
‘Ford for the Builders’ campaign will run during Kentucky Derby, plugs the automaker’s U.S. manufacturing base.
20 brands gaining Gen Z love in early 2022
May 02, 2022
Whirlpool, Lululemon, Hostess, Hertz and Old Spice are among the brands scoring with the coveted generation, according to the newest Ad Age-Harris Poll Gen Z Tracker.
4 ways to upgrade cross-screen TV advertising strategies
April 28, 2022
Cross-screen advertising is the future of TV, from planning to buying to attribution, but how do you choose the right partner to achieve your goals?
GM to launch Corvette EV
April 25, 2022
General Motors will launch electrified versions of its Chevrolet Corvette sports car starting next year, GM President Mark Reuss said Monday.
Ad spending is decreasing—and more cuts may be coming
April 25, 2022
P&G has 'temporary deviation' with spending cut as consumer packaged goods companies broadly pull back on TV, Netflix gets hammered and tech marketers face pressure.
Disney, Tesla top emotional consumer bond ranking
April 19, 2022
Entertainment and media brands surged during the pandemic, according to new ‘brand intimacy’ report by consultancy MBLM.
Publicis Groupe reports strong first quarter, boosted by media wins and Publicis Sapient
April 14, 2022
The holding company posts 10.5% organic growth despite Ukraine war, inflation and the ongoing pandemic.
David Kolbusz reflects on Droga5 London tenure—see his greatest hits
April 13, 2022
Agency's CCO departing for an undisclosed venture leaves behind a body of entertaining off-kilter work for categories across automotive, beer, banking, fashion, food, tech and more.
Comcast names Comscore as Nielsen alternative
April 12, 2022
Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic.
See VW go full gamer in latest ad, featuring NFTs and driver avatars
April 11, 2022
Ogilvy South Africa campaign turns Johannesburg into a digital race track.
