SHOWING RESULTS 1 - 25 OF 369
Big Ten nearing $1 billion TV deal with Fox, CBS and NBC—report
August 09, 2022
The $1 billion-plus pact would bring Big Ten football and basketball games to Fox, CBS and NBC—and end the league's 40-year relationship with ESPN.
Get your brand in the game with sports engagement
August 08, 2022
Marketers can explore addressable CTV to engage with sports enthusiasts wherever they’re consuming content, to drive consumers down the purchase funnel.
Post Malone and Katy Perry celebrate Pokémon’s 25th anniversary
August 05, 2022
Pokémon partnered with Universal Music Group for Brands and its roster of pop stars including Katy Perry and Post Malone during a year-long activation.
Why Bulgari's metaverse strategy is a contradiction
August 04, 2022
While not aligned with an open metaverse vision, the luxury retailer believes it is a step in the right direction.
The top 5 celebrity brand collabs you need to know about right now
August 04, 2022
Ad Age's take on the hottest celebrity marketing moves of the past month.
Discord and brands—how marketing strategies are evolving on the chat room platform
August 04, 2022
As brands become accustomed to Discord, test-and-learn approaches are giving way to more sophisticated functionality.
Clash of Clans embraces its fake history in 10th anniversary campaign
August 02, 2022
The mobile game's 10-year anniversary celebration includes brand collabs and a mockumentary film.
The top 5 metaverse activations you need to know about right now
July 28, 2022
Ad Age’s ranking of metaverse activations from brands and others leaning into the virtual craze.
Why metaverse marketing is bullshit—a Gen Zer explains what brands are doing wrong
July 28, 2022
The buzzword can’t come before the value and quality for the audience.
20 brands gaining Gen Z attention right now
July 28, 2022
The Ad Age-Harris Poll ranks brands by how much their equity has changed with Gen Z.
Â
L&C turns New York City trash into food insecurity treasure
July 27, 2022
"Malnutrition Labels" turns garbage receptacles into media.
NFL+ opens new connected TV play for league in streaming wars
July 25, 2022
NFL launches a two-tiered subscription app even as it carves up digital and broadcast rights across TV and streaming partners.
Canned cocktails are the drink of the summer—behind the surge and marketing fueling it
July 21, 2022
The strategy behind the new wave of portable cocktails and spirit-based seltzers, from canned Jack & Coke to the Dirty Shirley.
Why gaming is becoming a key marketing tool for feminine-focused brands
July 19, 2022
41% of gamers identify as female, according to Entertainment Software Association.
P&G conference takeaways—the economy's not bad and TikTok's not social
July 14, 2022
Signal finds programmatic as Procter & Gamble's biggest ‘digital spend pool,’ Walmart with a bigger college enrollment than any U.S. campus and TikTok replacing Meta on the hot seat.
FanDuel Casino hires Mischief @ No Fixed Address as creative agency of record
July 14, 2022
Currently, the casino platform is available in four U.S. states and Canada.
Why Netflix chose Microsoft for an 'upset' ad tech win
July 14, 2022
Microsoft seems like a surprising choice to ramp up ads on Netflix, but deal could be deeper than it seems.
How MLB's new CMO is pitching to rookie fans—and what to expect at the All-Star Game
July 13, 2022
Karin Timpone joins the Marketer’s Brief podcast to discuss the game plan to meet the next generation of baseball fans, including big events like this month’s All-Star Game.
Amazon Prime Day 2022—everything brands need to know
July 12, 2022
Amazon Prime Day may not feature the same amount of discounting this year as inflation and cost pressures take hold.
Elden Ring sold more than 13 million copies in its first month
July 11, 2022
Elden Ring's pedigree includes story work done by "Game of Thrones" author George R. R. Martin.
Amazon Prime Day 2022—3 ways brands can benefit
July 06, 2022
How brands can benefit from these shopping trends.
The top 5 metaverse activations you need to know about right now
June 30, 2022
Ad Age's ranking of recent metaverse activations from brands and others leaning into the virtual craze.
Is Pride marketing still relevant? LGBTQ+ marketers weigh in
June 30, 2022
LGBTQ+ marketers weigh in on the state of rainbow advertising during June.
Atari’s new 50th anniversary logo honors its headquarters
June 23, 2022
The 'Borregas' logo is named for Atari's headquarters, located on Borregas Ave. in Sunnyvale, California.
Brands finally investing in female athletes, but more can be done—Title IX 50th anniversary
June 23, 2022
Women’s sports sponsorships are growing, but marketers would be wise to accelerate investments to reach audience that is driving purchase decisions.
Â