August 09, 2022
The $1 billion-plus pact would bring Big Ten football and basketball games to Fox, CBS and NBC—and end the league's 40-year relationship with ESPN.
August 08, 2022
Marketers can explore addressable CTV to engage with sports enthusiasts wherever they’re consuming content, to drive consumers down the purchase funnel.
August 05, 2022
Pokémon partnered with Universal Music Group for Brands and its roster of pop stars including Katy Perry and Post Malone during a year-long activation.
August 04, 2022
As brands become accustomed to Discord, test-and-learn approaches are giving way to more sophisticated functionality.
July 25, 2022
NFL launches a two-tiered subscription app even as it carves up digital and broadcast rights across TV and streaming partners.
July 21, 2022
The strategy behind the new wave of portable cocktails and spirit-based seltzers, from canned Jack & Coke to the Dirty Shirley.
July 14, 2022
Signal finds programmatic as Procter & Gamble's biggest ‘digital spend pool,’ Walmart with a bigger college enrollment than any U.S. campus and TikTok replacing Meta on the hot seat.
July 13, 2022
Karin Timpone joins the Marketer’s Brief podcast to discuss the game plan to meet the next generation of baseball fans, including big events like this month’s All-Star Game.
June 23, 2022
Women’s sports sponsorships are growing, but marketers would be wise to accelerate investments to reach audience that is driving purchase decisions.