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How Google's snub of tracking will upend the industry
March 04, 2021
Search giant's announcement could shut out other ad tech players.
MDC forecasts 7% to 9% growth in organic revenue
March 02, 2021
Holding company chief Mark Penn says chief marketing officers are "in a back-to-business tone."
See how McDonald’s will advertise its new crispy chicken sandwiches
February 26, 2021
The main spot features the sandwich and thanks the other foods McDonald’s is known for.
Pepsi gets personal in new campaign that uses more than 70 customized voiceovers
February 25, 2021
The ad effort for the brand’s Zero Sugar variety uses YouTube tech in a highly targeted media play.
AMC Networks takes step toward national TV addressability
February 24, 2021
Cable programmer partnered with Omnicom Media Group and used Canoe Ventures tech to run Volkswagen spots.
Mike's likes WorkInProgress, and help is on the way for Texas shops: Agency Brief
February 19, 2021
Also, S4 goes green, inspiring Black History Month ideas and, we told you so.
NBCUniversal looks to woo health sector with new event
February 19, 2021
The company is holding its first-ever "Health is Universal" summit next week.
Omnicom sees light at the end of the tunnel for second quarter
February 18, 2021
Holding company reports falloff in worldwide revenue and organic growth but predicts rebound in coming quarter.
Pandemic starves entertainment of billions in sponsorship dollars, but will they return?
February 18, 2021
Sector pins hopes on summer for a return to in-person events after pivot to digital.
Omnicom Media Group hit by ‘cyber incident’
February 15, 2021
The group says "we are confident that no data is at risk."
AB InBev taps Epsilon and Publicis has a new thing: Friday Wake-Up Call
February 12, 2021
Top 5 trends in health and wellness
February 12, 2021
Lessons marketers need to know about the rise of telehealth, effective vaccine messaging, the importance of mental wellness and more.
Publicis Groupe opens Le Truc, a New York center of creative excellence, with Droga5 Global CCO Neil Heymann
February 11, 2021
Current Publicis Groupe leaders and Ogilvy vet Bastien Baumann also part of leadership team; launch includes announcement of joint venture to form Black-owned experimental studio.
AB InBev names Epsilon its data AOR in the U.S., as brewer builds more-granular consumer targeting model
February 11, 2021
The Publicis Groupe-owned data company will also play a key global role for the marketer of Budweiser, Michelob Ultra and Stella Artois.
R/GA taps Ashish Prashar as new global CMO
February 11, 2021
The long-time criminal justice activist joins the agency from Publicis Sapient’s communications team.
Last chance for tickets: Ad Age Next Health & Wellness takes place today
February 11, 2021
The virtual event examines how the business of wellness continues to evolve.
How marketers are doing more with less
February 11, 2021
COVID accelerates belt-tightening as brands try in-housing, reviews, projects, digital experiments and more.
Procter & Gamble launches what it calls biggest thing in tooth whitening since Crest Whitestrips
February 11, 2021
Crest turns to 'The Bachelor' and a coalition of influencers to move category beyond occasion-based niche.
Restaurant giant Inspire Brands picks Publicis Groupe as media agency of record
February 10, 2021
External billings on the Inspire Brands family of chains total roughly $600 million, according to COMvergence.
Ad campaigns urge getting vaccines that are nearly impossible to find
February 10, 2021
Health care experts defend ad efforts that are stoking demand despite COVID vaccine scarcity.
Droga5 Global Chief Creative Officer Neil Heymann to start new venture with Publicis
February 05, 2021
Agency vet had moved into worldwide creative role to bolster Droga's expansion plans following acquisition by Accenture Interactive.
Tim Jones named chief operating officer of Publicis Groupe Marketing Services in U.S.
February 05, 2021
Dave Penski succeeds him as CEO, Publicis Media Americas.
