March 05, 2021
The week’s biggest moves, hits and misses.
March 05, 2021
Also, big hires at OKRP, Translation and more; plus an agency exec gets a role advising the Federal Reserve Bank.
March 05, 2021
And revealed: the apps that share the most personal data.
March 05, 2021
As marketing becomes more complex, they need a more concrete and mutually understood mission.
March 05, 2021
U.S. advertising employment rebounded with gain of 3,500 jobs in February. Lagging figures for ad agencies show sharp decline in January, but internet media employment is at a record high.
March 05, 2021
Marketer of pandemic staple Clorox Wipes extends prior collaboration amid growing array of cleaning deals that include rival Lysol's pact with MLB.
March 05, 2021
A Golden Globe winner, a very 'confusing' burger campaign, Jay-Z's provocative move and more.
March 05, 2021
Sales at the Gap-owned womenswear brand grew 16% last year.
March 05, 2021
The chocolate brand focused on tenderness uses storytelling and string to tell its tale.
March 04, 2021
The utility vehicles, tasked with pushing Jeep upstream, will be technological showcases for the adventure brand and function as rolling entrainment hubs with the inclusion of Fire TV for Auto.
March 04, 2021
Former BBDO N.Y. production head steps into newly created role, reuniting with Rob Reilly.
March 04, 2021
Messaging app wants USA Today publisher to sell ad space to its 100,000 local businesses.
March 04, 2021
Adobe shows how the Adobe Sign e-signature solution works for one very busy (fictional) football club executive.
March 04, 2021
Games would still be broadcast on traditional TV in local markets of the teams playing.
March 04, 2021
Square will pay $297 million in a mix of cash and stock to become Tidal’s “significant majority” owner.
March 04, 2021
The campaign from David Madrid touches on everything from elbow sneezing to wearing pajamas while working.
March 04, 2021
Suitsupply is raising eyebrows with a provocative campaign that shows models kissing and not socially distanced as the pandemic continues.
March 04, 2021
The consumer research nonprofit organization will begin adding "CR Recommended" labels to vehicles and other products that meet its standards.
March 04, 2021
Search giant's announcement could shut out other ad tech players.
March 04, 2021
Armstrong discusses her efforts around DE&I, the future of the agency model and becoming the first female CEO of the agency.
March 04, 2021
DoorDash and Uber Eats made big bets with Super Bowl ads, which appear to be paying off according to an Ad Age-Harris Poll survey.
March 04, 2021
Winston-Salem, N.C. shop pitches new scoping system called Fairly to rivals.
March 04, 2021
Why the social network's new advertising experiment is one of its biggest and what took so long.