Is Brand Loyalty Dead?
You think 50-plus consumers are customers for life? Think again--and then take action to reconnect with this affluent group.
The Biggest Mobile Misconception
Marketers often get hung up trying to reach millennials on their smartphones. But boomers love their phones, too--and they have more spending money.
The True Costs of Ignoring Online Brand Safety
Brands are paying a high cost for ignoring brand safety online. What can marketers do to combat this crisis?
Adults 50-plus Now Dominate All Consumer Spending
What are the best ways to connect with adults 50-plus? Here are five tips that will work especially well this holiday season -- and beyond.
AARP Media has insightful knowledge of 50-plus consumers. With unparalleled access through multiple media channels, AARP Media Sales connects marketers to the ever-growing and influential 50-plus population. Reach this audience through AARP's trusted media properties, including AARP's digital assets, anchored by AARP.org; AARP The Magazine, AARP's lifestyle publication; and AARP Bulletin, the go-to news source for Americans 50-plus. To learn more or reach a rep, visit advertise.aarp.org.