Al Ries A Few Words About Jack Trout and Positioning By Al Ries on 06.09.2017 Five Revolutionary Changes in Marketing Since the Turn of the Century 04.14.17 @ 08:00 AM ET What's Missing in Most Marketing Programs? Verbal Imagery By Al Ries on 02.13.2017 To Start a New Company, You Need Two Strategies By Al Ries on 01.10.2017 Six Steps for Launching a Brand Via PR By Al Ries on 11.28.2016 Polarize, Don't Demonize: The Secret to Politics and Marketing By Al Ries on 10.10.2016 Forget Your Ps; Mind the Four Ms of Marketing By Al Ries on 09.05.2016 Trump vs. Clinton: The Better Candidate Doesn't Win, the Better Marketer Does By Rance Crain and Al Ries on 07.29.2016 Sound Advice for Creating a Slogan: Forget Words 07.06.16 @ 08:00 AM ET The Major Marketing Issue of the 21st Century Isn't What You Think It Is By Al Ries on 06.11.2016 Being Customer Oriented Isn't the Best Marketing Strategy By Al Ries on 05.09.2016 Being a One-Issue Candidate Is Actually Smart Marketing By Al Ries on 04.07.2016 The Marketing Realm Can't Escape the Law of Duality 03.10.16 @ 07:00 AM ET For New Brands, Tactics and PR Trump Strategy and Advertising 01.29.16 @ 07:00 AM ET The Most Important Marketing Decision You Can Make By Al Ries on 12.22.2015 Creativity 50 2015: Jill Soloway By Maureen Morrison on 12.21.2015 Your Ads Should Be Alive With the Sound of Music By Al Ries on 11.24.2015 The Line-Extension Time Bomb Claims Another Victim: McDonald's By Al Ries on 10.06.2015 Price Is a Valuable Brand Position, so Don't Cheapen It By Al Ries on 09.09.2015 Does the Watch on Tim Cook's Watch Measure up to Steve Jobs' Standards? By Al Ries on 08.07.2015 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7