Al Ries

Being a One-Issue Candidate Is Actually Smart Marketing

By Al Ries on 04.07.2016

The Marketing Realm Can't Escape the Law of Duality

By Al Ries on 03.10.2016

• 1

For New Brands, Tactics and PR Trump Strategy and Advertising

By Al Ries on 01.29.2016

• 1

The Most Important Marketing Decision You Can Make

By Al Ries on 12.22.2015

• 3

Creativity 50 2015: Jill Soloway

By Maureen Morrison on 12.21.2015

Your Ads Should Be Alive With the Sound of Music

By Al Ries on 11.24.2015

• 3

The Line-Extension Time Bomb Claims Another Victim: McDonald's

By Al Ries on 10.06.2015

• 1

Price Is a Valuable Brand Position, so Don't Cheapen It

By Al Ries on 09.09.2015

Does the Watch on Tim Cook's Watch Measure up to Steve Jobs' Standards?

By Al Ries on 08.07.2015

• 8

Is There a Marketing Lesson to Be Learned From Donald Trump?

By Al Ries on 07.15.2015

• 1

Your Focus on Benefits Won't Benefit Your Brand

By Al Ries on 07.01.2015

• 3

Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

By Al Ries on 05.22.2015

A Radio Shack by Any Other Name Actually Might Have Survived

By Al Ries on 03.09.2015

• 6

Logic Is the Enemy of a Successful Brand Name

By Al Ries on 06.05.2012

• 9