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    Al Ries

    A Few Words About Jack Trout and Positioning

    A Few Words About Jack Trout and Positioning

    on 06.09.2017

    Five Revolutionary Changes in Marketing Since the Turn of the Century

    Five Revolutionary Changes in Marketing Since the Turn of the Century

    on 04.14.2017

    What's Missing in Most Marketing Programs? Verbal Imagery

    What's Missing in Most Marketing Programs? Verbal Imagery

    on 02.13.2017

    To Start a New Company, You Need Two Strategies

    To Start a New Company, You Need Two Strategies

    on 01.10.2017

    Six Steps for Launching­ a Brand Via PR

    Six Steps for Launching­ a Brand Via PR

    on 11.28.2016

    Polarize, Don't Demonize: The Secret to Politics and Marketing

    Polarize, Don't Demonize: The Secret to Politics and Marketing

    on 10.10.2016

    Forget Your Ps; Mind the Four Ms of Marketing

    Forget Your Ps; Mind the Four Ms of Marketing

    on 09.05.2016

    Trump vs. Clinton: The Better Candidate Doesn't Win, the Better Marketer Does

    Trump vs. Clinton: The Better Candidate Doesn't Win, the Better Marketer Does

    on 07.29.2016

    Sound Advice for Creating a Slogan: Forget Words

    Sound Advice for Creating a Slogan: Forget Words

    on 07.06.2016

    The Major Marketing Issue of the 21st Century Isn't What You Think It Is

    The Major Marketing Issue of the 21st Century Isn't What You Think It Is

    on 06.11.2016

    Being Customer Oriented Isn't the Best Marketing Strategy

    Being Customer Oriented Isn't the Best Marketing Strategy

    on 05.09.2016

    Being a One-Issue Candidate Is Actually Smart Marketing

    Being a One-Issue Candidate Is Actually Smart Marketing

    on 04.07.2016

    The Marketing Realm Can't Escape the Law of Duality

    The Marketing Realm Can't Escape the Law of Duality

    on 03.10.2016

    For New Brands, Tactics and PR Trump Strategy and Advertising

    For New Brands, Tactics and PR Trump Strategy and Advertising

    on 01.29.2016

    The Most Important Marketing Decision You Can Make

    The Most Important Marketing Decision You Can Make

    on 12.22.2015

    Creativity 50 2015: Jill Soloway

    Creativity 50 2015: Jill Soloway

    on 12.21.2015

    Your Ads Should Be Alive With the Sound of Music

    Your Ads Should Be Alive With the Sound of Music

    on 11.24.2015

    The Line-Extension Time Bomb Claims Another Victim: McDonald's

    The Line-Extension Time Bomb Claims Another Victim: McDonald's

    on 10.06.2015

    Price Is a Valuable Brand Position, so Don't Cheapen It

    Price Is a Valuable Brand Position, so Don't Cheapen It

    on 09.09.2015

    Does the Watch on Tim Cook's Watch Measure up to Steve Jobs' Standards?

    Does the Watch on Tim Cook's Watch Measure up to Steve Jobs' Standards?

    on 08.07.2015

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