Three Resolutions for Data-Driven Marketers in 2018
Three resolutions for data-driven marketers to consider as we head into 2018.
Three resolutions for data-driven marketers to consider as we head into 2018.
What does purchase intent mean to you and how to find the right data sets that signal that intent.
The holidays present the most critical window of the year for retailers, but consumer shopping habits during this season aren't what they used to be.
With every company claiming their data can reach the right audience at the right place and time, how can you authenticate who to trust?
While everyone seems to be using data, few marketers are confident in the transparency of their data partners. Many of them don't understand the origins.
Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that fuel our targeted advertising and personalization solutions. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices across North America and Europe. For more information, visit www.bazaarvoice.com .
Senior Vice President, Global Advertising at Bazaarvoice
