BtoB

Finding a Fresh Story for 112-Year-Old Xerox

By Drew Neisser on 02.21.2018

MRM/McCann Is Ad Age's 2018 B-to-B Agency of the Year

By Megan Graham on 02.18.2018

What to Do When Branding Becomes a Dirty Word

By Drew Neisser on 01.10.2018

B2B Storytelling on a Modest Budget

By Drew Neisser on 11.29.2017

Intuit Banks on TBWA for Global QuickBooks Campaign

By Lindsay Stein on 11.09.2017

How WorkForce Created a Lead-Gen Workhorse

By Drew Neisser on 08.11.2017

A Shorter Road to Account-Based Marketing: Start With Current Customers

By Adi Aloni on 08.09.2017

The Anatomy of a Global B2B Campaign

By Drew Neisser on 05.17.2017

Actor Jeffrey Wright Takes the Stage to Uncover the Real 'Magic' of Dell Technologies

By Ann-Christine Diaz on 03.24.2017

GE Pays Boston Celtics Over $7 Million a Year for Ads on Jerseys

on 01.25.2017

Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018

By Suman Bhattacharyya on 10.26.2016

How Toms Wins At Retail By Not (Only) Selling Shoes

on 12.31.1969

Take These to Your CEO: Marketing Metrics That Matter

By Tom O'Regan on 06.15.2016

Ad Age Names BtoB Best Award Winners for 2015

on 01.26.2015

Zoetis Rocks Sales With 'Too Much Metal' Campaign

By Kate Maddox on 12.18.2014