To meet the challenge of engaging consumers in the attention economy, TV advertising campaigns need to match the audience's dynamic viewing…
The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates…
Finding relevant TV audiences today comes down to how viewers behave, the content they’re watching and the devices they’re watching it on.
With advanced TV, DTC brands can hone in on exactly who they want to reach with the brand impact that only television delivers.
Linear, large-scale TV campaigns work and addressable campaigns work, but they work even better used together and improve the efficacy of both.
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources - cable, broadcast and digital media - our technology improves efficiencies and boosts the results of linear, addressable and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.