3 ways to get back to the human at the center of TV advertising
To meet the challenge of engaging consumers in the attention economy, TV advertising campaigns need to match the audience's dynamic viewing…
Three things marketers should know about executing an addressable TV campaign
The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates…
Think beyond walled gardens to reach TV audiences
Finding relevant TV audiences today comes down to how viewers behave, the content they’re watching and the devices they’re watching it on.
The next billion-dollar brand will be built on TV
With advanced TV, DTC brands can hone in on exactly who they want to reach with the brand impact that only television delivers.
TV's transformation from broad awareness to targeted customer journey marketing
Linear, large-scale TV campaigns work and addressable campaigns work, but they work even better used together and improve the efficacy of both.
How addressable TV reaches target audiences in a more privacy compliant way
About
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources - cable, broadcast and digital media - our technology improves efficiencies and boosts the results of linear, addressable and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.
Don't believe everything you've heard about addressable TV advertising
Why marketers should demand standardized addressable reporting
A simplified, unified TV industry will help marketers win
