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    PUBLISHING PARTNER:
    Cadent

    3 ways TV advertisers can overcome a fractured identity framework landscape

    How advertisers can calibrate TV targeting and measurement across currencies, channels and devices, and identity framework that works across those…

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    Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.

    Contributors
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    Executive VP of Business Development & GM at Cadent

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    SVP of Global Technology Sales, Cadent

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    Chief Data Officer & Head of Platform, Cadent

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    Chief Product Officer, Cadent

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    chief executive officer, Cadent

    Paul Alfieri

    CMO, Cadent

    How interoperability is driving the rise of addressable TV

    By Jamie Power

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    Want to effectively maximize your TV ad spending power in 2021? At the final Ad Age Publisher’s Panel of the year, Empower CEO Jim Price and …

    The future of TV, according to four marketers

    As TV continues to evolve with the addition of CTV and OTT, marketers must also grow and change to meet the new demands of this growing medium.…

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    The COVID-19 pandemic has rapidly changed how many companies do business—including TV. With streaming on the rise, marketers need to learn new…

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