Why marketers should demand standardized addressable reporting
Right now is the most exciting time to be in the television industry. Data and technology are changing the game, and we are rewriting the rulebook.
Right now is the most exciting time to be in the television industry. Data and technology are changing the game, and we are rewriting the rulebook.
TV's evolution is accelerating, and marketers need solutions to the challenges this brings, such as audience fragmentation and an inundation of data.
The 80-year-old TV industry has evolved from using content as a proxy for audience to targeting actual audiences on TV. We're entering an era of better understanding the customer.
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources - cable, broadcast and digital media - our technology improves efficiencies and boosts the results of linear, addressable and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.
COO, one2one Addressable, Cadent
chief executive officer, Cadent
