How brands can improve TV reach and engagement in 2021
Want to effectively maximize your TV ad spending power in 2021? At the final Ad Age Publisher’s Panel of the year, Empower CEO Jim Price and …
The future of TV, according to four marketers
As TV continues to evolve with the addition of CTV and OTT, marketers must also grow and change to meet the new demands of this growing medium.…
TV Marketers on Adapting to Changing Consumer Behaviors
The COVID-19 pandemic has rapidly changed how many companies do business—including TV. With streaming on the rise, marketers need to learn new…
Who is doing CTV and OTT right? With these 4 steps, it could be you
Brands that are using CTV and OTT the right way today are the ones that are experimenting with them. As audiences shift, adopting OTT and CTV for…
3 ways to get back to the human at the center of TV advertising
To meet the challenge of engaging consumers in the attention economy, TV advertising campaigns need to match the audience's dynamic viewing…
Three things marketers should know about executing an addressable TV campaign
The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates…
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.
Think beyond walled gardens to reach TV audiences
Finding relevant TV audiences today comes down to how viewers behave, the content they’re watching and the devices they’re watching it on.
The next billion-dollar brand will be built on TV
With advanced TV, DTC brands can hone in on exactly who they want to reach with the brand impact that only television delivers.
TV's transformation from broad awareness to targeted customer journey marketing
Linear, large-scale TV campaigns work and addressable campaigns work, but they work even better used together and improve the efficacy of both.
