3 ways TV advertisers can overcome a fractured identity framework landscape
How advertisers can calibrate TV targeting and measurement across currencies, channels and devices, and identity framework that works across those…
Why TV advertising needs better automation and data activation
The TV advertising industry must work toward cross-screen activation and audience targeting with technology that connects audiences across screens…
How free ad-supported TV can achieve reach, scale and safety
Free-ad supported TV—a.k.a. FAST—is quickly growing, but channel providers need to do more to attract advertisers, including investing in original…
4 ways to upgrade cross-screen TV advertising strategies
Cross-screen advertising is the future of TV, from planning to buying to attribution, but how do you choose the right partner to achieve your…
At the Upfronts, TV automation is now front and center
With TV fragmentation, automated solutions are necessary to unify the advertising landscape. A TV-first mindset and stakeholder cooperation are…
3 emerging trends in a converging TV marketplace
In 2022 a converged TV marketplace will challenge marketers to learn new skills and adapt to the new realities of…
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.
How brands can improve TV reach and engagement in 2021
Want to effectively maximize your TV ad spending power in 2021? At the final Ad Age Publisher’s Panel of the year, Empower CEO Jim Price and …
The future of TV, according to four marketers
As TV continues to evolve with the addition of CTV and OTT, marketers must also grow and change to meet the new demands of this growing medium.…
TV Marketers on Adapting to Changing Consumer Behaviors
The COVID-19 pandemic has rapidly changed how many companies do business—including TV. With streaming on the rise, marketers need to learn new…