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    PUBLISHING PARTNER:
    Catapult
    Thumbnail

    From Social Connection to Conversion

    Driving social conversions -- a share, a reaction, a conversation or a purchase -- is a necessity for today's CMO. That's why you need a social…

    By Barbara Roering

    Thumbnail

    A Brave New World

    The customer is changing faster than many of us care to admit. In the current climate, only companies willing to take decisive action will survive.

    By Brian Cohen

    Thumbnail

    Wanted: Data Navigator

    Is it possible to have too much of a good thing? In the case of the overwhelming amount of data available to today's marketers, the answer may be yes.

    By Jennifer Mathissen

    Thumbnail

    Enduring Brands: A Matter of Perspectives

    Without a true sense of perspective, too often brands fall prey to Shiny New Ob­ject Syndrome - chasing trendy and narrow foundations to build our…

    By Doug Molnar

    Thumbnail

    The Path Is Changing: The Complex Journey to Conversion

    Right now, consumers think roughly 80% of what your brand has to say is irrelevant, according to a recent IBM study. That's a big problem.

    By Chris Hunt

    Thumbnail

    Designing a New Creative Dojo for the Brave New Agency

    Conversion marketing is the mixed martial arts of the ad biz, a dynamic fusion of the most impactful elements from marketing.

    By Dave Fiore

    Thumbnail

    About

    Catapult is a conversion marketing agency where branding and buying are part of a total solution. Its data-driven ap­proach identifies the core actionable insights that inspire brilliant creative with the power to convert consumers into shoppers, shoppers into buyers and buyers into advocates. Catapult has a fully in­tegrated network of over 30 offices, with a global footprint anchored in offices around the world.

    Contributors
    Thumbnail
    Brian Cohen

    EVP, Sr. Group Director & Head of Digital Integration

    Thumbnail
    Dave Fiore

    Chief Creative Officer

    Thumbnail
    Chris Hunt

    VP-Client Services

    Thumbnail
    Jennifer Mathissen

    EVP, Strategy and Insights

    Thumbnail
    Doug Molnar

    VP-Senior Director of Planning

    Thumbnail
    Barbara Roering

    Social Practice Lead, Catapult

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