Dolce & Gabbana in China storm over videos seen as racist
Chinese consumers are calling for a boycott of Dolce & Gabbana after the Italian fashion house posted videos criticized as racist.
Chinese consumers are calling for a boycott of Dolce & Gabbana after the Italian fashion house posted videos criticized as racist.
Getting a share, a reaction, a conversation or a purchase is a necessity for today's CMO. That's why you need a social conversion team.
The customer is changing faster than many of us care to admit. In the current climate, only companies willing to take decisive action will survive.
Is it possible to have too much of a good thing? In the case of the overwhelming amount of data available to today's marketers, the answer may be yes.
Without a true sense of perspective, too often brands fall prey to Shiny New Object Syndrome.
Right now, consumers think roughly 80% of what your brand has to say is irrelevant, according to a recent IBM study. That's a big problem.
Catapult is a conversion marketing agency where branding and buying are part of a total solution. Its data-driven approach identifies the core actionable insights that inspire brilliant creative with the power to convert consumers into shoppers, shoppers into buyers and buyers into advocates. Catapult has a fully integrated network of over 30 offices, with a global footprint anchored in offices around the world.
EVP, Sr. Group Director & Head of Digital Integration
Chief Creative Officer
VP-Client Services
EVP, Strategy and Insights
VP-Senior Director of Planning
Social Practice Lead, Catapult
Conversion marketing is the mixed martial arts of the ad biz, a dynamic fusion of the most impactful elements from marketing.
