From Social Connection to Conversion
Driving social conversions -- a share, a reaction, a conversation or a purchase -- is a necessity for today's CMO. That's why you need a social…
A Brave New World
The customer is changing faster than many of us care to admit. In the current climate, only companies willing to take decisive action will survive.
Wanted: Data Navigator
Is it possible to have too much of a good thing? In the case of the overwhelming amount of data available to today's marketers, the answer may be yes.
Enduring Brands: A Matter of Perspectives
Without a true sense of perspective, too often brands fall prey to Shiny New Object Syndrome - chasing trendy and narrow foundations to build our…
The Path Is Changing: The Complex Journey to Conversion
Right now, consumers think roughly 80% of what your brand has to say is irrelevant, according to a recent IBM study. That's a big problem.
Designing a New Creative Dojo for the Brave New Agency
Conversion marketing is the mixed martial arts of the ad biz, a dynamic fusion of the most impactful elements from marketing.
About
Catapult is a conversion marketing agency where branding and buying are part of a total solution. Its data-driven approach identifies the core actionable insights that inspire brilliant creative with the power to convert consumers into shoppers, shoppers into buyers and buyers into advocates. Catapult has a fully integrated network of over 30 offices, with a global footprint anchored in offices around the world.
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