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    PUBLISHING PARTNER:
    DAC

    3 ways forward-looking agencies are evolving

    Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? DAC's Robert Cooney explains.…

    By Robert Cooney

    Why content strategy is at the heart of digital transformation

    Here are 5 ways to develop your content strategy within your organization and bring content to the table sooner in your transformation journey.…

    By Clare Forster

    What dating etiquette can teach marketers

    Many of the same errors businesses make in their marketing strategies are remarkably similar to problematic first dates.

    By Sari Stein

    Thumbnail

    Three ways to change your agency

    The three principles that drive successful agency transformation.

    By Norm Hagarty

    Thumbnail

    The e-commerce landscape: Thinking beyond your site

    Brands should weave localization—where customers live and where they currently are located—into an Enterprise-to-Local e-commerce strategy.

    By Jenna Watson

    How retailers can beat the Amazon effect by utilizing data to win hearts, minds and wallets

    How retailers can use local data to beat the Amazon effect— and be privacy compliant.

    By Eli Grant

    Thumbnail

    About

    With digital strategies powered by an unparalleled enterprise-to-local heritage, DAC helps brands—especially those with distributed local footprints—reach the right people with the right message at the right time. From its 13 offices across North America and Europe, DAC offers a unique suite of integrated services—including paid search, data analytics, content strategy and local presence management—that are deployed in unison to drive transformative growth. Data-driven insights, hands-on management and 46 years of experience connecting businesses and customers all the way down to the hyperlocal level. To learn more, visit dacgroup.com.

    Contributors
    Thumbnail
    Eli Grant

    GM, DAC Group, Chicago

    Thumbnail
    Kyle Harris

    director of product, DAC

    Thumbnail
    Nasser Sahlool

    VP-client strategy, DAC

    Thumbnail
    Dan Temby

    VP of Technology and Analytics, DAC

    Thumbnail
    Jenna Watson

    VP, Digital Media

    Thumbnail
    Norm Hagarty

    CEO & Managing Partner, DAC

    Sari Stein

    Strategic Insights Director, DAC Group

    Clare Forster

    Head of Marketing & Content Strategy, DAC

    Robert Cooney

    Digital Strategy Leader, DAC

    Thumbnail

    Data-first ROI in our privacy-first world

    An authentic personalized experience for your customers need not infringe upon their rights to privacy or exploit their personal biases in a…

    By Dan Temby

    Thumbnail

    Integrating the human element with full-service local digital platforms will power success

    The explosion of interest in local is driving innovation, but to succeed, there is still a need for a partner that has both technological…

    By Kyle Harris

    Thumbnail

    The revolution will be vocalized: how voice is changing everything

    Smart marketers those are working to build unified strategies that leverage data and integrate experiences from the brand to the local level

    By Nasser Sahlool

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