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    • Login
    PUBLISHING PARTNER:
    DAC
    A lady looking at a retail sale promotion on her phone in a living room with TV on in background

    Apply a performance mindset to full-funnel media to drive growth in disruptive times

    Demonstrating the impact upper-funnel investment has on lower-funnel spending during an economic downturn is a game changer for brand growth and…

    By Nasser Sahlool

    Woman with glasses looking at graph on computer

    How Google’s new GA4 platform will transform web analytics

    Google’s GA4 will improve marketers’ ability to analyze customer data, according to DAC’s “The Marketer’s Guide to Web Analytics in a Privacy-…

    By Ad Age Studio 30

    Why reputation management is key to your brand’s success

    New research reveals that two-thirds of marketers believe reputation management is a concern and a challenge. Here are some helpful tips to meet…

    By Nasser Sahlool

    Why first-party data is not a cure-all for the loss of cookies

    While first-party data benefits customer targeting, it also drives retention, satisfaction, recency and other positive business metrics and…

    By Dan Temby, Jenna Watson

    Developing a powerful new data framework for better customer insights

    The pandemic has thrown customer behavior analysis into disarray, eroding confidence in typical forecasting models. Marketers are now scrambling…

    By Dan Temby

    3 ways forward-looking agencies are evolving

    Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? DAC's Robert Cooney explains.…

    By Nasser Sahlool

    Thumbnail

    About

    DAC is a leading international performance marketing agency that helps brands connect with customers from the enterprise level right down to hyper-local moments. Celebrating our 50th year in business and recognized as one of the world’s most significant performance marketing agencies, DAC is passionate about helping brands build, maintain, and optimize their online presence, as well as drive traffic and conversions to their local stores. Our integrated services are built around our unique Enterprise-to-Local methodology, underpinned by technology, and accelerated by our services (paid media, strategy, content, creative, and data analytics). Our campaigns are best-in-class and drive transformational outcomes for our clients, which has led to our success in winning Google Premiere Partner Awards, US Agency Awards, and Search Engine Land Awards. To learn more, visit www.dacgroup.com.

    Contributors
    Nasser Sahlool
    Nasser Sahlool

    Senior VP, client strategy, DAC

    Thumbnail
    Kyle Harris

    director of product, DAC

    Dan Temby

    President, Proove Intelligence, and Senior VP, Technology, DAC

    Thumbnail
    Jenna Watson, Senior VP

    Senior VP, Digital Media

    Thumbnail
    Norm Hagarty

    CEO & Managing Partner, DAC

    Why content strategy is at the heart of digital transformation

    Here are 5 ways to develop your content strategy within your organization and bring content to the table sooner in your transformation journey.…

    By Nasser Sahlool

    What dating etiquette can teach marketers

    Many of the same errors businesses make in their marketing strategies are remarkably similar to problematic first dates.

    By Nasser Sahlool

    Thumbnail

    Three ways to change your agency

    The three principles that drive successful agency transformation.

    By Norm Hagarty

    Thumbnail

    The e-commerce landscape: Thinking beyond your site

    Brands should weave localization—where customers live and where they currently are located—into an Enterprise-to-Local e-commerce strategy.

    By Jenna Watson

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