How retailers can beat the Amazon effect by utilizing data to win hearts, minds and wallets
How retailers can use local data to beat the Amazon effect— and be privacy compliant.
How retailers can use local data to beat the Amazon effect— and be privacy compliant.
An authentic personalized experience for your customers need not infringe upon their rights to privacy or exploit their personal biases in a manipulative way.
The explosion of interest in local is driving innovation, but to succeed, there is still a need for a partner that has both technological capabilities and human capital.
Smart marketers those are working to build unified strategies that leverage data and integrate experiences from the brand to the local level.
DAC is one of the largest independent digital media agencies in North America, with a growing international presence and offices in the U.S., Canada and Europe. We drive transformational growth for our clients with integrated, data-driven solutions. We combine best-in-class digital media expertise with deep knowledge of our clients’ businesses to strategically engage customers, no matter who they are and—uniquely—where they are.
GM, DAC Group, Chicago
director of product, DAC
VP-client strategy, DAC
VP of Technology and Analytics, DAC
