Data News and analysis on marketing-related data and statistics Ad Age Custom Content Is your agency ready for the great privacy reset? on SEP 20, 2021 11:33 AM ET Google urges holding companies to buy analytics firms amid loss of talent on 09.16.2021 TV trade group forms measurement task force amid Nielsen issues on 09.09.2021 Apple, Target and Costco among big brand winners during COVID on 09.08.2021 Google analytics chief addresses critics and plans for measurement in post-cookie world on 09.02.2021 Nielsen TV ratings accreditation suspended by MRC on 09.01.2021 Spotify ads seen as more trustworthy than TikTok, Kantar study finds on 09.01.2021 Ad Age Custom Content Why advertisers should switch to first-party data now on 08.19.2021 Targeting gets way too much credit from marketers and creative far too little, survey finds on 08.19.2021 Nielsen TV ratings accreditation 'hiatus' gives rivals opening on 08.12.2021 How Robinhood is gaining customers while spending less on digital and paid marketing on 07.29.2021 Nielsen unveils solution for cookieless media measurement on 07.27.2021 How immersive ads can serve as a data source for marketers: Ad Age Datacenter Weekly on 07.23.2021 Well done: How Weber’s sales sizzled and ad spending soared during the pandemic on 07.20.2021 Publicis deepens retail media play with CitrusAd deal on 07.15.2021 You and Mr. Jones hires Amazon agency lead to launch e-commerce services unit on 07.08.2021 Kantar names new CEO from outside industry following surprise exit of predecessor on 07.01.2021 Marketers will rely more on first-party data in wake of Google move—but are confused about how on 06.30.2021 Cookieless tech test gives Procter & Gamble hope—and TV networks worries on 06.17.2021 Walmart has some data they'd like to sell you on 06.15.2021 Ad Age Custom Content Why the end of third-party cookies is good news for marketers on 06.02.2021 Google's cookieless future spawns analytics deal frenzy on 05.24.2021 Why marketing might be better off without cookies on 05.04.2021 Florida and Washington data privacy laws die over disputes about right to sue on 05.03.2021 Kantar CEO exits after just four months, but Numerator acquisition is still on on 04.27.2021 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
