Data Here's what can happen to a brand when a rival doubles advertising and promotion By Bradley Johnson on 04.13.2021 Tough Florida privacy law that lets marketers keep data only a year moves fast through legislature By Jack Neff on 04.09.2021 Gender equality in ads has big impact on sales, finds major retailer's three-year study By Jack Neff on 04.08.2021 Unilever launches massive media review in North America and most of world By Jack Neff on APR 07, 2021 12:38 PM ET How brands must rethink location data for a post-pandemic world By Mike Juang on 04.05.2021 Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys By Jack Neff on 04.01.2021 Digital advertisers push alternative to Google's cookie-replacement plan on 03.31.2021 IRI hires Google heavy hitter to be CEO, just as marketers grapple with Google's new cookieless world By Jack Neff on 03.30.2021 How TikTok is revamping its ad business ahead of Apple's new privacy rules By Garett Sloane on 03.19.2021 Ad world reacts to Google’s tracking rebuff, and suit brand stages an unmasked 'orgy': Friday Wake-Up Call By Ilyse Liffreing on 03.05.2021 Google rejects plan to replace third-party cookies with personal ad IDs By Mike Juang on 03.03.2021 ANA pushes for less transparency around donations to nonprofits By Jack Neff on 03.02.2021 Marketing analytics firm pushes 'no layoffs' pledge By Jack Neff on 05.11.2020 Bryan Wiener and Sarah Hofstetter named to top roles at Profitero By Jack Neff on 04.21.2020 Ad Age Custom Content What is identity resolution? 02.05.20 @ 11:38 AM ET Opinion: Why taste communities are the future of marketing 01.16.20 @ 10:47 AM ET Apple gets privacy grilling during first CES appearance in 28 years By Jack Neff on 01.07.2020 Ghostery extends anti-tracking tools to desktop apps, threatening third-party data collection By George P. Slefo on 12.19.2019 YouTube's pushback on kids’ privacy criticized by consumer groups on 12.12.2019 Publishing Partner: Marketing in the value exchange economy By Richard Jones on 09.17.2019 Facebook users revive lawsuit over Cambridge Analytica scandal on 08.23.2019 Publishing Partner: In the experience economy brands need to adapt or die By Dawn Colossi on 08.22.2019 Fresh from bankruptcy, Catalina has cash to back funny videos By Jack Neff on 08.21.2019 New York State is opening an investigation into the Capital One data breach on 07.30.2019 Facebook’s ‘like’ button puts websites into EU privacy firing line on 07.29.2019 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
