Data News and analysis on marketing-related data and statistics Dentsu brings keyword buying to connected TV to improve brand safety and targeting on 09.29.2023 Nielsen pulls its Gracenote data from rival VideoAmp, others mull alternatives on 09.26.2023 ISpot gets MRC accreditation for its ad catalog, in possible step toward broader audit on 09.26.2023 Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement on 09.20.2023 Yahoo only big supply source free of made-for-advertising inventory, according to audit on 09.19.2023 VideoAmp laying off 10% of workforce in the latest measurement shakeup on 09.14.2023 Nielsen replaces CEO amid measurement turbulence on 09.14.2023 Nielsen rival iSpot buys 605 as it bets on measurement outcomes driving TV currency on 09.13.2023 Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year on 09.07.2023 Nielsen opens big data for trading without MRC accreditation or explaining some of its figures on 08.28.2023 Gen Z favors social media over TV for CPG purchases and accepts personalized ads more than other groups on 08.24.2023 Publishing Partner: PepsiCo, Instacart and Zappi on why consumers deserve a seat at the table during the creative process on 07.25.2023 How the ad industry’s social media practices could be upended by the GOP on 07.11.2023 Albertsons proposes retail media framework for measurement and other standards on 06.22.2023 Why measurement rivals Nielsen and EDO are teaming up on 06.20.2023 How NBCU is looking to make media planning global on 06.20.2023 Byron Allen replaces Nielsen with VideoAmp—behind the 10-year deal on 06.20.2023 Walmart retail data to help sell NBCU streaming sports ads on 06.15.2023 Nielsen launches media data clean room with Snowflake on 06.14.2023 Pacvue’s Melissa Burdick forged trails in retail media on 05.21.2023 EDO’s Kristen Fong makes Super Bowl a winning game on 05.21.2023 Dstillery’s Melinda Han Williams is using AI to prepare for a cookieless world on 05.21.2023 Netflix picks EDO for outcomes measurement as it looks to justify premium ad pricing on 05.17.2023 YouTube adds VideoAmp to its data clean room on 05.17.2023 Procter & Gamble's top media executive is stepping down on 05.10.2023 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
