Data News and analysis on marketing-related data and statistics The retail media boom by the numbers, Campbell Soup’s ad spending cut, and CPG loves CTV: Datacenter Weekly on 09.23.2022 General Motors to use NBCUniversal's data platform to target and track ads 09.13.22 @ 06:30 AM ET Kroger opens data marketplace for connected TV and streaming ads on 09.12.2022 CPG brands get data clean room in push to target shoppers on 08.29.2022 Walmart launches Rewards, giving shoppers more deals while brands get more data on 08.23.2022 Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings on 08.16.2022 Ad Age Custom Content Futureproof your brand with creator marketing on 08.15.2022 Nielsen-sized TV panel for measurement rivals planned by VAB trade group on 08.09.2022 Nielsen rivals tried by less than half of TV upfront advertisers, VAB survey finds on 08.08.2022 9 companies and agencies doing multicultural measurement right on 08.08.2022 Ad Age Custom Content The Marketer’s Guide to Great Customer Relationships: Data + Privacy + Personalization on 07.28.2022 ANA sets influencer marketing measurement guidelines in first for the industry on 07.19.2022 Why Netflix and Tesla could help lagging U.S. media measurement, according to IPG data exec on 07.07.2022 Nielsen rival Comscore names CFO Jon Carpenter its new CEO on 07.06.2022 Influencer measurement one of the biggest hurdles for beauty, fashion and luxury brands, study finds on 07.06.2022 NielsenIQ to merge with GfK expanding reach for retail measurement companies on 07.01.2022 Nielsen rival VideoAmp clears key hurdle as it integrates with Mediaocean on 06.29.2022 DDB Mexico and WeCapital win Glass Lion for creating credit history for women who had none on 06.24.2022 Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more on 06.24.2022 How AI can fix bias in data—IBM, WPP and Delta are creating a roadmap for algorithms on 06.21.2022 Nielsen rival VideoAmp wins backing from TelevisaUnivision for currency and planning on 06.21.2022 NBCU says 40% of its upfront deals are on Nielsen alternative currencies on 06.16.2022 Nielsen's new measurement solution takes shape with custom audiences and ROI options on 06.15.2022 Nielsen rival Innovid’s new ‘future proof’ measurement lines up Dentsu as early endorser on 06.15.2022 Sam's Club revamps its ad platform with The Trade Desk, IRI and Liveramp on 06.15.2022 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
