Data News and analysis on marketing-related data and statistics Advertiser groups blast IAB CEO David Cohen's remarks on 01.31.2023 Unilever and Mindshare test Disney's cookie alternative with Trade Desk on 01.25.2023 Kantar rebrands media intelligence unit, which now includes Numerator elements on 01.18.2023 How Philips reorganized 3,000 marketers amid the pandemic on 01.18.2023 Horizon launches retail media AI tool to optimize spending across Amazon, Walmart and other networks on 01.17.2023 Nielsen rival Samba TV divests ad sales to focus on measurement on 01.13.2023 Why multi-currency TV measurement is causing tension within the industry on 01.11.2023 Why NBCU, Fox and other networks are partnering to share streaming data and certify measurement firms on 01.09.2023 Marketers’ consumer data may be extremely flawed—how Truthset is aiming to change that on 01.06.2023 Empower lays off 15% of staff amid bleaker 2023 outlook after years of rapid growth on 01.05.2023 Marketers' biggest concerns heading into 2023 on 12.21.2022 Nielsen reorganizes into three units, five top executives depart on 12.20.2022 10 measurement milestones that reshaped the industry in 2022 on 12.14.2022 E.l.f. Cosmetics leans into The Weather Channel data for its holiday campaign on 12.08.2022 How Walmart defied high gas prices and found new growth on 12.05.2022 Disney opens its data clean room to VideoAmp, paving the way for enhanced ad targeting on 12.01.2022 How cloud-connected coasters unlock secrets of what people do with products at home on 12.01.2022 Twitter analytics staff decimated by layoffs and resignations on 11.29.2022 Why brands like P&G and L'Oréal are investing more in CTV with help from retail media networks on 11.28.2022 Kroger makes data available for Snapchat targeting and performance measurement on 11.16.2022 Nielsen's new measurement service strikes TelevisaUnivision deal on 10.25.2022 Inside Nielsen’s pricey hold on TV networks and how they’re fighting back on 10.20.2022 Reckitt exec will lead global effort to measure media's carbon impact on 10.19.2022 Walmart invests in social commerce with new creator platform on 10.18.2022 Retail media buying can now be automated based on shopping data on 10.11.2022 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
