Data News and analysis on marketing-related data and statistics Nielsen rival VideoAmp clears key hurdle as it integrates with Mediaocean on 06.29.2022 DDB Mexico and WeCapital win Glass Lion for creating credit history for women who had none on 06.24.2022 Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more on 06.24.2022 How AI can fix bias in data—IBM, WPP and Delta are creating a roadmap for algorithms on 06.21.2022 Nielsen rival VideoAmp wins backing from TelevisaUnivision for currency and planning on 06.21.2022 NBCU says 40% of its upfront deals are on Nielsen alternative currencies on 06.16.2022 Nielsen's new measurement solution takes shape with custom audiences and ROI options on 06.15.2022 Nielsen rival Innovid’s new ‘future proof’ measurement lines up Dentsu as early endorser on 06.15.2022 Sam's Club revamps its ad platform with The Trade Desk, IRI and Liveramp on 06.15.2022 Nielsen rival Comscore promotes CMO Tania Yuki and integrates social media data on 06.14.2022 Why MRC's new ROI measurement draft standard doesn't have many takers for accreditation yet on 06.14.2022 Dentsu launches contextual targeting tool as cookie demise boosts demand on 06.08.2022 Nielsen measurement—GroupM issues roadmap for alternatives but won't use them for deals yet on 06.06.2022 Why cookie demise could be a blessing in disguise for big brands on 05.31.2022 L'Oreal USA names Han Wen chief digital and marketing officer on 05.23.2022 Why L'Oreal doubled spending on YouTube connected TV on 05.17.2022 Nielsen measurement alternative tests reveal concerning data trend on 05.17.2022 Cara Pratt led pioneering effort in retail media on 05.16.2022 New Hispanic data graph closes gap in representation in measurement on 05.11.2022 Nielsen plays defense as rivals press new measurement guarantees at NewFronts on 05.06.2022 Ad groups evaluate TV measurement beyond Nielsen on 05.05.2022 Publicis Groupe buys Profitero, deepening analytics capabilities as online sales slow on 05.03.2022 Fox's Tubi expands Nielsen relationship even amid measurement upheaval on 04.29.2022 Nielsen rival iSpot.tv gets $325 million Goldman Sachs investment on 04.27.2022 Behind Kroger's thriving retail media network on 04.27.2022 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
