Data News and analysis on marketing-related data and statistics How Procter & Gamble is re-investing in radio to find TV audiences on MAR 15, 2023 05:30 AM ET Cinema ads beat TV, streaming and digital on attention, study finds on MAR 15, 2023 05:00 AM ET How Stagwell's Gale doubled business two years in a row on 03.13.2023 Nielsen and rivals get new guidelines from industry for 2024 upfronts on 03.06.2023 Sam's Club upgrades retail media network with new targeting and retargeting capabilities on 02.28.2023 Why Procter & Gamble's in-house media strategy may be difficult for other marketers to follow on 02.21.2023 How Procter & Gamble's media strategy changes the role of agencies on 02.16.2023 Super Bowl measurement—how Nielsen, iSpot and Samba numbers diverge on 02.15.2023 Nielsen sports measurement concerns prompted meeting with Disney, Amazon and other key players on 02.10.2023 Behind e.l.f.'s surprising Super Bowl TV buy on 02.09.2023 NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role on 02.08.2023 Advertiser groups blast IAB CEO David Cohen's remarks on 01.31.2023 Unilever and Mindshare test Disney's cookie alternative with Trade Desk on 01.25.2023 Kantar rebrands media intelligence unit, which now includes Numerator elements on 01.18.2023 How Philips reorganized 3,000 marketers amid the pandemic on 01.18.2023 Horizon launches retail media AI tool to optimize spending across Amazon, Walmart and other networks on 01.17.2023 Nielsen rival Samba TV divests ad sales to focus on measurement on 01.13.2023 Why multi-currency TV measurement is causing tension within the industry on 01.11.2023 Why NBCU, Fox and other networks are partnering to share streaming data and certify measurement firms on 01.09.2023 Marketers’ consumer data may be extremely flawed—how Truthset is aiming to change that on 01.06.2023 Empower lays off 15% of staff amid bleaker 2023 outlook after years of rapid growth on 01.05.2023 Marketers' biggest concerns heading into 2023 on 12.21.2022 Nielsen reorganizes into three units, five top executives depart on 12.20.2022 10 measurement milestones that reshaped the industry in 2022 on 12.14.2022 E.l.f. Cosmetics leans into The Weather Channel data for its holiday campaign on 12.08.2022 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
