Data News and analysis on marketing-related data and statistics Disney opens its data clean room to VideoAmp, paving the way for enhanced ad targeting on DEC 01, 2022 12:00 PM ET How cloud-connected coasters unlock secrets of what people do with products at home on DEC 01, 2022 05:30 AM ET Twitter analytics staff decimated by layoffs and resignations on 11.29.2022 Why brands like P&G and L'Oréal are investing more in CTV with help from retail media networks on 11.28.2022 Kroger makes data available for Snapchat targeting and performance measurement on 11.16.2022 Nielsen's new measurement service strikes TelevisaUnivision deal on 10.25.2022 Inside Nielsen’s pricey hold on TV networks and how they’re fighting back on 10.20.2022 Reckitt exec will lead global effort to measure media's carbon impact on 10.19.2022 Walmart invests in social commerce with new creator platform on 10.18.2022 Retail media buying can now be automated based on shopping data 10.11.22 @ 06:00 AM ET Adobe uses AI to speed up marketing mix modeling on 10.06.2022 VideoAmp launches second-by-second TV measurement as marketers demand data precision on 10.05.2022 The retail media boom by the numbers, Campbell Soup’s ad spending cut, and CPG loves CTV: Datacenter Weekly on 09.23.2022 General Motors to use NBCUniversal's data platform to target and track ads on 09.13.2022 Kroger opens data marketplace for connected TV and streaming ads on 09.12.2022 CPG brands get data clean room in push to target shoppers on 08.29.2022 Walmart launches Rewards, giving shoppers more deals while brands get more data on 08.23.2022 Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings on 08.16.2022 Ad Age Custom Content Futureproof your brand with creator marketing on 08.15.2022 Nielsen-sized TV panel for measurement rivals planned by VAB trade group on 08.09.2022 Nielsen rivals tried by less than half of TV upfront advertisers, VAB survey finds on 08.08.2022 9 companies and agencies doing multicultural measurement right on 08.08.2022 Ad Age Custom Content The Marketer’s Guide to Great Customer Relationships: Data + Privacy + Personalization on 07.28.2022 ANA sets influencer marketing measurement guidelines in first for the industry on 07.19.2022 Why Netflix and Tesla could help lagging U.S. media measurement, according to IPG data exec on 07.07.2022 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
