Data

News and analysis on marketing-related data and statistics

Nielsen opens up cross-platform measurement to Disney and Magna

Nielsen opens up cross-platform measurement to Disney and Magna

on 12.21.2021

Sam's Club hires Walmart's Lex Josephs to head Media Group

Sam's Club hires Walmart's Lex Josephs to head Media Group

on 12.20.2021

Why the death of the cookie is threatening multi-touch attribution—forcing it to adapt

Why the death of the cookie is threatening multi-touch attribution—forcing it to adapt

on 12.02.2021

Univision adopts consumer behavior data to prove TV drives business results

Univision adopts consumer behavior data to prove TV drives business results

on 12.01.2021

Nielsen will measure individual ads as it overhauls its ratings system

Nielsen will measure individual ads as it overhauls its ratings system

on NOV 22, 2021 09:00 AM ET

Marketers want to shift more media duties in house, Forrester finds

Marketers want to shift more media duties in house, Forrester finds

on 11.16.2021

Univision uses Comscore to measure some local markets as TV industry seeks Nielsen replacements

Univision uses Comscore to measure some local markets as TV industry seeks Nielsen replacements

on 11.05.2021

Kroger opens cloud so marketers can access customer data on their own

Kroger opens cloud so marketers can access customer data on their own

on 11.05.2021

Closing engagement gaps in a cookieless world
Publishing Partner:

Closing engagement gaps in a cookieless world

on 10.07.2021

How diversity is driving growth for Johnson & Johnson

How diversity is driving growth for Johnson & Johnson

on 10.07.2021

Mucinex uses smart thermometer data to target ads and keep shelves stocked

Mucinex uses smart thermometer data to target ads and keep shelves stocked

on 09.29.2021

How the ad industry really measures success in the COVID age
Ad Age Custom Content

How the ad industry really measures success in the COVID age

09.28.21 @ 09:33 AM ET

ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

on 09.28.2021

General Mills brand integrations lead to big sales lifts in study

General Mills brand integrations lead to big sales lifts in study

on 09.24.2021

Is your agency ready for the great privacy reset?
Ad Age Custom Content

Is your agency ready for the great privacy reset?

on 09.20.2021

Google urges holding companies to buy analytics firms amid loss of talent

Google urges holding companies to buy analytics firms amid loss of talent

on 09.16.2021

TV trade group forms measurement task force amid Nielsen issues

TV trade group forms measurement task force amid Nielsen issues

on 09.09.2021

Apple, Target and Costco among big brand winners during COVID

Apple, Target and Costco among big brand winners during COVID

on 09.08.2021

Google analytics chief addresses critics and plans for measurement in post-cookie world

Google analytics chief addresses critics and plans for measurement in post-cookie world

on 09.02.2021

Nielsen TV ratings accreditation suspended by MRC

Nielsen TV ratings accreditation suspended by MRC

on 09.01.2021

Spotify ads seen as more trustworthy than TikTok, Kantar study finds

Spotify ads seen as more trustworthy than TikTok, Kantar study finds

09.01.21 @ 08:00 AM ET

Why advertisers should switch to first-party data now
Ad Age Custom Content

Why advertisers should switch to first-party data now

on 08.19.2021

Targeting gets way too much credit from marketers and creative far too little, survey finds

Targeting gets way too much credit from marketers and creative far too little, survey finds

on 08.19.2021

Nielsen TV ratings accreditation 'hiatus' gives rivals opening

Nielsen TV ratings accreditation 'hiatus' gives rivals opening

on 08.12.2021

How Robinhood is gaining customers while spending less on digital and paid marketing

How Robinhood is gaining customers while spending less on digital and paid marketing

on 07.29.2021