Advertiser groups blast IAB CEO David Cohen's remarks

Advertiser groups blast IAB CEO David Cohen's remarks

on 01.31.2023

Unilever and Mindshare test Disney's cookie alternative with Trade Desk

Unilever and Mindshare test Disney's cookie alternative with Trade Desk

on 01.25.2023

How Philips reorganized 3,000 marketers amid the pandemic

How Philips reorganized 3,000 marketers amid the pandemic

on 01.18.2023

Kantar rebrands media intelligence unit, which now includes Numerator elements

Kantar rebrands media intelligence unit, which now includes Numerator elements

on 01.18.2023

Horizon launches retail media AI tool to optimize spending across Amazon, Walmart and other networks

Horizon launches retail media AI tool to optimize spending across Amazon, Walmart and other networks

on 01.17.2023

Nielsen rival Samba TV divests ad sales to focus on measurement

Nielsen rival Samba TV divests ad sales to focus on measurement

on 01.13.2023

Why multi-currency TV measurement is causing tension within the industry

Why multi-currency TV measurement is causing tension within the industry

on 01.11.2023

Why NBCU, Fox and other networks are partnering to share streaming data and certify measurement firms

Why NBCU, Fox and other networks are partnering to share streaming data and certify measurement firms

on 01.09.2023

Marketers’ consumer data may be extremely flawed—how Truthset is aiming to change that

Marketers’ consumer data may be extremely flawed—how Truthset is aiming to change that

on 01.06.2023

Empower lays off 15% of staff amid bleaker 2023 outlook after years of rapid growth

Empower lays off 15% of staff amid bleaker 2023 outlook after years of rapid growth

01.05.23 @ 11:49 AM ET

Marketers' biggest concerns heading into 2023

Marketers' biggest concerns heading into 2023

on 12.21.2022

Nielsen reorganizes into three units, five top executives depart

Nielsen reorganizes into three units, five top executives depart

on 12.20.2022

10 measurement milestones that reshaped the industry in 2022

10 measurement milestones that reshaped the industry in 2022

on 12.14.2022

E.l.f. Cosmetics leans into The Weather Channel data for its holiday campaign

E.l.f. Cosmetics leans into The Weather Channel data for its holiday campaign

on 12.08.2022

How Walmart defied high gas prices and found new growth

How Walmart defied high gas prices and found new growth

on 12.05.2022

Disney opens its data clean room to VideoAmp, paving the way for enhanced ad targeting

Disney opens its data clean room to VideoAmp, paving the way for enhanced ad targeting

on 12.01.2022

How cloud-connected coasters unlock secrets of what people do with products at home

How cloud-connected coasters unlock secrets of what people do with products at home

on 12.01.2022

Twitter analytics staff decimated by layoffs and resignations

Twitter analytics staff decimated by layoffs and resignations

on 11.29.2022

Why brands like P&G and L'Oréal are investing more in CTV with help from retail media networks

Why brands like P&G and L'Oréal are investing more in CTV with help from retail media networks

on 11.28.2022

Kroger makes data available for Snapchat targeting and performance measurement

Kroger makes data available for Snapchat targeting and performance measurement

on 11.16.2022