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    Data-Driven Marketing

    News and analysis on data-driven marketing

    Advertiser groups blast IAB CEO David Cohen's remarks

    Advertiser groups blast IAB CEO David Cohen's remarks

    on 01.31.2023

    Unilever and Mindshare test Disney's cookie alternative with Trade Desk

    Unilever and Mindshare test Disney's cookie alternative with Trade Desk

    on 01.25.2023

    How Philips reorganized 3,000 marketers amid the pandemic

    How Philips reorganized 3,000 marketers amid the pandemic

    on 01.18.2023

    Kantar rebrands media intelligence unit, which now includes Numerator elements

    Kantar rebrands media intelligence unit, which now includes Numerator elements

    on 01.18.2023

    Horizon launches retail media AI tool to optimize spending across Amazon, Walmart and other networks

    Horizon launches retail media AI tool to optimize spending across Amazon, Walmart and other networks

    on 01.17.2023

    Nielsen rival Samba TV divests ad sales to focus on measurement

    Nielsen rival Samba TV divests ad sales to focus on measurement

    on 01.13.2023

    Why multi-currency TV measurement is causing tension within the industry

    Why multi-currency TV measurement is causing tension within the industry

    on 01.11.2023

    Why NBCU, Fox and other networks are partnering to share streaming data and certify measurement firms

    Why NBCU, Fox and other networks are partnering to share streaming data and certify measurement firms

    on 01.09.2023

    Marketers’ consumer data may be extremely flawed—how Truthset is aiming to change that

    Marketers’ consumer data may be extremely flawed—how Truthset is aiming to change that

    on 01.06.2023

    Empower lays off 15% of staff amid bleaker 2023 outlook after years of rapid growth

    Empower lays off 15% of staff amid bleaker 2023 outlook after years of rapid growth

    01.05.23 @ 11:49 AM ET

    Marketers' biggest concerns heading into 2023

    Marketers' biggest concerns heading into 2023

    on 12.21.2022

    Nielsen reorganizes into three units, five top executives depart

    Nielsen reorganizes into three units, five top executives depart

    on 12.20.2022

    10 measurement milestones that reshaped the industry in 2022

    10 measurement milestones that reshaped the industry in 2022

    on 12.14.2022

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    E.l.f. Cosmetics leans into The Weather Channel data for its holiday campaign

    on 12.08.2022

    How Walmart defied high gas prices and found new growth

    How Walmart defied high gas prices and found new growth

    on 12.05.2022

    Disney opens its data clean room to VideoAmp, paving the way for enhanced ad targeting

    Disney opens its data clean room to VideoAmp, paving the way for enhanced ad targeting

    on 12.01.2022

    How cloud-connected coasters unlock secrets of what people do with products at home

    How cloud-connected coasters unlock secrets of what people do with products at home

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    Twitter analytics staff decimated by layoffs and resignations

    Twitter analytics staff decimated by layoffs and resignations

    on 11.29.2022

    Why brands like P&G and L'Oréal are investing more in CTV with help from retail media networks

    Why brands like P&G and L'Oréal are investing more in CTV with help from retail media networks

    on 11.28.2022

    Kroger makes data available for Snapchat targeting and performance measurement

    Kroger makes data available for Snapchat targeting and performance measurement

    on 11.16.2022

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