Data-Driven Marketing News and analysis on data-driven marketing Data-Driven Marketing Nielsen opens up cross-platform measurement to Disney and Magna on 12.21.2021 Sam's Club hires Walmart's Lex Josephs to head Media Group on 12.20.2021 Why the death of the cookie is threatening multi-touch attribution—forcing it to adapt on 12.02.2021 Univision adopts consumer behavior data to prove TV drives business results on 12.01.2021 Nielsen will measure individual ads as it overhauls its ratings system on NOV 22, 2021 09:00 AM ET Marketers want to shift more media duties in house, Forrester finds on 11.16.2021 Univision uses Comscore to measure some local markets as TV industry seeks Nielsen replacements on 11.05.2021 Kroger opens cloud so marketers can access customer data on their own on 11.05.2021 Publishing Partner: Closing engagement gaps in a cookieless world on 10.07.2021 How diversity is driving growth for Johnson & Johnson on 10.07.2021 Mucinex uses smart thermometer data to target ads and keep shelves stocked on 09.29.2021 Ad Age Custom Content How the ad industry really measures success in the COVID age 09.28.21 @ 09:33 AM ET ViacomCBS adds VideoAmp as Nielsen TV ratings alternative on 09.28.2021 General Mills brand integrations lead to big sales lifts in study on 09.24.2021 Ad Age Custom Content Is your agency ready for the great privacy reset? on 09.20.2021 Google urges holding companies to buy analytics firms amid loss of talent on 09.16.2021 TV trade group forms measurement task force amid Nielsen issues on 09.09.2021 Apple, Target and Costco among big brand winners during COVID on 09.08.2021 Google analytics chief addresses critics and plans for measurement in post-cookie world on 09.02.2021 Nielsen TV ratings accreditation suspended by MRC on 09.01.2021 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
