Data-Driven Marketing

Here's what can happen to a brand when a rival doubles advertising and promotion

Here's what can happen to a brand when a rival doubles advertising and promotion

By Bradley Johnson on APR 13, 2021 12:01 AM ET

Tough Florida privacy law that lets marketers keep data only a year moves fast through legislature

Tough Florida privacy law that lets marketers keep data only a year moves fast through legislature

04.09.21 @ 05:30 AM ET

Gender equality in ads has big impact on sales, finds major retailer's three-year study

Gender equality in ads has big impact on sales, finds major retailer's three-year study

By Jack Neff on 04.08.2021

Unilever launches massive media review in North America and most of world

Unilever launches massive media review in North America and most of world

04.07.21 @ 12:38 PM ET

Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys

Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys

By Jack Neff on 04.01.2021

IRI hires Google heavy hitter to be CEO, just as marketers grapple with Google's new cookieless world

IRI hires Google heavy hitter to be CEO, just as marketers grapple with Google's new cookieless world

By Jack Neff on 03.30.2021

Marketing analytics firm pushes 'no layoffs' pledge

Marketing analytics firm pushes 'no layoffs' pledge

By Jack Neff on 05.11.2020

Bryan Wiener and Sarah Hofstetter named to top roles at Profitero

Bryan Wiener and Sarah Hofstetter named to top roles at Profitero

By Jack Neff on 04.21.2020

Opinion: Why taste communities are the future of marketing

Opinion: Why taste communities are the future of marketing

By Ana Andjelic on 01.16.2020

Apple gets privacy grilling during first CES appearance in 28 years

Apple gets privacy grilling during first CES appearance in 28 years

By Jack Neff on 01.07.2020

Ghostery extends anti-tracking tools to desktop apps, threatening third-party data collection

Ghostery extends anti-tracking tools to desktop apps, threatening third-party data collection

By George P. Slefo on 12.19.2019

Marketing in the value exchange economy
Publishing Partner:

Marketing in the value exchange economy

By Richard Jones on 09.17.2019

In the experience economy brands need to adapt or die
Publishing Partner:

In the experience economy brands need to adapt or die

By Dawn Colossi on 08.22.2019

Fresh from bankruptcy, Catalina has cash to back funny videos

Fresh from bankruptcy, Catalina has cash to back funny videos

By Jack Neff on 08.21.2019

New York State is opening an investigation into the Capital One data breach

New York State is opening an investigation into the Capital One data breach

on 07.30.2019

First company to fail GDPR compliance shares tips on prepping for US privacy regs

First company to fail GDPR compliance shares tips on prepping for US privacy regs

By George P. Slefo on 07.17.2019

News Corp. reviews its options for News America marketing unit

News Corp. reviews its options for News America marketing unit

on 06.18.2019

Salesforce is set to buy data visualization company Tableau

Salesforce is set to buy data visualization company Tableau

on 06.10.2019

Facebook, Google data collection under fire in new privacy bill

Facebook, Google data collection under fire in new privacy bill

on 05.20.2019

Samsung bets it can sell smart-home tech by building the homes

Samsung bets it can sell smart-home tech by building the homes

on 05.01.2019