Data News and analysis on marketing-related data and statistics Nielsen TV ratings accreditation 'hiatus' gives rivals opening 08.12.21 @ 03:55 PM ET How Robinhood is gaining customers while spending less on digital and paid marketing 07.29.21 @ 04:25 PM ET Nielsen unveils solution for cookieless media measurement 07.27.21 @ 09:30 AM ET How immersive ads can serve as a data source for marketers: Ad Age Datacenter Weekly on 07.23.2021 Well done: How Weber’s sales sizzled and ad spending soared during the pandemic on 07.20.2021 Publicis deepens retail media play with CitrusAd deal on 07.15.2021 You and Mr. Jones hires Amazon agency lead to launch e-commerce services unit 07.08.21 @ 08:00 AM ET Kantar names new CEO from outside industry following surprise exit of predecessor 07.01.21 @ 03:00 AM ET Marketers will rely more on first-party data in wake of Google move—but are confused about how 06.30.21 @ 11:56 AM ET Cookieless tech test gives Procter & Gamble hope—and TV networks worries 06.17.21 @ 11:00 AM ET Walmart has some data they'd like to sell you 06.15.21 @ 05:00 AM ET Ad Age Custom Content Why the end of third-party cookies is good news for marketers on 06.02.2021 Google's cookieless future spawns analytics deal frenzy on 05.24.2021 Why marketing might be better off without cookies 05.04.21 @ 05:30 AM ET Florida and Washington data privacy laws die over disputes about right to sue 05.03.21 @ 03:55 PM ET Kantar CEO exits after just four months, but Numerator acquisition is still on on 04.27.2021 Adobe sees opportunity in the death of the browser cookie on 04.27.2021 WPP creates new data unit amid ongoing privacy crackdown 04.27.21 @ 09:00 AM ET Data privacy laws sprout from Alaska to Virginia, thanks to bipartisan support on 04.23.2021 What now for Johnson & Johnson, as brand-boosting vaccine turns to crisis on 04.16.2021 Verizon Media rolls out identity-free ad-targeting alternative on 04.14.2021 Here's what can happen to a brand when a rival doubles advertising and promotion on 04.13.2021 Tough Florida privacy law that lets marketers keep data only a year moves fast through legislature on 04.09.2021 Gender equality in ads has big impact on sales, finds major retailer's three-year study 04.08.21 @ 05:30 AM ET Unilever launches massive media review in North America and most of world 04.07.21 @ 12:38 PM ET Page 1 Current page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
