Data
Mercedes-Benz Uses Tough-to-Get Telco Data to Target Ads for the E-Class

Mercedes-Benz Uses Tough-to-Get Telco Data to Target Ads for the E-Class

By Kate Kaye on 05.24.2016

Supreme Court Sets High Bar for Lawsuits Over Bad Consumer Data

Supreme Court Sets High Bar for Lawsuits Over Bad Consumer Data

By Kate Kaye on 05.17.2016

A Hub for Mobile Beacon Data, Unacast Aims to Woo Brands

A Hub for Mobile Beacon Data, Unacast Aims to Woo Brands

By Kate Kaye on 05.17.2016

Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

By Kate Kaye on 05.12.2016

Adobe Adds Mobile Location Data to Its Audience Platform

Adobe Adds Mobile Location Data to Its Audience Platform

By Kate Kaye on 05.10.2016

Use of Limit Ad Tracking Drops as Ad Blocking Grows

Use of Limit Ad Tracking Drops as Ad Blocking Grows

By Kate Kaye on 05.09.2016

MGM Resorts Upgrades to Integrated Customer Data

MGM Resorts Upgrades to Integrated Customer Data

By Kate Kaye on 05.09.2016

You Are What You Play: Spotify Expands Data Use

You Are What You Play: Spotify Expands Data Use

By Kate Kaye on 05.09.2016

How 'The Cloud' Helped Shape Clorox's Agency Review and Marketing

How 'The Cloud' Helped Shape Clorox's Agency Review and Marketing

By Jack Neff on 05.09.2016

Cruz Loss Shows Data Can't Win 'Em All

Cruz Loss Shows Data Can't Win 'Em All

By Kate Kaye on 05.05.2016

Q&A With Esurance CMO Alan Gellman

Q&A With Esurance CMO Alan Gellman

By Kate Kaye on 04.29.2016

Proximity Sensors in Stores and Elsewhere Surge, New Report Suggests

Proximity Sensors in Stores and Elsewhere Surge, New Report Suggests

By Kate Kaye on 04.21.2016

Merkle Ties Emotions to Consumer Data for Under Armour

Merkle Ties Emotions to Consumer Data for Under Armour

By Kate Kaye on 04.20.2016

Ad Industry to FCC: We Don't Need You on Privacy Beat

Ad Industry to FCC: We Don't Need You on Privacy Beat

By Kate Kaye on 04.06.2016

ANA Could Fight FCC Proposal Requiring Permission Before ISPs Share Subscriber Data

ANA Could Fight FCC Proposal Requiring Permission Before ISPs Share Subscriber Data

By Kate Kaye on 04.01.2016

Departing FTC Commissioner Pans Digital Ad Industry's Privacy Program

Departing FTC Commissioner Pans Digital Ad Industry's Privacy Program

By Kate Kaye on 04.01.2016

Phone Call Conversation Tracker Scores $30M Funding Round

Phone Call Conversation Tracker Scores $30M Funding Round

By Kate Kaye on 03.30.2016

FTC Loses Vocal Privacy Watchdog as Julie Brill Exits

FTC Loses Vocal Privacy Watchdog as Julie Brill Exits

By Kate Kaye on 03.24.2016

Oracle and Adobe Invest in Cross-Device Identification Trend

Oracle and Adobe Invest in Cross-Device Identification Trend

By Kate Kaye on 03.23.2016

Key Verizon Data Becomes Available to AOL Advertisers, Slowly

Key Verizon Data Becomes Available to AOL Advertisers, Slowly

By Kate Kaye on 03.21.2016

How the FCC's Privacy Proposal Could Affect More Than ISPs

How the FCC's Privacy Proposal Could Affect More Than ISPs

By Kate Kaye on 03.14.2016

FCC Proposes Broadband Privacy Rules

FCC Proposes Broadband Privacy Rules

By Kate Kaye on 03.10.2016

How Clinton and Trump Really Match Up in the Campaign Data Wars

How Clinton and Trump Really Match Up in the Campaign Data Wars

By Kate Kaye on 03.08.2016

High Demand for Data, Digital Make for Close Quarters in the GOP

High Demand for Data, Digital Make for Close Quarters in the GOP

By Kate Kaye on 03.08.2016

New Service Mines 120 Million Consumers' Card Transactions for Marketer Insights

New Service Mines 120 Million Consumers' Card Transactions for Marketer Insights

By Kate Kaye on 02.25.2016