Data
Nearly Every Baseball Stadium and Half of NBA Arenas Now Studded With Mobile Beacons

Nearly Every Baseball Stadium and Half of NBA Arenas Now Studded With Mobile Beacons

By Kate Kaye on 07.28.2016

Trump Camp Belittles Importance of Data, Again

Trump Camp Belittles Importance of Data, Again

By Kate Kaye on 07.20.2016

Marketers Don't Need Pokémon Go to Track You: Why It's Boom Time for Location Data Sharing

Marketers Don't Need Pokémon Go to Track You: Why It's Boom Time for Location Data Sharing

By Kate Kaye on 07.20.2016

Democrats' Data Platform Opens Access to Smaller Campaigns

Democrats' Data Platform Opens Access to Smaller Campaigns

By Kate Kaye on 07.13.2016

Grocery Brands Flock to Ads Informed by Your Real-World Shopping

Grocery Brands Flock to Ads Informed by Your Real-World Shopping

By Kate Kaye on 07.05.2016

Cannabis Industry Quickly Fills Data Gaps

Cannabis Industry Quickly Fills Data Gaps

By Kate Kaye on 06.29.2016

Trump Spent on Data, Organizing and Ads, but Signs of Unsophistication Remain

Trump Spent on Data, Organizing and Ads, but Signs of Unsophistication Remain

By Kate Kaye on 06.23.2016

Cable TV Sees 2.8M Political Spots Since January

Cable TV Sees 2.8M Political Spots Since January

By Kate Kaye on 06.18.2016

Obama Digital Ad Vet Questions Value of Too Many Data-Driven Ads

Obama Digital Ad Vet Questions Value of Too Many Data-Driven Ads

By Kate Kaye on 06.16.2016

Financial Reform Gave Banks a Reason to Cozy Up to Merchant Rewards

Financial Reform Gave Banks a Reason to Cozy Up to Merchant Rewards

By Kate Kaye on 06.15.2016

Bolton Backs Senate Candidates with Psychologically Targeted Video Ads

Bolton Backs Senate Candidates with Psychologically Targeted Video Ads

By Kate Kaye on 06.09.2016

How Yahoo Could Help Verizon or AT&T Monetize Their Data

How Yahoo Could Help Verizon or AT&T Monetize Their Data

By Kate Kaye on 06.03.2016

Ad Groups Tell FCC That Privacy Self-Regulation Works, Data Marketing Creates Jobs

Ad Groups Tell FCC That Privacy Self-Regulation Works, Data Marketing Creates Jobs

By Kate Kaye on 05.31.2016

Political Data Firms Recalibrating for Clinton Republicans, Trump Democrats and High Negatives

Political Data Firms Recalibrating for Clinton Republicans, Trump Democrats and High Negatives

By Kate Kaye on 05.27.2016

FTC Plans New Look at Privacy and Ad Disclosure

FTC Plans New Look at Privacy and Ad Disclosure

By Kate Kaye on 05.26.2016

Carrefour France Deploys its Shopper Loyalty Data to Target Cuba Libre Ads Online

Carrefour France Deploys its Shopper Loyalty Data to Target Cuba Libre Ads Online

By Kate Kaye on 05.25.2016

Mercedes-Benz Uses Tough-to-Get Telco Data to Target Ads for the E-Class

Mercedes-Benz Uses Tough-to-Get Telco Data to Target Ads for the E-Class

By Kate Kaye on 05.24.2016

Supreme Court Sets High Bar for Lawsuits Over Bad Consumer Data

Supreme Court Sets High Bar for Lawsuits Over Bad Consumer Data

By Kate Kaye on 05.17.2016

A Hub for Mobile Beacon Data, Unacast Aims to Woo Brands

A Hub for Mobile Beacon Data, Unacast Aims to Woo Brands

By Kate Kaye on 05.17.2016

Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

By Kate Kaye on 05.12.2016

Adobe Adds Mobile Location Data to Its Audience Platform

Adobe Adds Mobile Location Data to Its Audience Platform

By Kate Kaye on 05.10.2016

Use of Limit Ad Tracking Drops as Ad Blocking Grows

Use of Limit Ad Tracking Drops as Ad Blocking Grows

By Kate Kaye on 05.09.2016

MGM Resorts Upgrades to Integrated Customer Data

MGM Resorts Upgrades to Integrated Customer Data

By Kate Kaye on 05.09.2016

You Are What You Play: Spotify Expands Data Use

You Are What You Play: Spotify Expands Data Use

By Kate Kaye on 05.09.2016

How 'The Cloud' Helped Shape Clorox's Agency Review and Marketing

How 'The Cloud' Helped Shape Clorox's Agency Review and Marketing

By Jack Neff on 05.09.2016