RIP third-party cookies: Are marketers ready?
The third-party cookie is on the way out, leaving many marketers frustrated and overwhelmed with the changes they face. According to a new study…
Personalized email marketing: 5 keys to success
Here are the five key areas that brands need to master in order to succeed with personalized email marketing.
This Holiday Season, Make Your Marketing Merry and Personalized
To overcome increased e-commerce competition and deep holiday discounting, marketers need to focus on effectiveness and loyalty to understand…
The leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. We enable marketing that’s built on proof, not promises, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.
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