Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights delivering digital marketing with unprecedented scale, accuracy and reach. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest that help drive business growth for brands.
With 2018 underway, one topic that continues to come up as a priority for the marketing industry is personalization.
Retail isn't dead; it's undergoing a transformation. Follow these tips to successfully navigate it.
To overcome increased e-commerce competition and deep holiday discounting, marketers need to focus on effectiveness and loyalty to understand…