According to recent Epsilon research, 80 percent of consumers are more likely to do business with a company if it offers a personalized experience. Senior marketers from Cracker Barrel, GIA and Walgreens explain their approach to personalization and how they're ramping up those efforts in the next 12 months.
Retail isn't dead; it's undergoing a transformation. Follow these tips to successfully navigate it.
Four strategies for reaching gift-seeking shoppers that go beyond deep discounts.
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights delivering digital marketing with unprecedented scale, accuracy and reach. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest that help drive business growth for brands.
SVP, Loyalty, Epsilon
President, Data Practice at Epsilon
SVP, Business Development, Conversant
Chief Revenue Officer, Conversant
