Quantcast
Gain Theory | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?

    AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Health and wellness forecast
    • Ford's unity ads
    • Super Bowl updates
    • WhatsApp backlash
    • Lebron's Pepsi assist
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Latest
      • Creative collective Saturday Morning adds five to its board of directors

        Creative collective Saturday Morning adds five to its board of directors

        By Ethan Jakob Craft - 31 min 6 sec ago

      • Triller poised to make Super Bowl commercial debut

        Triller poised to make Super Bowl commercial debut

        By Garett Sloane - 58 min 39 sec ago

      • Fortnite kicks off its largest sports partnership with 23 global soccer clubs

        Fortnite kicks off its largest sports partnership with 23 global soccer clubs

        By Ilyse Liffreing - 2 hours 22 min ago

      • Watch the newest commercials on TV from Tommy John, The New York Times, Dick’s Sporting Goods and more

        Watch the newest commercials on TV from Tommy John, The New York Times, Dick’s Sporting Goods and more

        By Ad Age and Creativity Staff - 3 hours 30 min ago

      • Amp spotlight: How to foster a thriving office culture in the work-from-home era

        Amp spotlight: How to foster a thriving office culture in the work-from-home era

        By Ad Age Studio 30 - 4 hours 19 min ago

    • Editor's Picks
      • Brands grapple with marketing risks around Inauguration Day

        Brands grapple with marketing risks around Inauguration Day

        By Adrianne Pasquarelli - 4 days 9 hours ago

      • Black consumers are group most swayed by brand values and diversity practices, study finds

        Black consumers are group most swayed by brand values and diversity practices, study finds

        By Jack Neff - 1 day 12 hours ago

      • Ford to run ads stressing unity following Capitol riot

        Ford to run ads stressing unity following Capitol riot

        By Michael Martinez - 3 days 8 hours ago

      • Tracking the marketing industry’s response to political unrest

        Tracking the marketing industry’s response to political unrest

        By Ad Age Staff - 5 hours 52 min ago

      • Ad Age Best Places to Work 2021

        Ad Age Best Places to Work 2021

        By Bradley Johnson - 1 week 1 day ago

    • Most Popular
      • Coke will sit out Super Bowl as Big Game cola marketing goes flat

        Coke will sit out Super Bowl as Big Game cola marketing goes flat

        By E.J. Schultz - 4 days 3 hours ago

      • 10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend

        10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend

        By Ethan Jakob Craft - 4 days 1 hour ago

      • Best of 2020 No. 16: Burberry debuts a mesmerizing, modern take on 'Singin' in the Rain'

        Best of 2020 No. 16: Burberry debuts a mesmerizing, modern take on 'Singin' in the Rain'

        By Ann-Christine Diaz - 2 months 1 week ago

      • Black consumers are group most swayed by brand values and diversity practices, study finds

        Black consumers are group most swayed by brand values and diversity practices, study finds

        By Jack Neff - 1 day 12 hours ago

      • Barilla: Playlist Timer

        Barilla: Playlist Timer

        By Alexandra Jardine - 4 days 23 hours ago

    • Login
    PUBLISHING PARTNER:
    Gain Theory
    Thumbnail

    Are actionable insights enough?

    Marketers need tools that empower them to convert their data from actionable insights into actual business decisions.

    By Karen Kaufman

    Thumbnail

    About

    Gain Theory is a Global Marketing Effectiveness Consultancy that Inspires Marketing Excellence

    Across six continents, we are united by a common mission: to empower informed marketing decisions, by more people, more often. Our consultants help marketers use data, analytics and technology to build brands and generate sustainable business growth, quickly and cost efficiently. We help marketers focus on the right data, not ‘big data’, by asking and answering the questions that drive business value. We pair consultancy and technology to foster a data informed culture and unlock organizational barriers that stand in the way of growth. Our clients experience spans a range of sectors including Consumer Packaged Goods, Retail, Quick Service Restaurants, Entertainment, Telco, Financial Services,  Travel and Pharma across 133 markets.

    www.gaintheory.com

    Contributors
    Thumbnail
    Karen Kaufman

    Global Chief Strategy Officer, Gain Theory

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2021
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Contact Us
    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?