CPG brands are taking a data-driven approach to the holidays
Facing continued uncertainties from the COVID pandemic, companies like L'Oréal and Hershey's are leveraging Google data to inform their marketing…
What to expect from shoppers this back-to-school season
Back-to-school shopping trends reveal a desire for competitive prices, deals and promotions, plus curbside pickup.
The future of privacy—and how you can prepare
With third-party cookies going away, Google's Privacy Sandbox invites the web community to collaborate on privacy-first alternatives.
The 5 keys to modern brand campaigns
The new discipline of modern branding—a digital strategy that combines machine learning and real-time optimization—can lead to transformative…
Google releases guide to drive better holiday retail sales
Google’s new shopping guide helps retailers get the most out of search, with useful tools, product recommendations and consumer insights.
How Google’s Media Lab boosts YouTube ad results
Just one ad impression won't cut through the noise, but overexposure to the same ad can turn…
We can’t predict the future. But with Google digital solutions, our business customers can take action right now, to be ready for what's next.
Tuning into Trends: CTV is an Engagement Cornerstone
Video ads are meaningful for new customers, driving three times stronger engagement than with existing customers. Also, trends show that people…