Why contextual targeting is the future of digital advertising
With CCPA and the prospect of a cookie-less internet, contextual targeting is getting a second look—particularly as coronavirus content dominates…
How marketers are preparing to meet a new set of challenges in programmatic advertising
A new report based on a 2017-2018 study on brand safety and a series of one-on-one interviews shows marketers are progressing from brand safety to…
How computer vision can help marketers harness the power of visual imagery
Images are essential to any good marketing strategy: 80 percent of professionals have said that visual content is "very" or "somewhat" important…
Back to the future: The return of contextual advertising
Increasing privacy concerns, as well as laws like the EU's GDPR, combined with advances in AI such as computer vision are leading to a resurgence…
GumGum is an artificial intelligence company with a focus on computer vision. Our mission is to solve hard problems across a variety of industries by teaching machines to see and understand the world. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come.
