Quantcast
GumGum | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?

    AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Health and wellness forecast
    • Ford's unity ads
    • Super Bowl updates
    • WhatsApp backlash
    • Lebron's Pepsi assist
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Latest
      • Cinema ad seller Screenvision taps Redbox to boost advertising capabilities

        Cinema ad seller Screenvision taps Redbox to boost advertising capabilities

        By Ethan Jakob Craft - 26 min 18 sec ago

      • NYC hospitals adopt influencer strategy to promote COVID testing, complete with Misty Copeland and dogs

        NYC hospitals adopt influencer strategy to promote COVID testing, complete with Misty Copeland and dogs

        By Ilyse Liffreing - 26 min 18 sec ago

      • Black consumers are group most swayed by brand values and diversity practices, study finds

        Black consumers are group most swayed by brand values and diversity practices, study finds

        By Jack Neff - 1 day ago

      •  The Week Ahead: Netflix reports earnings and brands navigate Inauguration Day

        The Week Ahead: Netflix reports earnings and brands navigate Inauguration Day

        By Ad Age Staff - 1 day 12 hours ago

      • Ford to run ads stressing unity following Capitol riot

        Ford to run ads stressing unity following Capitol riot

        By Michael Martinez - 2 days 20 hours ago

    • Editor's Picks
      • Brands grapple with marketing risks around Inauguration Day

        Brands grapple with marketing risks around Inauguration Day

        By Adrianne Pasquarelli - 3 days 21 hours ago

      • Black consumers are group most swayed by brand values and diversity practices, study finds

        Black consumers are group most swayed by brand values and diversity practices, study finds

        By Jack Neff - 1 day ago

      • Ford to run ads stressing unity following Capitol riot

        Ford to run ads stressing unity following Capitol riot

        By Michael Martinez - 2 days 20 hours ago

      • Tracking the marketing industry’s response to political unrest

        Tracking the marketing industry’s response to political unrest

        By Ad Age Staff - 4 days 18 hours ago

      • Ad Age Best Places to Work 2021

        Ad Age Best Places to Work 2021

        By Bradley Johnson - 1 week ago

    • Most Popular
      • Coke will sit out Super Bowl as Big Game cola marketing goes flat

        Coke will sit out Super Bowl as Big Game cola marketing goes flat

        By E.J. Schultz - 3 days 15 hours ago

      • 10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend

        10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend

        By Ethan Jakob Craft - 3 days 13 hours ago

      • Best of 2020 No. 16: Burberry debuts a mesmerizing, modern take on 'Singin' in the Rain'

        Best of 2020 No. 16: Burberry debuts a mesmerizing, modern take on 'Singin' in the Rain'

        By Ann-Christine Diaz - 2 months 1 week ago

      • Black consumers are group most swayed by brand values and diversity practices, study finds

        Black consumers are group most swayed by brand values and diversity practices, study finds

        By Jack Neff - 1 day ago

      • Barilla: Playlist Timer

        Barilla: Playlist Timer

        By Alexandra Jardine - 4 days 12 hours ago

    • Login
    PUBLISHING PARTNER:
    GumGum

    Contextual advertising leads the way in a post-cookie reality

    As marketers face challenges in the digital world, including the elimination of cookies, they need to find different—and improved—ways to reach…

    By Phil Schraeder

    Why contextual targeting is the future of digital advertising

    With CCPA and the prospect of a cookie-less internet, contextual targeting is getting a second look—particularly as coronavirus content dominates…

    By Phil Schraeder

    How marketers are preparing to meet a new set of challenges in programmatic advertising

    A new report based on a 2017-2018 study on brand safety and a series of one-on-one interviews shows marketers are progressing from brand safety to…

    Thumbnail

    How computer vision can help marketers harness the power of visual imagery

    Images are essential to any good marketing strategy: 80 percent of professionals have said that visual content is "very" or "somewhat" important…

    Thumbnail

    Back to the future: The return of contextual advertising

    Increasing privacy concerns, as well as laws like the EU's GDPR, combined with advances in AI such as computer vision are leading to a resurgence…

    GumGum is an artificial intelligence company with a focus on computer vision. Our mission is to solve hard problems across a variety of industries by teaching machines to see and understand the world. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come.

    Contributors
    Phil Schraeder

    CEO, GumGum

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2021
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Contact Us
    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?