Contextual advertising leads the way in a post-cookie reality
As marketers face challenges in the digital world, including the elimination of cookies, they need to find different—and improved—ways to reach…
Why contextual targeting is the future of digital advertising
With CCPA and the prospect of a cookie-less internet, contextual targeting is getting a second look—particularly as coronavirus content dominates…
How marketers are preparing to meet a new set of challenges in programmatic advertising
A new report based on a 2017-2018 study on brand safety and a series of one-on-one interviews shows marketers are progressing from brand safety to…
How computer vision can help marketers harness the power of visual imagery
Images are essential to any good marketing strategy: 80 percent of professionals have said that visual content is "very" or "somewhat" important…
Back to the future: The return of contextual advertising
Increasing privacy concerns, as well as laws like the EU's GDPR, combined with advances in AI such as computer vision are leading to a resurgence…
GumGum is an artificial intelligence company with a focus on computer vision. Our mission is to solve hard problems across a variety of industries by teaching machines to see and understand the world. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come.
