Tokyo 2020: What to expect from digital marketing at the Olympics
“The Advertiser’s Guide to Tokyo 2020" breaks down emerging digital channels and analyzes new programmatic tools and technologies at the next…
How marketers are preparing to meet a new set of challenges in programmatic advertising
A new report based on a 2017-2018 study on brand safety and a series of one-on-one interviews shows marketers are progressing from brand safety to…
How computer vision can help marketers harness the power of visual imagery
Images are essential to any good marketing strategy: 80 percent of professionals have said that visual content is "very" or "somewhat" important…
Back to the future: The return of contextual advertising
Increasing privacy concerns, as well as laws like the EU's GDPR, combined with advances in AI such as computer vision are leading to a resurgence…
