How computer vision can help marketers harness the power of visual imagery
Images are essential to any good marketing strategy: 80 percent of professionals have said that visual content is "very" or "somewhat" important to their plans.
Images are essential to any good marketing strategy: 80 percent of professionals have said that visual content is "very" or "somewhat" important to their plans.
Increasing privacy concerns, as well as laws like the EU's GDPR, combined with advances in AI such as computer vision are leading to a resurgence in contextual advertising online.
GumGum is an artificial intelligence company with a focus on computer vision. Our mission is to solve hard problems across a variety of industries by teaching machines to see and understand the world. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports to healthcare. Our proprietary computer vision technology uncovers key contextual information from text and imagery on premium publishers all over the world. By unlocking this hidden value, we enable advertisers to deliver highly relevant messages to their most valuable consumers. And with our highly visible, deeply engaging ad units, we make sure every customer enjoys the quality user experience they deserve.
