Trust in the age of anticipation
Today's consumers equate trust in a brand with anticipation of using that brand -- so marketers need to up their game when it comes to consumer data.
The Dual Imperatives of Brand Belonging
With our research partner Ipsos, IBM iX uncovered the substantial business and marketing performance gains to be had using next-gen brand experiences.
About
IBM iX is a next-generation experience design and digital consultancy. We bring together a unique combination of strategy, consulting, creative and design, analytics and systems integration capabilities to create and deliver personalized experiences at every touch point to drive growth and transform the way individuals engage with brands. We use disruptive thinking, visioning workshops, and cross-industry expertise to help our clients to imagine the realm of the possible and redefine their company's role in the world. We design the businesses that will shape the world for years to come, and then we help our clients make them real.
Contributors
