Marketers push the (deep) learning curve
How data and AI can provide the building blocks for a multi-season back-to-school strategy.
How brands are using weather data to unleash the power of AI
Emerging technology allows brands to analyze weather and health data to drive consumer awareness and action.
AI: Unlocking a Sixth Sense for Brands
Weather can now be analyzed and connected with customer sales data. What's next for AI?
IBM Watson Advertising, formerly The Weather Company's advertising sales division, uses the world's leading artificial intelligence (AI) technology to unlock data and insights and help marketers make better decisions. We offer trusted, insight-driven media, data, and technology solutions that can be deployed across a brand's entire marketing strategy to help drive results. To learn more, visit ibm.com/watson-advertising.
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