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    PUBLISHING PARTNER:
    IBM Watson Advertising
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    Marketers push the (deep) learning curve

    How data and AI can provide the building blocks for a multi-season back-to-school strategy.

    By Jeremy Hlavacek

    Thumbnail

    How brands are using weather data to unleash the power of AI

    Emerging technology allows brands to analyze weather and health data to drive consumer awareness and action.

    By Philip Kinzler

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    AI: Unlocking a Sixth Sense for Brands

    Weather can now be analyzed and connected with customer sales data. What's next for AI?

    By Janna Ritzcovan Synovec

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    About

    IBM Watson Advertising, formerly The Weather Company's advertising sales division, uses the world's leading artificial intelligence (AI) technology to unlock data and insights and help marketers make better decisions. We offer trusted, insight-driven media, data, and technology solutions that can be deployed across a brand's entire marketing strategy to help drive results. To learn more, visit ibm.com/watson-advertising.

    Contributors
    Thumbnail
    Philip Kinzler

    product marketing lead, IBM Watson Advertising

    Thumbnail
    Janna Ritzcovan Synovec

    Head of Marketing & Sales Enablement, IBM Watson Advertising

    Thumbnail
    Jeremy Hlavacek

    Head of Revenue, IBM Watson Advertising

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