Mobile Myth-Busting: 'Feed' vs. 'Read'
At Kargo, we pay particular attention to two very important areas of mobile content consumption: what we call "feed" vs. "read."
At Kargo, we pay particular attention to two very important areas of mobile content consumption: what we call "feed" vs. "read."
Brands need tools to help them navigate the fragmented mobile ecosystem, but also a way to determine the effectiveness of their mobile campaigns.
Beauty is in the eye of the beholder, and that still rings true for premium advertising. What really makes advertising "premium"?
Kargo is the leader in mobile brand advertising. Bringing together creativity, technology and quality, Kargo empowers advertisers to build connections with consumers on the most important screen today—mobile. Our high-end editorial alliance of world-class publisher partners, proprietary advertising automation technology and an award-winning creative studio enables brands and agencies to reach eight out of 10 smartphone users in the U.S. with memorable, measurable mobile ad experiences. In 2015, Kargo was named to Crain's New York Business' Fast 50 and the Inc. 500. Kargo employs more than 200 people across New York, Chicago, Dallas, San Francisco, Los Angeles and London.
