Mobile Myth-Busting: 'Feed' vs. 'Read'
At Kargo, we pay particular attention to two very important areas of mobile content consumption: what we call "feed" vs. "read."
Why We Need a More Human Approach to Mobile Measurement
Brands need tools to help them navigate the fragmented mobile ecosystem, but also a way to determine the effectiveness of their mobile campaigns.
The Beauty of Premium Advertising
Beauty is in the eye of the beholder, and even in the case of premium advertising, that still rings true. What really makes advertising "premium"?
