LiveRamp’s new Upfront Playbook urges advertisers and media sellers to collaborate on new cross-screen strategies.
Marketers increasingly want real-time measurement, flexibility and control of their dollars throughout today’s whole TV buying process. TV players…
Thanks to people-based data, Super Bowl advertisers can now devise an outcome-focused TV measurement strategy to quantify ROI.
LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.