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    PUBLISHING PARTNER:
    LiveRamp

    3 ways marketers are winning with data this Upfront season

    LiveRamp’s new Upfront Playbook urges advertisers and media sellers to collaborate on new cross-screen strategies.

    By Ad Age Studio 30

    3 steps to staying ahead of advertisers’ TV demands

    Marketers increasingly want real-time measurement, flexibility and control of their dollars throughout today’s whole TV buying process. TV players…

    By Jay Prasad

    Navigating TV advertising during and after coronavirus

    By Christine Grammier

    How Super Bowl advertisers can use data to change the measurement game

    Thanks to people-based data, Super Bowl advertisers can now devise an outcome-focused TV measurement strategy to quantify ROI.

    By Allison Metcalfe

    Thumbnail

    So You Bought a Super Bowl Ad. Now What?

    Understand your Super Bowl audience through identity resolution.

    By Allison Metcalfe

    About

    LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.

    Contributors
    Thumbnail
    Allison Metcalfe

    General Manager, LiveRamp TV

    Christine Grammier

    Head of Buy Side TV, LiveRamp

    Jay Prasad

    Chief Strategy Officer, LiveRamp TV

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