How Super Bowl advertisers can use data to change the measurement game
Thanks to people-based data, Super Bowl advertisers can now devise an outcome-focused TV measurement strategy to quantify ROI.
So You Bought a Super Bowl Ad. Now What?
Understand your Super Bowl audience through identity resolution.
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LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. Powered by its core capabilities in data accessibility, identity, connectivity, and data stewardship, LiveRamp makes it easy to connect the world’s data, people and applications. For more information, visit www.LiveRamp.com.
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