Quantcast
LiveRamp | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads this year?

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads this year?

    AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Nike settles shoe suit
    • Dick's bets on stores
    • Ad Age ad review
    • Register for Next: Retail
    • CMO moves up 25%
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Latest
      • The Week Ahead: Delta reports earnings and ANA hosts data and analytics conference

        The Week Ahead: Delta reports earnings and ANA hosts data and analytics conference

        By Ad Age Staff - 9 hours 25 min ago

      • An NFT that's truly bananas and Virtue gets a new global chief growth officer: Agency Brief

        An NFT that's truly bananas and Virtue gets a new global chief growth officer: Agency Brief

        By I-Hsien Sherwood - 2 days 10 hours ago

      • How a new cable network dedicated to the Chicago Cubs is trying to gain fan loyalty

        How a new cable network dedicated to the Chicago Cubs is trying to gain fan loyalty

        By Mike Juang - 2 days 10 hours ago

      • Holy shizz! Budweiser plugs Utah bottles—and Starbucks grapples with oat milk shortage: Trending

        Holy shizz! Budweiser plugs Utah bottles—and Starbucks grapples with oat milk shortage: Trending

        By E.J. Schultz - 2 days 11 hours ago

      • Watch the newest commercials on TV from Fellowes, AT&T, Goldfish and more

        Watch the newest commercials on TV from Fellowes, AT&T, Goldfish and more

        By Ad Age and Creativity Staff - 2 days 12 hours ago

    • Editor's Picks
      • Unilever launches massive media review in North America and most of world

        Unilever launches massive media review in North America and most of world

        By Jack Neff - 4 days 14 hours ago

      • 4 trends driving the future of retail

        4 trends driving the future of retail

        2 days 12 hours ago

      • Gender equality in ads has big impact on sales, finds major retailer's three-year study

        Gender equality in ads has big impact on sales, finds major retailer's three-year study

        By Jack Neff - 3 days 21 hours ago

    • Most Popular
      • A wind turbine becomes the Mercedes logo in the brand's cinematic sustainability spot

        A wind turbine becomes the Mercedes logo in the brand's cinematic sustainability spot

        By Alexandra Jardine - 2 weeks 2 days ago

      • Corona's Golden Globes ad starring Snoop Dogg, Bad Bunny and Zoe Saldana is like a beachy take on 'Whassup!'

        Corona's Golden Globes ad starring Snoop Dogg, Bad Bunny and Zoe Saldana is like a beachy take on 'Whassup!'

        By Ann-Christine Diaz - 1 month 2 weeks ago

      • Nike settles suit over Lil Nas X's 'Satan Shoes'

        Nike settles suit over Lil Nas X's 'Satan Shoes'

        2 days 17 hours ago

      • Google's COVID-19 vaccine ad says farewell to 'virtual,' 'lockdown' and more

        Google's COVID-19 vaccine ad says farewell to 'virtual,' 'lockdown' and more

        By Ann-Christine Diaz - 6 days 10 hours ago

      • Reese’s Puffs launches ‘Lil Yachts’ for Lil Yachty’s favorite cereal

        Reese’s Puffs launches ‘Lil Yachts’ for Lil Yachty’s favorite cereal

        By Jessica Wohl - 2 days 16 hours ago

    • Login
    PUBLISHING PARTNER:
    LiveRamp

    3 steps to staying ahead of advertisers’ TV demands

    Marketers increasingly want real-time measurement, flexibility and control of their dollars throughout today’s whole TV buying process. TV players…

    By Jay Prasad

    Navigating TV advertising during and after coronavirus

    By Christine Grammier

    How Super Bowl advertisers can use data to change the measurement game

    Thanks to people-based data, Super Bowl advertisers can now devise an outcome-focused TV measurement strategy to quantify ROI.

    By Allison Metcalfe

    Thumbnail

    So You Bought a Super Bowl Ad. Now What?

    Understand your Super Bowl audience through identity resolution.

    By Allison Metcalfe

    Thumbnail

    About

    LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.

    Contributors
    Thumbnail
    Allison Metcalfe

    General Manager, LiveRamp TV

    Christine Grammier

    Head of Buy Side TV, LiveRamp

    Jay Prasad

    Chief Strategy Officer, LiveRamp TV

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2021
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads this year?