So You Bought a Super Bowl Ad. Now What?
Consider this four-step journey to understanding and measuring the impact of your Super Bowl commercial.
Consider this four-step journey to understanding and measuring the impact of your Super Bowl commercial.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (NASDAQ: ACXM), delivering ethical and privacy-conscious solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
GM of TV, LiveRamp
