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    Marketing News & Strategy

    Breaking news, insights and analysis for brand marketers

    L.A. Angels score jersey patch sponsorship amid slow market for sports branding

    L.A. Angels score jersey patch sponsorship amid slow market for sports branding

    on FEB 04, 2023 01:00 PM ET

    Super Bowl commercial updates: A QR code blitz is coming and brands get married—plus, what exactly is the ROI of a Big Game ad?

    Super Bowl commercial updates: A QR code blitz is coming and brands get married—plus, what exactly is the ROI of a Big Game ad?

    on 02.03.2023

    Corona’s new beach music festivals tie into its sustainability push—and sunsets

    Corona’s new beach music festivals tie into its sustainability push—and sunsets

    on 02.03.2023

    Marketing winners and losers of the week

    Marketing winners and losers of the week

    on 02.03.2023

    How QR codes could flood Super Bowl 2023 marketing

    How QR codes could flood Super Bowl 2023 marketing

    on 02.03.2023

    Amazon ad sales jump 19% even as shopping meets resistance

    Amazon ad sales jump 19% even as shopping meets resistance

    on 02.02.2023

    Inside the Super Bowl's hottest ad trend—brand partnerships

    Inside the Super Bowl's hottest ad trend—brand partnerships

    on 02.02.2023

    Watch the newest commercials from Quaker, TRESemmé, FanDuel and more

    Watch the newest commercials from Quaker, TRESemmé, FanDuel and more

    on 02.02.2023

    Longtime Mercedes-Benz USA marketing boss Drew Slaven departs

    Longtime Mercedes-Benz USA marketing boss Drew Slaven departs

    on 02.02.2023

    Watch: E-Trade reveals first look at its Super Bowl commercial

    Watch: E-Trade reveals first look at its Super Bowl commercial

    02.02.23 @ 12:00 PM ET

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    GM and Netflix join forces with Super Bowl ad in deal that also puts EVs in shows

    on FEB 02, 2023 09:00 AM ET

    See Bud Light’s romantic Super Bowl ad

    See Bud Light’s romantic Super Bowl ad

    on 02.02.2023

    Hear how Hilton, Walgreens and Lululemon are prioritizing wellness in their marketing

    Hear how Hilton, Walgreens and Lululemon are prioritizing wellness in their marketing

    on 02.02.2023

    How brands can represent people with disabilities with authenticity

    How brands can represent people with disabilities with authenticity

    on 02.02.2023

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    Black-owned media ad inventory will be available in new programmatic marketplace

    on 02.02.2023

    See Levi’s new 501 jeans ads from directors Melina Matsoukas and Martin de Thurah

    See Levi’s new 501 jeans ads from directors Melina Matsoukas and Martin de Thurah

    on 02.02.2023

    Facebook sees strong ad demand and hits 2 billion users in boost to Meta

    Facebook sees strong ad demand and hits 2 billion users in boost to Meta

    on 02.01.2023

    ColorComm honors 28 Black women in communications

    ColorComm honors 28 Black women in communications

    on 02.01.2023

    Watch the newest commercials from Starbucks, Progressive, McDonald’s and more

    Watch the newest commercials from Starbucks, Progressive, McDonald’s and more

    on 02.01.2023

    See Michelob Ultra’s Super Bowl commercials—‘Caddyshack’ meets Netflix

    See Michelob Ultra’s Super Bowl commercials—‘Caddyshack’ meets Netflix

    on 02.01.2023

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