Why is identity so important in today’s customer experience?
To meet consumers’ rising demands, marketers need to start using the data that’s available to them to truly understand their customers’ identity…
The five ‘gotchas’ of a unified measurement strategy
Marketers setting up a unified measurement strategy need to be careful not to rush into five common pitfalls instead.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency specializing in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofits have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics underpins its unmatched people-based marketing capabilities, including performance media, customer experience, CRM, loyalty, and enterprise marketing technology. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50 additional offices in the US, EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network.
