Why the CMO role should be reinvented—not rejected
CMOs have deepened their expertise in myriad disciplines, uniquely qualifying them to take on broader responsibilities within the C-suite.
When Scandinavian Airlines adopted analytics, it got more than tools and technology
Using analytics, SAS cut marketing investment levels—and saw a 38 percent jump in marketing-contributed revenue for one of its campaigns. But the…
How Wanamaker’s waste can be your reward
Without reliable customer identity—not to mention attribution across all their channels and touchpoints—marketers will struggle to answer their…
How to figure out identity resolution once and for all
Why omnichannel is the future of retail for millennials (and everyone else, too)
Your Customer Journey-Led Marketing Is Lost--It's Time to Find Your Way
About
Neustar, Inc. helps companies grow and guard their business in a connected world. We provide the world’s largest brands with the marketing intelligence needed to drive more profitable programs and to create truly connected customer experiences. Through a portfolio of solutions underpinned by the Neustar OneID system of trusted identity, we enhance brands’ CRM and digital audiences, enable advanced segmentation and modeling, and provide the measurement and analytics all tied to that persistent identity key. Neustar’s position as a neutral information services provider - and as a trusted partner to Google, Facebook, Twitter, Pinterest and Amazon - avails marketers of the most comprehensive customer intelligence and marketing analytics in the industry. More information is available at www.marketing.neustar.
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