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    PUBLISHING PARTNER:
    Neustar

    Why offline identity is key in a cookieless future

    Facing a cookieless future, marketers still need to measure and optimize performance in an omnichannel world. The answer? Offline identity.

    By Marc Vermut

    Why the CMO role should be reinvented—not rejected

    CMOs have deepened their expertise in myriad disciplines, uniquely qualifying them to take on broader responsibilities within the C-suite.

    By Alex LePage

    When Scandinavian Airlines adopted analytics, it got more than tools and technology

    Using analytics, SAS cut marketing investment levels—and saw a 38 percent jump in marketing-contributed revenue for one of its campaigns. But the…

    By Luis Chaves

    Thumbnail

    How Wanamaker’s waste can be your reward

    Without reliable customer identity—not to mention attribution across all their channels and touchpoints—marketers will struggle to answer their…

    By Marc Vermut

    Icons around woman's face depicting customer identity

    How to figure out identity resolution once and for all

    Knowing the right questions to ask about a vendor's approach to identity resolution can help marketers determine whose methods can best boost ROI.

    By Michael Schoen

    Thumbnail

    Why omnichannel is the future of retail for millennials (and everyone else, too)

    To succeed with the modern consumer, retailers must devise an effective omnichannel strategy. The best place to start is with millennials.

    By Marc Vermut

    Thumbnail

    About

    Neustar, Inc. helps companies grow and guard their business in a connected world. We provide the world’s largest brands with the marketing intelligence needed to drive more profitable programs and to create truly connected customer experiences. Through a portfolio of solutions underpinned by the Neustar OneID system of trusted identity, we enhance brands’ CRM and digital audiences, enable advanced segmentation and modeling, and provide the measurement and analytics all tied to that persistent identity key. Neustar’s position as a neutral information services provider - and as a trusted partner to Google, Facebook, Twitter, Pinterest and Amazon - avails marketers of the most comprehensive customer intelligence and marketing analytics in the industry. More information is available at www.marketing.neustar.

    Contributors
    Thumbnail
    Devon DeBlasio

    Senior Product Marketing Manager, Neustar

    Thumbnail
    Mike Finnerty

    senior director, product management, Neustar

    Thumbnail
    Julie Fleischer
    Thumbnail
    Alex LePage

    Senior Director, Product Marketing, Neustar

    Thumbnail
    Jason Lord

    Senior Director, Risk Solutions, Neustar

    Thumbnail
    Michael Schoen

    GM/VP, Marketing Solutions, Neustar

    Marc Vermut

    VP, Services, Marketing Solutions, Neustar

    Luis Chaves

    Your Customer Journey-Led Marketing Is Lost--It's Time to Find Your Way

    To effectively enhance your marketing along the customer's journey, you must recognize the two common data challenges then take these three steps…

    By Michael Schoen

    Thumbnail

    Is your data giving you a clear customer picture?

    Think you have more than enough data on your audience? If you're not connecting it back to the consumer, you're not a customer-obsessed marketer.

    By Mike Finnerty

    Thumbnail

    Don't let friction ruin your customer relationship

    Fraud is a major concern for marketers. But don't compromise your customer experience when you can do the work to keep them safe without friction.

    By Jason Lord

    Thumbnail

    Is your people-based marketing stacked for success?

    A customer identity system should link and unify data into a single profile. Your system should be authoritative, persistent, integrated and privacy-…

    By Alex LePage

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