How to figure out identity resolution once and for all
Knowing the right questions to ask about a vendor's approach to identity resolution can help marketers determine whose methods can best boost ROI.
Knowing the right questions to ask about a vendor's approach to identity resolution can help marketers determine whose methods can best boost ROI.
To succeed with the modern consumer, retailers must devise an effective omnichannel strategy. The best place to start is with millennials.
To effectively enhance your marketing along the customer's journey, you must recognize the two common data challenges then take these three steps forward.
Think you have more than enough data on your audience? If you're not connecting it back to the consumer, you're not a customer-obsessed marketer.
Fraud is a major concern for marketers. But don't compromise your customer experience when you can do the work to keep them safe without friction.
A customer identity system should link and unify data into a single profile. Your system should be authoritative, persistent, integrated and privacy-friendly. Learn the best way to ensure your marketing stack accomplishes this.
Neustar, Inc. helps companies grow and guard their business in a connected world. We provide the world’s largest brands with the marketing intelligence needed to drive more profitable programs and to create truly connected customer experiences. Through a portfolio of solutions underpinned by the Neustar OneID system of trusted identity, we enhance brands’ CRM and digital audiences, enable advanced segmentation and modeling, and provide the measurement and analytics all tied to that persistent identity key. Neustar’s position as a neutral information services provider - and as a trusted partner to Google, Facebook, Twitter, Pinterest and Amazon - avails marketers of the most comprehensive customer intelligence and marketing analytics in the industry. More information is available at www.marketing.neustar.
Senior Product Marketing Manager, Neustar
senior director, product management, Neustar
VP, Product Marketing, Neustar
Senior Director, Product Marketing, Neustar
Senior Director, Risk Solutions, Neustar
GM/VP, Marketing Solutions, Neustar
VP, market strategy for retail, Neustar
Identity, rather than devices, provides real data about actual people found across online and offline sources.
The "haves" companies are founded on and built by data. Those without a direct link to customer data? They are today's brand "have-nots."
If your ROI is up, why are your sales down? Today's marketers need to learn how to dig deeper into measurement analytics to find the answers.
A marketer has much better odds of picking the right metrics to better understand and engage your customers than successfully picking a full 64-team bracket.
