How audio helps brands tell stories in their authentic voice
A recent NPR survey examining attitudes toward brand messaging during the pandemic found that listeners were most interested in how companies were…
Why brands should look to audio
Smart speakers are driving a renaissance in audio for broadcasters and digital outlets, and presenting new opportunities for marketers.
Smart Speakers: Why Marketers Need to Listen Now
Smart speakers? Marketers need to listen up: Users already say they're essential to their everyday lives, according to new NPR-Edison Research data.
For 50 years, NPR has led the audio industry with the #1 and #2 drive-time on-air programs, Morning Edition and, All Things Considered, and 8 of the top 20 podcasts in America, including Up First, Planet Money and Hidden Brain. With 35news bureaus worldwide, NPR brings the most important stories to wherever people are listening–from radio, podcasts, smart speakers to live events. NPR continues to innovate across content and technology to make NPR accessible to more people in more places, and to support its sponsors in elevating their audio strategies for today's media landscape.
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