Why brands should look to audio
Smart speakers are driving a renaissance in audio for broadcasters and digital outlets, and presenting new opportunities for marketers.
Smart speakers are driving a renaissance in audio for broadcasters and digital outlets, and presenting new opportunities for marketers.
Smart speakers? Marketers need to listen up: Users already say they're essential to their everyday lives, according to new NPR-Edison Research data.
Through rigorous reporting and unsurpassed storytelling, NPR connects with audiences across platforms: 30 million radio listeners each week, 40.7 million at NPR.org each month, 16.4 million monthly podcast users and 11M monthly streams across voice-activated devices including Google Home, Amazon Alexa and Apple HomePod. Through its distribution network—reaching more than 100 million monthly—dynamic measurement tools and high-impact sponsorship, NPR continues to define the future of listening with its commitment to taking audio everywhere.
Chief Marketing Officer, NPR
VP-Strategy & Marketing, Edison Research
