Opinion

Opinion: Why the holding company model doesn’t make room for diversity

Opinion: Why the holding company model doesn’t make room for diversity

07.06.20 @ 07:00 AM ET

Opinion: After COVID, ad agencies are in for a big awakening

Opinion: After COVID, ad agencies are in for a big awakening

By Diana Lee on 07.03.2020

Opinion: How the rise of robots can boost the human creative process

Opinion: How the rise of robots can boost the human creative process

By Justin Billingsley on 07.03.2020

Opinion: No more excuses—brands must take control on privacy now

Opinion: No more excuses—brands must take control on privacy now

By Mark Wagman on 07.01.2020

Opinion: Why privacy should be viewed and regulated as a value exchange

Opinion: Why privacy should be viewed and regulated as a value exchange

By Ray Kingman on 06.30.2020

Opinion: Retail must enrich the online experience with fulfillment-focused tactics

Opinion: Retail must enrich the online experience with fulfillment-focused tactics 

By Joe Jackman on 06.30.2020

Opinion: Apple's privacy move throws a proprietary wrench into advertising's collaborative process

Opinion: Apple's privacy move throws a proprietary wrench into advertising's collaborative process

By Julia Shullman on 06.26.2020

Opinion: In 2020, there’s no place for universal thinking in marketing

Opinion: In 2020, there’s no place for universal thinking in marketing

By Jennifer Pollack and Angela A. Rodriguez on 06.24.2020

Opinion: Diversity and inclusion is not a topic. It's my life

Opinion: Diversity and inclusion is not a topic. It's my life

By Abby Allen on 06.23.2020

Opinion: How to harness the senses to craft memorable virtual experiences

Opinion: How to harness the senses to craft memorable virtual experiences

By Attila Keskin on 06.18.2020

Opinion: Why Publicis' money-back-guarantee isn't likely to work

Opinion: Why Publicis' money-back-guarantee isn't likely to work

By Martin Albrecht on 06.18.2020

Opinion: An urgent request to CEOs—please be bigger than this moment

Opinion: An urgent request to CEOs—please be bigger than this moment

By Julie Fleischer on 06.16.2020

Opinion: What media brands can learn from d-to-c innovation

Opinion: What media brands can learn from d-to-c innovation

By Jason Schulweis on 06.16.2020

Opinion: What the U.S. ad industry can learn from Italy's pandemic experience

Opinion: What the U.S. ad industry can learn from Italy's pandemic experience

By Ben Segal on 06.15.2020

Opinion: 5 data-backed axioms for successfully leading your brand through a recession

By Jason Wiese on 06.15.2020

Opinion: How legacy media can get back into the demand generation business

Opinion: How legacy media can get back into the demand generation business

By Andy Sippel on 06.12.2020

Opinion: A game plan for running an agency in the pandemic

Opinion: A game plan for running an agency in the pandemic

By Phil Johnson on 06.11.2020

Opinion: Mentors must look beyond ‘people like themselves’ to raise a truly diverse leadership

Opinion: Mentors must look beyond ‘people like themselves’ to raise a truly diverse leadership

By Sarah Spitz on 06.10.2020

Opinion: What do shoppers consider the best substitute for your brand?

By Jared Schrieber on 06.09.2020

Opinion: How we can humanize the pitching process

Opinion: How we can humanize the pitching process

By Kris Tait on 06.09.2020