Is the grass really greener? A creative's take
As an agency creative you sometimes wonder, what about going client-side? It used to be taboo, but one creative finds exciting new challenges.
As an agency creative you sometimes wonder, what about going client-side? It used to be taboo, but one creative finds exciting new challenges.
Too often we mistake information for insights. For real insights, marketers need to leverage machine learning to inspire human learning.
Thanks to scalable cloud computing, smarter software, and a deluge of data from every aspect of our connected lives, we are at the dawn of the AI era.
In the AI era of marketing and advertising, no matter what your job, the focus must always be on unlocking creativity$mdash;and that comes from being "in the zone."
This is a moment: We, as women, have the power to take control of our lives and careers; we can't control every situation. Here's how to start.
What will the agency of the future look like in this new AI era? How will agencies add value?
Quantcast is on a mission to help brands grow in the AI era. Since 2006, Quantcast has been running “Q” — the world’s largest AI-driven audience behavior platform for the open internet that today directly quantifies over 100 million mobile and web destinations. Comprised of internet-scale first-party data, self-adapting predictive models and integrated AI optimization, Q’s collection of machine learning technologies continually interprets the consumer behavior graph giving brands a real-time pulse of the internet. Q powers the Quantcast Intelligence Cloud, our suite of audience insights, targeting and measurement solutions designed to understand, influence, convert and measure the consumer journey. Headquartered in San Francisco, Quantcast operates in 10 countries with over 20 offices globally. For more information, visit quantcast.com .
executive creative director, Q Design, Quantcast
chief technology officer, Quantcast
founder and CEO, Quantcast
Chief operating officer, Quantcast
chief revenue officer - North America, Quantcast
Senior Product Marketing Manager, Quantcast
Head of industry marketing-automotive, Quantcast
If capital is what fueled 20th century brands, it's data that's fueling 21st century direct brands, specifically, first-party data.
Personalization at scale is no longer theoretical. AI-driven insights can genuinely start to fuse data with creativity. This significant shift is happening now. And what happens to talent in an AI era will be one of the most critical issues..
While many marketers say they want customers to control the conversation, Invisalign is actually taking that risk and making it work.
While many marketers say they want customers to control the conversation, Invisalign is actually taking that risk and making it work.
While Make-A-Wish enjoys a lot of great media coverage through celebrity and corporate tie-ins, it wanted to maximize the impact of this earned media. It needed to step up its digital game.
When it comes to interactive marketing and social media, Ian Schafer has a lot to say. The CEO and founder of Deep Focus is one of the industry's most influential voices on technology and advertising.
Successful marketing today is all about the data. As manager of display media operations and analytics at Adobe, Matt Scharf would know.
