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    PUBLISHING PARTNER:
    Quantcast
    Thumbnail

    One year later: What I've learned working at a tech company

    A 20-year agency veteran shares some lessons after his first year working on the AI technology side.

    By Rob Horler

    Thumbnail

    Making the 'CASE' for marketing

    Left-brain logic is important, but too often we forget right-brain creativity. To accompany STEM, let's adopt CASE.

    By Steven Wolfe Pereira

    What's the ROI of marketing in the boardroom?

    Forget the "fluffy stuff." Today's marketers are at the intersection of every key growth driver of the company and have earned a seat on the board…

    By Mike Kelly

    Thumbnail

    Customers first: Many brands say it. Few brands live it

    How do you get to know your customers better? Try feeling their pain and take the Design Thinking steps to help make it go away.

    By Sam Barnett

    Thumbnail

    Is the grass really greener? A creative's take

    As an agency creative you sometimes wonder, what about going client-side? It used to be taboo, but one creative finds exciting new challenges.

    By Damian Claassens

    Thumbnail

    Want to be a true strategic partner? The key is insights

    Too often we mistake information for insights. For real insights, marketers need to leverage machine learning to inspire human learning.

    By Meredith Long

    Thumbnail

    About

    Quantcast is on a mission to help brands grow in the AI era. Since 2006, Quantcast has been running “Q”—the world’s largest AI-driven audience behavior platform for the open internet that today directly quantifies over 100 million mobile and web destinations. Comprised of internet-scale first-party data, self-adapting predictive models and integrated AI optimization, Q’s collection of machine-learning technologies continually interprets the consumer behavior graph, giving brands a real-time pulse of the internet. Q powers the Quantcast Intelligence Cloud, our suite of audience insights, targeting and measurement solutions designed to understand, influence, convert and measure the consumer journey. Headquartered in San Francisco, Quantcast operates in 10 countries with over 20 offices globally. For more information, visit quantcast.com.

    Contributors
    Thumbnail
    Sam Barnett

    chief product officer, Quantcast

    Thumbnail
    Damian Claassens

    executive creative director, Q Design, Quantcast

    Thumbnail
    Peter Day

    chief technology officer, Quantcast

    Thumbnail
    Konrad Feldman

    founder and CEO, Quantcast

    Thumbnail
    Rob Horler

    Chief operating officer, Quantcast

    Thumbnail
    Mike Kelly

    board director, Quantcast

    Thumbnail
    Meredith Long

    chief revenue officer - North America, Quantcast

    Thumbnail
    Emmy Spahr Madden

    Senior Product Marketing Manager, Quantcast

    Thumbnail
    Steven Wolfe Pereira

    chief marketing & communications officer, Quantcast

    Thumbnail
    E.J. Schultz

    News Editor

    Thumbnail
    Michelle Wirth

    Head of industry marketing-automotive, Quantcast

    Thumbnail

    How AI can make your customer journey magical

    Thanks to scalable cloud computing, smarter software, and a deluge of data from every aspect of our connected lives, we are at the dawn of the AI era.

    By Konrad Feldman

    Thumbnail

    Are you 'in the zone' for peak creativity?

    In the AI era of marketing and advertising, no matter what your job, the focus must always be on unlocking creativity$mdash;and that comes from being…

    By Peter Day

    Thumbnail

    Are you making this moment your moment?

    This is a moment: We, as women, have the power to take control of our lives and careers; we can't control every situation. Here's how to start.

    By Michelle Wirth

    Thumbnail

    Dr Pepper sidelines Larry Culpepper

    Dr Pepper says goodbye to its college football mascot

    By E.J. Schultz

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