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    • Login

    Special Report: TV Upfront

    Procter & Gamble says it won't return to the upfront as direct deals expand

    Procter & Gamble says it won't return to the upfront as direct deals expand

    By Jack Neff on 09.23.2020

    P&G strikes upfront ad deals directly with TV networks

    P&G strikes upfront ad deals directly with TV networks

    By Jeanine Poggi on 07.28.2020

    NBCUniversal takes its upfront from Madison Ave to Main Street with '30 Rock' reunion

    NBCUniversal takes its upfront from Madison Ave to Main Street with '30 Rock' reunion

    07.16.20 @ 08:56 PM ET

    ABC plans fall return of hit shows like 'The Bachelorette' and 'Grey's Anatomy'

    ABC plans fall return of hit shows like 'The Bachelorette' and 'Grey's Anatomy'

    By Jeanine Poggi on 06.17.2020

    TV upfront spending expected to decline by 27 percent this year, according to eMarketer

    TV upfront spending expected to decline by 27 percent this year, according to eMarketer

    06.17.20 @ 11:47 AM ET

    NBC brings back '30 Rock' for upfront event that will air on TV

    NBC brings back '30 Rock' for upfront event that will air on TV

    06.16.20 @ 04:26 PM ET

    Nearly half of media buyers say NewFronts and upfronts should be combined: IAB

    Nearly half of media buyers say NewFronts and upfronts should be combined: IAB

    By George P. Slefo on 06.16.2020

    NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series

    NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series

    06.16.20 @ 02:23 PM ET

    ANA calls for changes to TV upfront

    ANA calls for changes to TV upfront

    06.10.20 @ 10:34 AM ET

    Here’s how Disney will incorporate Hulu into its ad deals

    Here’s how Disney will incorporate Hulu into its ad deals

    By Jeanine Poggi on 06.05.2020

    ABC announces 2020-2021 programming, but stops short of unveiling schedule

    ABC announces 2020-2021 programming, but stops short of unveiling schedule

    05.21.20 @ 04:00 PM ET

    CBS shows confidence in new fall season despite pandemic

    CBS shows confidence in new fall season despite pandemic

    By Jeanine Poggi on 05.19.2020

    ViacomCBS video upfront: Late-night hosts make same jokes, but from home

    ViacomCBS video upfront: Late-night hosts make same jokes, but from home

    By Jeanine Poggi on 05.18.2020

    TV Upfront and NewFront 2020 calendar

    TV Upfront and NewFront 2020 calendar

    05.15.20 @ 01:41 PM ET

    TV ad commitment issues, the waiting game, and hopes for a brighter future: Ad Age TV Pivot

    TV ad commitment issues, the waiting game, and hopes for a brighter future: Ad Age TV Pivot

    on 05.14.2020

    5 biggest takeaways from Ad Age's TV Pivot

    5 biggest takeaways from Ad Age's TV Pivot

    By Jeanine Poggi on 05.14.2020

    The CW postpones new season to January 2021

    The CW postpones new season to January 2021

    By Jeanine Poggi on 05.14.2020

    Media buyers predict up to 30 percent of third-quarter TV ad commitments could be pulled: Ad Age TV Pivot

    Media buyers predict up to 30 percent of third-quarter TV ad commitments could be pulled: Ad Age TV Pivot

    By Ethan Jakob Craft and Jeanine Poggi on 05.14.2020

    The return of live sports, the ‘mixed bag’ of ad spend, and rethinking commercial loads (once again): Ad Age TV Pivot

    The return of live sports, the ‘mixed bag’ of ad spend, and rethinking commercial loads (once again): Ad Age TV Pivot

    05.13.20 @ 08:03 PM ET

    TV ad sales execs bracing for third-quarter cancellations: Ad Age TV Pivot

    TV ad sales execs bracing for third-quarter cancellations: Ad Age TV Pivot

    05.13.20 @ 06:43 PM ET

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