Special Report: TV Upfront Procter & Gamble says it won't return to the upfront as direct deals expand By Jack Neff on 09.23.2020 P&G strikes upfront ad deals directly with TV networks By Jeanine Poggi on 07.28.2020 NBCUniversal takes its upfront from Madison Ave to Main Street with '30 Rock' reunion 07.16.20 @ 08:56 PM ET ABC plans fall return of hit shows like 'The Bachelorette' and 'Grey's Anatomy' By Jeanine Poggi on 06.17.2020 TV upfront spending expected to decline by 27 percent this year, according to eMarketer 06.17.20 @ 11:47 AM ET NBC brings back '30 Rock' for upfront event that will air on TV 06.16.20 @ 04:26 PM ET Nearly half of media buyers say NewFronts and upfronts should be combined: IAB By George P. Slefo on 06.16.2020 NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series 06.16.20 @ 02:23 PM ET ANA calls for changes to TV upfront 06.10.20 @ 10:34 AM ET Here’s how Disney will incorporate Hulu into its ad deals By Jeanine Poggi on 06.05.2020 ABC announces 2020-2021 programming, but stops short of unveiling schedule 05.21.20 @ 04:00 PM ET CBS shows confidence in new fall season despite pandemic By Jeanine Poggi on 05.19.2020 ViacomCBS video upfront: Late-night hosts make same jokes, but from home By Jeanine Poggi on 05.18.2020 TV Upfront and NewFront 2020 calendar 05.15.20 @ 01:41 PM ET TV ad commitment issues, the waiting game, and hopes for a brighter future: Ad Age TV Pivot on 05.14.2020 5 biggest takeaways from Ad Age's TV Pivot By Jeanine Poggi on 05.14.2020 The CW postpones new season to January 2021 By Jeanine Poggi on 05.14.2020 Media buyers predict up to 30 percent of third-quarter TV ad commitments could be pulled: Ad Age TV Pivot By Ethan Jakob Craft and Jeanine Poggi on 05.14.2020 The return of live sports, the ‘mixed bag’ of ad spend, and rethinking commercial loads (once again): Ad Age TV Pivot 05.13.20 @ 08:03 PM ET TV ad sales execs bracing for third-quarter cancellations: Ad Age TV Pivot 05.13.20 @ 06:43 PM ET Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …