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    Special Report: TV Upfront

    TV Upfronts and NewFronts 2021 Calendar

    TV Upfronts and NewFronts 2021 Calendar

    04.07.21 @ 11:05 AM ET

    Univision looks to attract the 1,500 brands not utilizing Spanish-language creative

    Univision looks to attract the 1,500 brands not utilizing Spanish-language creative

    By Ethan Jakob Craft on 03.25.2021

    Fuse Media launches new brands, streaming arm at its first post-acquisition upfront

    Fuse Media launches new brands, streaming arm at its first post-acquisition upfront

    By Ethan Jakob Craft on 03.23.2021

    Roku looks to help brands create ads for streaming with new brand studio

    Roku looks to help brands create ads for streaming with new brand studio

    03.23.21 @ 09:00 AM ET

    As 'The Walking Dead' comes to an end, AMC looks ahead to the company's digital future

    As 'The Walking Dead' comes to an end, AMC looks ahead to the company's digital future

    By Jeanine Poggi on 03.19.2021

    Nickelodeon touts the power of franchises in kid-friendly upfront

    Nickelodeon touts the power of franchises in kid-friendly upfront

    By Ethan Jakob Craft on 03.18.2021

    Marketers evaluate shifting media spend to BIPOC outlets in the upfronts

    Marketers evaluate shifting media spend to BIPOC outlets in the upfronts

    By Jeanine Poggi on 03.11.2021

    A+E Networks finds a 'plus' in its lack of streaming service to sell to advertisers

    A+E Networks finds a 'plus' in its lack of streaming service to sell to advertisers

    By Jeanine Poggi on 03.03.2021

    IPG plans upfront event focused on Black-owned media and consumers

    IPG plans upfront event focused on Black-owned media and consumers

    By Jeanine Poggi on 03.02.2021

    WarnerMedia expands kids offerings under Cartoon Network, HBO Max hubs

    WarnerMedia expands kids offerings under Cartoon Network, HBO Max hubs

    By Ethan Jakob Craft on 02.17.2021

    Disney returns to upfronts this year with ‘three-pronged approach’

    Disney returns to upfronts this year with ‘three-pronged approach’

    By Ethan Jakob Craft on 02.10.2021

    Procter & Gamble says it won't return to the upfront as direct deals expand

    Procter & Gamble says it won't return to the upfront as direct deals expand

    By Jack Neff on 09.23.2020

    P&G strikes upfront ad deals directly with TV networks

    P&G strikes upfront ad deals directly with TV networks

    07.28.20 @ 03:59 PM ET

    NBCUniversal takes its upfront from Madison Ave to Main Street with '30 Rock' reunion

    NBCUniversal takes its upfront from Madison Ave to Main Street with '30 Rock' reunion

    By Jeanine Poggi on 07.16.2020

    ABC plans fall return of hit shows like 'The Bachelorette' and 'Grey's Anatomy'

    ABC plans fall return of hit shows like 'The Bachelorette' and 'Grey's Anatomy'

    By Jeanine Poggi on 06.17.2020

    TV upfront spending expected to decline by 27 percent this year, according to eMarketer

    TV upfront spending expected to decline by 27 percent this year, according to eMarketer

    By Jeanine Poggi on 06.17.2020

    NBC brings back '30 Rock' for upfront event that will air on TV

    NBC brings back '30 Rock' for upfront event that will air on TV

    By Jeanine Poggi on 06.16.2020

    Nearly half of media buyers say NewFronts and upfronts should be combined: IAB

    Nearly half of media buyers say NewFronts and upfronts should be combined: IAB

    By George P. Slefo on 06.16.2020

    NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series

    NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series

    By Jeanine Poggi on 06.16.2020

    ANA calls for changes to TV upfront

    ANA calls for changes to TV upfront

    By Jeanine Poggi on 06.10.2020

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