TV Upfronts and NewFronts 2021 Calendar

TV Upfronts and NewFronts 2021 Calendar

04.07.21 @ 11:05 AM ET

Univision looks to attract the 1,500 brands not utilizing Spanish-language creative

Univision looks to attract the 1,500 brands not utilizing Spanish-language creative

By Ethan Jakob Craft on 03.25.2021

Fuse Media launches new brands, streaming arm at its first post-acquisition upfront

Fuse Media launches new brands, streaming arm at its first post-acquisition upfront

By Ethan Jakob Craft on 03.23.2021

Roku looks to help brands create ads for streaming with new brand studio

Roku looks to help brands create ads for streaming with new brand studio

03.23.21 @ 09:00 AM ET

As 'The Walking Dead' comes to an end, AMC looks ahead to the company's digital future

As 'The Walking Dead' comes to an end, AMC looks ahead to the company's digital future

By Jeanine Poggi on 03.19.2021

Nickelodeon touts the power of franchises in kid-friendly upfront

Nickelodeon touts the power of franchises in kid-friendly upfront

By Ethan Jakob Craft on 03.18.2021

Marketers evaluate shifting media spend to BIPOC outlets in the upfronts

Marketers evaluate shifting media spend to BIPOC outlets in the upfronts

By Jeanine Poggi on 03.11.2021

A+E Networks finds a 'plus' in its lack of streaming service to sell to advertisers

A+E Networks finds a 'plus' in its lack of streaming service to sell to advertisers

By Jeanine Poggi on 03.03.2021

IPG plans upfront event focused on Black-owned media and consumers

IPG plans upfront event focused on Black-owned media and consumers

By Jeanine Poggi on 03.02.2021

WarnerMedia expands kids offerings under Cartoon Network, HBO Max hubs

WarnerMedia expands kids offerings under Cartoon Network, HBO Max hubs

By Ethan Jakob Craft on 02.17.2021

Disney returns to upfronts this year with ‘three-pronged approach’

Disney returns to upfronts this year with ‘three-pronged approach’

By Ethan Jakob Craft on 02.10.2021

Procter & Gamble says it won't return to the upfront as direct deals expand

Procter & Gamble says it won't return to the upfront as direct deals expand

By Jack Neff on 09.23.2020

P&G strikes upfront ad deals directly with TV networks

P&G strikes upfront ad deals directly with TV networks

07.28.20 @ 03:59 PM ET

NBCUniversal takes its upfront from Madison Ave to Main Street with '30 Rock' reunion

NBCUniversal takes its upfront from Madison Ave to Main Street with '30 Rock' reunion

By Jeanine Poggi on 07.16.2020

ABC plans fall return of hit shows like 'The Bachelorette' and 'Grey's Anatomy'

ABC plans fall return of hit shows like 'The Bachelorette' and 'Grey's Anatomy'

By Jeanine Poggi on 06.17.2020

TV upfront spending expected to decline by 27 percent this year, according to eMarketer

TV upfront spending expected to decline by 27 percent this year, according to eMarketer

By Jeanine Poggi on 06.17.2020

NBC brings back '30 Rock' for upfront event that will air on TV

NBC brings back '30 Rock' for upfront event that will air on TV

By Jeanine Poggi on 06.16.2020

Nearly half of media buyers say NewFronts and upfronts should be combined: IAB

Nearly half of media buyers say NewFronts and upfronts should be combined: IAB

By George P. Slefo on 06.16.2020

NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series

NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series

By Jeanine Poggi on 06.16.2020

ANA calls for changes to TV upfront

ANA calls for changes to TV upfront

By Jeanine Poggi on 06.10.2020