What will social-good campaigns look like in 2022?
Much social good has been accomplished during the pandemic, but more can be done. Here are social campaign predictions for 2022 from top creative…
6 ways to set up your chief equity officer for success
An organization must show that its diversity, equity and inclusion commitments are authentic and intentional.
How the ad community can confront the mental-health crisis
The pandemic increased awareness of the mental health crisis. The Ad Council spoke with Facebook, McCann and the JED…
Reaching diverse communities with the facts on taking the COVID-19 vaccines
Various initiatives are at work to help certain vulnerable demographics accept taking a vaccine against COIVD-19. The critical battle of the war…
Campaigning for unity: How to make all Americans feel at home
With immigration a hot topic and COVID-19 stirring up fear, the U.S. is growing ever more divided. To help heal this, the Ad Council launched…
Gaming is the future of social good integrations
When the Ad Council wanted to reach teens and tweens with key mental health and racial justice messages during the COVID-19 pandemic, it tried a…
About
The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.
The loneliness epidemic and the power of connection
As COVID-19 forces people into continued isolation, the question of how lonely we are, and how connected we feel, is growing more urgent. A new Ad…
COVID-19, isolation and mental health: How we stay connected
With mental health issues rising in this pandemic, the Ad Council is teaming up with industry partners on two campaigns to keep people connected…
The best social-impact campaigns of 2019
As 2019 comes to a close, Ad Council President and CEO Lisa Sherman reviews the year’s best social-impact campaigns with advertising industry…