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    PUBLISHING PARTNER:
    The Ad Council

    Campaigning for unity: How to make all Americans feel at home

    With immigration a hot topic and COVID-19 stirring up fear, the U.S. is growing ever more divided. To help heal this, the Ad Council launched…

    By The Ad Council

    Gaming is the future of social good integrations

    When the Ad Council wanted to reach teens and tweens with key mental health and racial justice messages during the COVID-19 pandemic, it tried a…

    By The Ad Council

    The loneliness epidemic and the power of connection

    As COVID-19 forces people into continued isolation, the question of how lonely we are, and how connected we feel, is growing more urgent. A new Ad…

    By Lisa Sherman

    COVID-19, isolation and mental health: How we stay connected

    With mental health issues rising in this pandemic, the Ad Council is teaming up with industry partners on two campaigns to keep people connected…

    By The Ad Council

    The state of the direct-to-consumer revolution

    …

    By The Ad Council

    The best social-impact campaigns of 2019

    As 2019 comes to a close, Ad Council President and CEO Lisa Sherman reviews the year’s best social-impact campaigns with advertising industry…

    By The Ad Council

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    About

    The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

    Contributors
    Lisa Sherman

    President and CEO of the Ad Council

    How brands are helping to get out the vote

    Leaders from Patagonia, Democracy Works and the Ad Council’s strategic consultancy, Ad Council Edge, weigh in on the relationship between purpose-…

    By The Ad Council

    Smokey Bear: 75 years of a brand icon

    The Ad Council’s Lisa Sherman sits down with FCB Global’s Susan Credle to pay tribute to the longest-running public service campaign in U.S.…

    By The Ad Council

    Thumbnail

    'Love Has No Labels' Debuts New Short Film

    'Game of Thrones' director David Nutter and R/GA's Executive Creative Directors Eric Jannon and Chris Northam weigh in on the making of 'Rising…

    Thumbnail

    Purpose of Purpose Series: interview with The Ad Council's Lisa Sherman and partners of the new She Can Stem campaign

    Leaders from GE, Google IBM, Microsoft, Verizon and Universal McCann Worldwide weigh in on the importance of encouraging girls to pursue STEM.

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