How you can tear down the ‘paper ceiling’ and uncover new talent
The Ad Council and partners are launching a national campaign to recognize hidden talent, those who are “skilled through alternative routes” (…
The future of mental health campaigns
The Ad Council’s Mental Health Initiative aims to change the conversation about mental health.
How to add a career-accelerator program to your DEI strategy
A fellowship program is a great way to uplift members of marginalized communities, address representation and build bridges all at once.
How the power of collaborative storytelling inspires action
The Ad Council’s “Love Lives On” campaign highlights the real stories of Barbara Poma, Bridgett Floyd and Maddy Park that have the power to change…
5 ways to make trust central to your influencer strategy
Influencer marketing works only if your influencers are trusted by the target audience, so follow these steps to ensure trust is central to your…
Who are the new trusted messengers for social-good campaigns?
The Ad Council’s new Trusted Messenger Study details five ways brands and nonprofits can use influencers as trusted ambassadors of social good…
About
The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.
What will social-good campaigns look like in 2022?
Much social good has been accomplished during the pandemic, but more can be done. Here are social campaign predictions for 2022 from top creative…
6 ways to set up your chief equity officer for success
An organization must show that its diversity, equity and inclusion commitments are authentic and intentional.
How the ad community can confront the mental-health crisis
The pandemic increased awareness of the mental health crisis. The Ad Council spoke with Facebook, McCann and the JED…
Reaching diverse communities with the facts on taking the COVID-19 vaccines
Various initiatives are at work to help certain vulnerable demographics accept taking a vaccine against COIVD-19. The critical battle of the war…