Gaming is the future of social good integrations
When the Ad Council wanted to reach teens and tweens with key mental health and racial justice messages during the COVID-19 pandemic, it tried a…
The loneliness epidemic and the power of connection
As COVID-19 forces people into continued isolation, the question of how lonely we are, and how connected we feel, is growing more urgent. A new Ad…
COVID-19, isolation and mental health: How we stay connected
With mental health issues rising in this pandemic, the Ad Council is teaming up with industry partners on two campaigns to keep people connected…
The best social-impact campaigns of 2019
As 2019 comes to a close, Ad Council President and CEO Lisa Sherman reviews the year’s best social-impact campaigns with advertising industry…
How brands are helping to get out the vote
Leaders from Patagonia, Democracy Works and the Ad Council’s strategic consultancy, Ad Council Edge, weigh in on the relationship between purpose-…
About
The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.
Smokey Bear: 75 years of a brand icon
The Ad Council’s Lisa Sherman sits down with FCB Global’s Susan Credle to pay tribute to the longest-running public service campaign in U.S.…
'Love Has No Labels' Debuts New Short Film
'Game of Thrones' director David Nutter and R/GA's Executive Creative Directors Eric Jannon and Chris Northam weigh in on the making of 'Rising…
Purpose of Purpose Series: interview with The Ad Council's Lisa Sherman and partners of the new She Can Stem campaign
Leaders from GE, Google IBM, Microsoft, Verizon and Universal McCann Worldwide weigh in on the importance of encouraging girls to pursue STEM.
