FreeWheel Council for Premium Video

The ad industry is facing complex changes, thanks to evolving data technology and legislation. The end of the third-party cookie, device IDs and…

Launched in the last decade, streaming video is growing quickly, with eMarketer projecting ad spending in the space to surpass $10 billion in 2021…

As incremental reach capabilities evolve, publishers can help advertisers achieve smarter budget allocations across screens.

In a world of fragmented screens and media, the universal ad ID will have the greatest impact on the industry. So why is everyone dragging their…

The TV ecosystem has entered a state of transition that requires an advanced set of data to optimize campaign reach.

The availability of smarter data from set-top boxes and smart TVs has shone a light on TV's efficacy in pushing the consumer through the purchase…

Brands need to figure out how to capture viewers in the most compelling advertising environment: premium video.

With the rise of the 6-second ad format, marketers have new creative tools to lure viewers. A new study from the FreeWheel Council shows how.

The most prominent executives from the TV industry discuss ways TV buying and selling can be improved.

The unification (or convergence) of video is upon us but measurement remains the No. 1 challenge for buyers to invest more in cross-platform…