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    PUBLISHING PARTNER:
    FreeWheel Council for Premium Video

    How the TV industry has evolved in the new age

    At the FreeWheel Council for Premium Video's first in-person meeting in nearly two years, TV industry…

    By Ad Age Studio 30

    Putting the consumer at the heart of your evolving data strategy

    The ad industry is facing complex changes, thanks to evolving data technology and legislation. The end of the third-party cookie, device IDs and…

    By Emmanuel Josserand

    The growth of streaming: What the industry needs to focus on now

    Launched in the last decade, streaming video is growing quickly, with eMarketer projecting ad spending in the space to surpass $10 billion in 2021…

    By James Rothwell

    What is incremental reach? Achieving next-gen reach and frequency

    As incremental reach capabilities evolve, publishers can help advertisers achieve smarter budget allocations across screens.

    By James Rothwell

    Top 5 ways the universal ad ID will save the industry

    In a world of fragmented screens and media, the universal ad ID will have the greatest impact on the industry. So why is everyone dragging their…

    By James Rothwell

    Thumbnail

    Bending the curve: TV + digital video

    The TV ecosystem has entered a state of transition that requires an advanced set of data to optimize campaign reach.

    By James Rothwell

    The FreeWheel Council for Premium Video (FWC) serves the interest of the premium video industry through leadership positions, research and advocacy. Founded initially in the U.S. in 2015, and expanded into Europe in 2017, FWC is an advocacy group comprised of 46 premium video providers globally, including programmers, pay TV/telco operators, and digital pure-plays. The FWC operates as an educational and organizing resource to assist marketers in reaching desired audiences in premium video environments, conducting research documenting the benefits of premium video, and championing the interests of member publishers and the market.

    Contributors
    Thumbnail
    The FreeWheel Council for Premium Video
    James Rothwell

    VP, Global Agency, Brand & Industry Relations, FreeWheel

    Emmanuel Josserand

    Sr. Director, Brand, Agency & Industry Relations, FreeWheel

    Thumbnail

    TV can now complete the attribution puzzle

    The availability of smarter data from set-top boxes and smart TVs has shone a light on TV's efficacy in pushing the consumer through the purchase…

    By James Rothwell

    Thumbnail

    The new living room: taking advantage of the big screen

    Brands need to figure out how to capture viewers in the most compelling advertising environment: premium video.

    By James Rothwell

    Thumbnail

    New research: the six-second ad experience

    With the rise of the 6-second ad format, marketers have new creative tools to lure viewers. A new study from the FreeWheel Council shows how.

    By James Rothwell

    Thumbnail

    The most powerful platform is ...TV

    The most prominent executives from the TV industry discuss ways TV buying and selling can be improved.

    By James Rothwell

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