How the TV industry has evolved in the new age
At the FreeWheel Council for Premium Video's first in-person meeting in nearly two years, TV industry…
Putting the consumer at the heart of your evolving data strategy
The ad industry is facing complex changes, thanks to evolving data technology and legislation. The end of the third-party cookie, device IDs and…
The growth of streaming: What the industry needs to focus on now
Launched in the last decade, streaming video is growing quickly, with eMarketer projecting ad spending in the space to surpass $10 billion in 2021…
What is incremental reach? Achieving next-gen reach and frequency
As incremental reach capabilities evolve, publishers can help advertisers achieve smarter budget allocations across screens.
Top 5 ways the universal ad ID will save the industry
In a world of fragmented screens and media, the universal ad ID will have the greatest impact on the industry. So why is everyone dragging their…
Bending the curve: TV + digital video
The TV ecosystem has entered a state of transition that requires an advanced set of data to optimize campaign reach.
The FreeWheel Council for Premium Video (FWC) serves the interest of the premium video industry through leadership positions, research and advocacy. Founded initially in the U.S. in 2015, and expanded into Europe in 2017, FWC is an advocacy group comprised of 46 premium video providers globally, including programmers, pay TV/telco operators, and digital pure-plays. The FWC operates as an educational and organizing resource to assist marketers in reaching desired audiences in premium video environments, conducting research documenting the benefits of premium video, and championing the interests of member publishers and the market.
TV can now complete the attribution puzzle
The new living room: taking advantage of the big screen
New research: the six-second ad experience
The most powerful platform is ...TV
The most prominent executives from the TV industry discuss ways TV buying and selling can be improved.