By Jessica Wohl and Max Sternlicht - 1 hour ago
The availability of smarter data from set-top boxes and smart TVs has shone a light on TV's efficacy in pushing the consumer through the purchase funnel.
Brands need to figure out how to capture viewers in the most compelling advertising environment: premium video.
With the rise of the 6-second ad format, marketers have new creative tools to lure viewers. A new study from the FreeWheel Council shows how.
The most prominent executives from the TV industry discuss ways TV buying and selling can be improved.
The unification (or convergence) of video is upon us but measurement remains the No. 1 challenge for buyers to invest more in cross-platform executions.
How can premium video differentiate itself from the less restrained world of digital? Here are 5 key takeaways for a better understanding.
An educational and organizing resource, The FreeWheel Council for Premium Video assists marketers to reach desired audiences by conducting research and documenting the benefits of premium video environments. It also champions the interests of member publishers, including A+E Networks, Comcast, Discovery Communications, Fox, NBCUniversal, Turner Broadcasting System and Univision Communications. Learn more at www.FreeWheel.tv/fwcouncil or follow us on Twitter: Twitter @fwcouncil.
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VP, Global Agency, Brand & Industry Relations, FreeWheel
FreeWheel Council for Premium Video study finds improving the digital video experience for consumers is a priority for buyers and sellers.
Digital technology is impacting the way people choose to consume media, which has far-reaching consequences
As more video content becomes available for consumers to watch on their own terms, premium video providers have invested heavily in improving user experience.
Premium video publishers deliver valuable audiences at scale, in a high-quality, safe, and transparent context.
