The FreeWheel Council

The TV ecosystem has entered a state of transition that requires an advanced set of data to optimize campaign reach.

The availability of smarter data from set-top boxes and smart TVs has shone a light on TV's efficacy in pushing the consumer through the purchase…

Brands need to figure out how to capture viewers in the most compelling advertising environment: premium video.

With the rise of the 6-second ad format, marketers have new creative tools to lure viewers. A new study from the FreeWheel Council shows how.

The most prominent executives from the TV industry discuss ways TV buying and selling can be improved.

The unification (or convergence) of video is upon us but measurement remains the No. 1 challenge for buyers to invest more in cross-platform…

How can premium video differentiate itself from the less restrained world of digital? Here are 5 takeaways to gain a better understanding of the ad…

FreeWheel Council for Premium Video research study finds improving the digital video experience for consumers is a priority for both buyers and…

Digital technology is impacting the way people choose to consume media, which has far-reaching consequences

As more video content becomes available for consumers to watch on their own terms, premium video providers have invested heavily in improving user…

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