Coors Light's 'Made from Mountains' spotlights artists' thirst for adventure
A new study by Turner Ignite and AI firm Realeyes shows how viewers of branded content are significantly more driven to purchase than viewers of traditional ads.
Marybeth Strobel, Turner Ignite’s Vice President of Ad Innovation, sits down with Ad Age President & Publisher Josh Golden to discuss how Turner brings value, relevancy and utility to their fans with the help of linear audience targeting. This custom video series is made possible by Turner.
Tom Boland, Turner Ignite’s Vice President of Social Strategy and Solutions, sits down with Ad Age President & Publisher Josh Golden to discuss how their in-house global social agency Launchpad delivers on targeting and engagement at scale.
Greg T. Gordon, Vice President and Creative Director of Turner Ignite Studios, sits down with Ad Age President & Publisher Josh Golden to talk about how Turner’s newest in-house studio is shaking up the branded content space. This custom video series is made possible by Turner Ignite.
For most of the past decade, the $70 billion TV ad industry has been on a quest to find solutions to the many challenges facing the business.
Turner Ignite is focused on reimagining advertising. Powered by unrivaled branded content services, data-rich ad targeting capabilities, first-of-its kind social optimization tools and global distribution, Turner Ignite empowers brands to build more meaningful connections with consumers and drive return on investment at scale. The business unit is backed by Turner’s wide-scale audience of diverse fans within its portfolio properties, including leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
SVP, Ad Innovation & Programmatic Solutions, Turner Ignite
CEO & Founder, Canvs
EVP, Property Marketing and Corporate Partnerships, Turner Sport
Senior VP of Research, Turner Emerging Consumers
Client Strategy Lead, Turner Ignite
VP-Turner Ignite Research
SVP of Social Strategy and Solutions, Turner Ignite
Co-CEO & Co-Founder of ListenFirst
EVP, Turner Ignite
Senior VP of Client Strategy & Development, Turner Ignite
Co-Founder, Chief Revenue Officer, TVision Insights
Chief Research Officer, Turner
Senior Director, Measurement Innovation Research, Turner Ignite
President, Turner Ad Sales
EVP of Client Strategy and Ad Innovation at Turner
Most people who aren't famous comedians need all the help they can get when it comes to buying a new car. So when Conan O'Brien's longtime assistant needed to replace her old clunker, the TBS late-night star saw the potential for comedy gold.
Dan Riess, Executive Vice President of Turner Ignite, sits down with Ad Age President & Publisher Josh Golden to discuss how brands are working with agencies to develop custom content that resonates.
Otto Bell, Chief Creative Officer of CNN’s Courageous, sits down with Ad Age President & Publisher Josh Golden to talk about the content studio’s push into live advertising and how it won them a Guinness World Record.
CNN Digital’s Senior Vice President & Chief Revenue Officer, sits down with Ad Age President & Publisher Josh Golden to talk about why short, “snackable” content isn’t the only content capturing your audience’s attention.
Livestreamed coverage proved the most-watched live VR experience ever--and a milestone in branded content.
Great branded content that reaches the right people can produce a powerful emotional response, which leads to engagement and results for marketers.
Attention is not merely seeing or viewing something. It is the act of focusing one's mind on what you are seeing, viewing, reading or hearing.
Brands are more successful when they embrace the culture of the environment in which they appear; this is especially so when it comes to partnering with sports.
We haven't effectively, and in a scalable way, incorporated attention into how we plan, sell, buy and evaluate the impact of video advertising.
The ad industry needs to move faster to embrace addressable ads and new metrics for evaluating campaigns.
Marketers can now access both broad reach and more precise messaging based on audience segments through Turner audience buying.
We still use age and sex demographics to determine the value of advertising. That's insane.
A call to redefine the relationship between consumers and marketing messages that has been predicated on interruption.
Branded content campaigns on social media are becoming a bona fide business for media companies.
With consumers having more ad-free viewing options, media companies and marketers need to figure out how to make advertising a welcomed part of the experience.
What if marketers and media partners worked together to identify where the right tactic to get in front of engaged consumers?
It's up to us to create the new media models to prove just how beneficial branded content is to driving brand relevance and business results.
How media companies and marketers can work together to make the consumer journey more rewarding -- particularly for brand loyalists.