Turner’s Marybeth Strobel on the ad experience that works

Turner’s Marybeth Strobel on the ad experience that works

Marybeth Strobel, Turner Ignite’s Vice President of Ad Innovation, sits down with Ad Age President & Publisher Josh Golden to discuss how Turner brings value, relevancy and utility to their fans with the help of linear audience targeting. This custom video series is made possible by Turner.

Turner Ignite is focused on reimagining advertising. Powered by unrivaled branded content services, data-rich ad targeting capabilities, first-of-its kind social optimization tools and global distribution, Turner Ignite empowers brands to build more meaningful connections with consumers and drive return on investment at scale. The business unit is backed by Turner’s wide-scale audience of diverse fans within its portfolio properties, including leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.

Contributors
Ad Age Studio 30
Adage Logo
Dan Aversano

SVP, Ad Innovation & Programmatic Solutions, Turner Ignite

Dan Aversano
Jared Feldman

CEO & Founder, Canvs

Jared Feldman
Will Funk

EVP, Property Marketing and Corporate Partnerships, Turner Sport

Will Funk
Jeff Grant

Senior VP of Research, Turner Emerging Consumers

Jeff Grant
Jeff Gregori

Client Strategy Lead, Turner Ignite

Jeff Gregori
Natasha Hritzuk

VP-Turner Ignite Research

Natasha Hritzuk
Frank Kavilanz

SVP of Social Strategy and Solutions, Turner Ignite

Frank Kavilanz
Jason Klein

Co-CEO & Co-Founder of ListenFirst

Jason Klein
Dan Riess

EVP, Turner Ignite

Dan Riess
James Russo

Senior VP of Client Strategy & Development, Turner Ignite

James Russo
Dan Schiffman

Co-Founder, Chief Revenue Officer, TVision Insights

Dan Schiffman
Howard Shimmel

Chief Research Officer, Turner

Howard Shimmel
Sunil Soman

Senior Director, Measurement Innovation Research, Turner Ignite

Adage Logo
Donna Speciale

President, Turner Ad Sales

Donna Speciale
Michael Strober

EVP of Client Strategy and Ad Innovation at Turner

Michael Strober