New study finds 3 steps for boosting your B2B marketing effectiveness
Before 2020, B2B marketers used in-person events as a crucial tool in reaching key decision-makers. But the COVID-19 pandemic changed that. A new…
How to turn your brand into a big winner in the 2021 awards season
With just about every big TV event upended in 2020, marketers are looking for new ways to engage viewers. Just as sports fans turned to online…
Chase, Verizon, Airbnb, Uber lead Twitter's top 10 most creative brands of 2020
When 2020 effectively trashed most brands’ marketing plans, they had to pivot quickly to adjust their campaigns to meet the year’s unprecedented…
How auto brands are pivoting to virtual launches during the pandemic
As pandemic-weary consumers look for ways to travel, many are reconsidering the road trip—and that’s fueling a surge of online excitement for the…
How brands can reach real moms, not mom influencers
Moms face a lot of unrealistic expectations. So when they go online for help, they’re seeking a social media platform where it’s safe to be…
New Twitter research shows how conversations lead to brand success
What people watch, buy, and consume is a huge part of the conversation on Twitter, presenting an opportunity for brands to connect with those who…
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.
Kraft’s 4-step strategy to make Mac & Cheese a breakfast staple
With lockdown making life stressful for parents and kids, more people are going online to talk about parenting. Joining the conversation, Kraft…
How brands are using sports Twitter to connect with NFL, NBA and MLB fans
As sports leagues resume play after the COVID lockdown, a new, more diverse group of fans is emerging. What do they want? Real-time action—and…
How Burger King used cow farts to take over Twitter
Burger King wanted to let consumers know that it has launched an initiative to change its cows’ diet to reduce methane emissions, a leading cause…