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    PUBLISHING PARTNER:
    Twitter

    Chase, Verizon, Airbnb, Uber lead Twitter's top 10 most creative brands of 2020

    When 2020 effectively trashed most brands’ marketing plans, they had to pivot quickly to adjust their campaigns to meet the year’s unprecedented…

    By Liz Lenahan, E.J. Samson

    How auto brands are pivoting to virtual launches during the pandemic

    As pandemic-weary consumers look for ways to travel, many are reconsidering the road trip—and that’s fueling a surge of online excitement for the…

    By Guy Schueller

    How brands can reach real moms, not mom influencers

    Moms face a lot of unrealistic expectations. So when they go online for help, they’re seeking a social media platform where it’s safe to be…

    By Daniel Charness, Kelsey Capobianco

    New Twitter research shows how conversations lead to brand success

    What people watch, buy, and consume is a huge part of the conversation on Twitter, presenting an opportunity for brands to connect with those who…

    By Kara Louis, Maeve Ricaurte, Jeff Zifrony, Nathaniel Greywoode

    Kraft’s 4-step strategy to make Mac & Cheese a breakfast staple

    With lockdown making life stressful for parents and kids, more people are going online to talk about parenting. Joining the conversation, Kraft…

    By Daniel Charness

    Keeping it real with parents in 2020: How brands can be better partners to parents

    By Ad Age Studio 30

    Thumbnail

    Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

    Contributors
    Thumbnail
    Mitali Hobbs

    Business Marketing & Strategy Lead, Twitter

    Thumbnail
    Elizabeth Mansfield

    Senior Marketing Manager, Twitter

    Maeve Ricaurte

    Senior Researcher, Twitter

    E.J. Samson

    Lead Content Strategy Manager, Twitter

    Cartier Stennis

    Director of U.S. market research, Twitter

    Doug Brodman

    Director of U.S, Twitter

    Sammy Ahmed

    Global Marketing Manager, Twitter

    TJ Adeshola

    Head of U.S. Sports Partnerships, Twitter

    Dina Peck
    Hilary Pollack
    Daniel Charness

    Vertical Marketing Lead, Twitter

    Kara Louis

    Research Manager, Twitter

    Jeff Zifrony

    Senior Researcher, Twitter

    Nathaniel Greywoode

    Senior Research Manager, Twitter

    Kelsey Capobianco

    US ad research analyst, Twitter

    Guy Schueller

    Industry Director for Automobile, Twitter

    Liz Lenahan

    Marketing Lead, Twitter

    Jeff Melei

    Industry Director, Financial Services, Twitter

    How brands are using sports Twitter to connect with NFL, NBA and MLB fans

    As sports leagues resume play after the COVID lockdown, a new, more diverse group of fans is emerging. What do they want? Real-time action—and…

    By Hilary Pollack, Dina Peck

    How Burger King used cow farts to take over Twitter

    Burger King wanted to let consumers know that it has launched an initiative to change its cows’ diet to reduce methane emissions, a leading cause…

    By E.J. Samson

    What brands need to do now to keep up with new consumer habits

    As more viewers find new ways to connect with brands and each other through culturally relevant content on social media—whether it's the Michael…

    By Doug Brodman

    How brands can stay in the game with football and basketball Twitter

    With the NBA and MLB finally returning, live sports—and sports ads—are back, but without the live crowds, due to social distancing precautions.…

    By TJ Adeshola

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