Chase, Verizon, Airbnb, Uber lead Twitter's top 10 most creative brands of 2020
When 2020 effectively trashed most brands’ marketing plans, they had to pivot quickly to adjust their campaigns to meet the year’s unprecedented…
How auto brands are pivoting to virtual launches during the pandemic
As pandemic-weary consumers look for ways to travel, many are reconsidering the road trip—and that’s fueling a surge of online excitement for the…
How brands can reach real moms, not mom influencers
Moms face a lot of unrealistic expectations. So when they go online for help, they’re seeking a social media platform where it’s safe to be…
New Twitter research shows how conversations lead to brand success
What people watch, buy, and consume is a huge part of the conversation on Twitter, presenting an opportunity for brands to connect with those who…
Kraft’s 4-step strategy to make Mac & Cheese a breakfast staple
With lockdown making life stressful for parents and kids, more people are going online to talk about parenting. Joining the conversation, Kraft…
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.
How brands are using sports Twitter to connect with NFL, NBA and MLB fans
As sports leagues resume play after the COVID lockdown, a new, more diverse group of fans is emerging. What do they want? Real-time action—and…
How Burger King used cow farts to take over Twitter
Burger King wanted to let consumers know that it has launched an initiative to change its cows’ diet to reduce methane emissions, a leading cause…
What brands need to do now to keep up with new consumer habits
As more viewers find new ways to connect with brands and each other through culturally relevant content on social media—whether it's the Michael…
How brands can stay in the game with football and basketball Twitter
With the NBA and MLB finally returning, live sports—and sports ads—are back, but without the live crowds, due to social distancing precautions.…
