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    PUBLISHING PARTNER:
    Twitter

    Talk sells: the power of conversation in social shopping

    The power of social shopping shows how conversation plays a key role, and why Twitter is carving out a unique space in this next big wave of…

    By Kym Lino, Mike Yagi

    Four friends laughing at a restaurant at something on a smartphone

    Consumers care when dining brands participate in the cultural conversation

    A new Twitter and Sparkler survey shows how weighing in on the cultural conversation raises fast food brands' reputation across generations and…

    By Adam Carpenter

    TWITTER PP 97

    New study reveals how brand conversations influence consumer spending

    In the new Publicis-Twitter study, 92% of people surveyed actively seek out comments about brands, products or services on social media.

    By Taylor Evans, Mike Yagi

    Trends in global streaming and how Twitter drives tune-in

    New Twitter research details how three key guidelines on content and conversation enhance streaming experiences and connect shows—and brands—with…

    By Ged Tarpey

    Why Twitter Amplify is becoming the first stop for fans

    Consumers are spending more time on Twitter to catch highlights from TV, creating an incremental opportunity for video ads and deeper brand…

    By Doug Brodman

    Twitter crowns the best brands from the Big Game

    Twitter crowns the winners in multiple categories for standout ads during the Big Game, from the night’s MVP to brands owning real-time…

    By Meg Gumersell , Zach Woelfel, Makenna Bigelow

    Thumbnail

    Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download the Twitter app at twitter.com/download.

    Contributors
    Kym Lino

    Lead Product Marketer, Twitter

    Dylan Parks
    Dylan Parks

    Director, Tech & Telco, Twitter

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    Director of the US, Dining Vertical

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    Mike Yagi
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    Mitali Hobbs

    Business Marketing & Strategy Lead, Twitter

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    Senior Researcher, Twitter

    E.J. Samson

    Lead Content Strategy Manager, Twitter

    Cartier Stennis

    Director of U.S. market research, Twitter

    Doug Brodman

    Director of U.S, Twitter

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    Global Marketing Manager, Twitter

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    Head of U.S. Sports Partnerships, Twitter

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    Vertical Marketing Lead, Twitter

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    Research Manager, Twitter

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    Senior Research Manager, Twitter

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    US ad research analyst, Twitter

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    Industry Director for Automobile, Twitter

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    Marketing Lead, Twitter

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    Industry Director, Financial Services, Twitter

    Stacy Minero
    Caitlin Rush

    Head of global brand safety strategy, Twitter

    Christian Eberhardt

    Technology client solutions team lead, Twitter

    Sarah Personette

    Chief Customer Officer, Twitter

    How Twitter is advancing the conversation on social media

    Twitter is reimagining the public conversation with several new tools, both for regular Twitter users as well as businesses.

    By Sarah Personette

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    Numerous studies reveal that Gen Z drives the most popular conversations on Twitter, and are intent on following their favorite brands on that…

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