How BMW drove mass awareness for its new X2 vehicle by launching on Twitter
For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and…
How to make your brand worth talking about
Brands that rise above the media noise have three things in common. Here’s how to get your stories heard in a mobile-centric world.
Five successful strategies for launching something new
Launches are extremely important to success, according to a new study. Here are five steps to help brands get it right.
New study shows culturally relevant brands are more relevant to consumers
Twitter’s new study, …
Gaming on Twitter is a whole new playing field for marketers
Twitter is opening the doors for brands looking to engage with the most influential gamers and gaming fans in the world…
Why every brand should connect with obsessed music fans
Music stans aren’t just obsessive about their favorite artists. Their influence makes them to the perfect audience for marketers to engage in…
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.
How #womeninsports are changing the game for marketers
The passion of people on Twitter who support women in sports translates into marketing power. Two-thirds influence purchases of friends and family…
How a Baby Dragon and Clever Hashtag Ignited Sales of Heat Wave, a New Doritos U.K. Line
Digital strategy amplified a TV campaign using the #BabyDragon hashtag and Twitter responses to interact with brands and celebrities.
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
To connect with consumers when they're getting ready to kick back, ABI turned to Twitter to become part of the everyday conversation around these…
