Talk sells: the power of conversation in social shopping
The power of social shopping shows how conversation plays a key role, and why Twitter is carving out a unique space in this next big wave of…
Consumers care when dining brands participate in the cultural conversation
A new Twitter and Sparkler survey shows how weighing in on the cultural conversation raises fast food brands' reputation across generations and…
New study reveals how brand conversations influence consumer spending
In the new Publicis-Twitter study, 92% of people surveyed actively seek out comments about brands, products or services on social media.
Trends in global streaming and how Twitter drives tune-in
New Twitter research details how three key guidelines on content and conversation enhance streaming experiences and connect shows—and brands—with…
Why Twitter Amplify is becoming the first stop for fans
Consumers are spending more time on Twitter to catch highlights from TV, creating an incremental opportunity for video ads and deeper brand…
Twitter crowns the best brands from the Big Game
Twitter crowns the winners in multiple categories for standout ads during the Big Game, from the night’s MVP to brands owning real-time…
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download the Twitter app at twitter.com/download.
How Twitter is advancing the conversation on social media
Twitter is reimagining the public conversation with several new tools, both for regular Twitter users as well as businesses.
Top 4 ways brands can engage Gen Z on Twitter
Numerous studies reveal that Gen Z drives the most popular conversations on Twitter, and are intent on following their favorite brands on that…
New study reveals 3 ‘new normal’ lessons for B2B marketers
A Bain-Twitter study shows how B2B marketers have bounced back, and brands like Microsoft, are leading the charge.
How brands can navigate sensitive events on social media
Twitter's guide for navigating sensitive events helps advertisers negotiate the often-tricky terrain of breaking news and avoid brand safety…