How brands can connect with new fans as sports teams resume play
As sports leagues resume play after the COVID lockdown, a new, more diverse group of fans is emerging. What do they want? Real-time action—and…
How Burger King used cow farts to take over Twitter
Burger King wanted to let consumers know that it has launched an initiative to change its cows’ diet to reduce methane emissions, a leading cause…
What brands need to do now to keep up with new consumer habits
As more viewers find new ways to connect with brands and each other through culturally relevant content on social media—whether it's the Michael…
How brands can stay in the game with football and basketball Twitter
With the NBA and MLB finally returning, live sports—and sports ads—are back, but without the live crowds, due to social distancing precautions.…
Seven strategies from brands leading the conversation
Times are uncertain, but brands can still choose to stand out by following seven strategies demonstrated by those leading the conversation on…
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.
Should brands communicate during a crisis?
As COVID-19 changes consumer behavior, marketers might hesitate before using social media. Twitter mined its data for lessons brands need to know…
Verizon Helps Small Business Through Twitter Entertainment Series
As COVID-19 keeps people apart, Verizon works with Twitter on a virtual entertainment series with top stars to rally support for small businesses…
How BMW drove mass awareness for its new X2 vehicle by launching on Twitter
For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and…
