CTV advertising: Communicating how, when and where it matters
The data from CTV campaigns can optimize an omnichannel strategy by tying viewership to real-world behavioral data and informing (and reinforming…
4 ways to make marketing more effective in a cautious world
A new report by Valassis signals a shift to a cautious optimism about life, and a re-evaluation of the brands people trust.
In the age of consumer privacy, relevance is king
Privacy-compliance regulations have changed how brands can use consumer data. Here are four ways marketers can target consumers while respecting…
A marketing movement: Direct mail is on a hot streak
Direct mail has seen a boost during the pandemic, reaching homes consistently across demographics in a creative, cost-efficient way.
Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Household Connect™, Valassis Consumer Graph and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.
