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    PUBLISHING PARTNER:
    Vericast

    CTV advertising: Communicating how, when and where it matters

    The data from CTV campaigns can optimize an omnichannel strategy by tying viewership to real-world behavioral data and informing (and reinforming…

    By Matthew Tilley

    4 ways to make marketing more effective in a cautious world

    A new report by Valassis signals a shift to a cautious optimism about life, and a re-evaluation of the brands people trust.

    By Matthew Tilley

    In the age of consumer privacy, relevance is king

    Privacy-compliance regulations have changed how brands can use consumer data. Here are four ways marketers can target consumers while respecting…

    By Kelly Kimura

    A marketing movement: Direct mail is on a hot streak

    Direct mail has seen a boost during the pandemic, reaching homes consistently across demographics in a creative, cost-efficient way.

    By Julie Poast

    Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Household Connect™, Valassis Consumer Graph and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

    Contributors
    Thumbnail
    Michelle Engle

    senior vice president, product, Valassis Digital

    Julie Poast

    Product Marketing Director, Vericast

    Matthew Tilley

    Senior Director of Content Marketing, Valassis, a Vericast Business

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