‘Rick and Morty’ are stuck in PlayStation’s ‘Death Stranding’ universe in new ad
On November 8, gamers will enter the world of “Death Stranding,” the newest release from creator-director Hideo Kojima (“Metal Gear”). The…
Why access to the right insights means attribution is finally getting real
Attribution is not a new concept. WarnerMedia Ad Sales SVP tells how the efficacy of the new attribution models depends on the right kind of…
GE’s ‘Partnering for Power in Pakistan’ shows the human impact of global partnerships
Like many countries experiencing rapid growth, Pakistan is dealing with a severe energy shortage.
In “Partnering for Power in Pakistan”—…
Rethinking TV attribution: The full-funnel approach
The advent of data-driven practices has brought the sensibilities of digital to TV advertising. But let’s not lose sight of the true value of the…
It's time to shift automotive media strategies to a higher gear
The new marketing plan for cars necessitates large-scale partnerships that can adapt to consumer needs and behaviors over the long term.
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WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, truTV and others.
WarnerMedia is part of AT&T Inc. (NYSE:T).
Coors Light’s ‘Made from Mountains’ spotlights artists’ thirst for adventure
It’s hard to not immediately envision majestic mountaintops when hearing the name “Coors Light.” The Golden, Colorado, brewing company’s Rockies…
New study reveals the emotional impact of branded content increases ROI
A new study by Turner Ignite and AI firm Realeyes shows how viewers of branded content are significantly more driven to purchase than viewers of…
Turner’s Marybeth Strobel on the ad experience that works
Marybeth Strobel, Turner Ignite’s Vice President of Ad Innovation, sits down with Ad Age President & Publisher Josh Golden to discuss how…
Turner Ignite’s Tom Boland on targeting at scale with Launchpad
Tom Boland, Turner Ignite’s Vice President of Social Strategy and Solutions, sits down with Ad Age President & Publisher Josh Golden to…
