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    PUBLISHING PARTNER:
    WarnerMedia

    It’s time for advertising measurement to measure up

    With the future of measurement up in the air, now is the time for the TV industry to transform not only how it determines ad…

    By Andrea Zapata

    How marketers are reimagining the consumer journey in a post-COVID world

    After an unprecedented year that disrupted all business categories, brands are reimagining the ways they engage consumers at every point in the…

    Cartoon Network’s 'Drawn To' series celebrates Black History Month

    Children start learning to read at an early age, but not everyone maintains the habit throughout their lifetime. Sidney Keys III is a 15-year-old…

    Reaching consumers during pandemic-driven life transitions

    The COVID-19 pandemic and subsequent economic and societal fallout have upended people’s traditional life stages. A new study defines consumers’…

    By Beth Rockwood

    Live TV drives more moments that matter—to viewers and advertisers

    From pandemic, to politics, to sports, to weather catastrophes, live TV moments of all kinds keep coming in 2020. These “can’t miss” moments are…

    Wendy’s teams up with Adult Swim’s ‘Rick and Morty’

    Who would’ve thought that after years of multiverse-hopping, an appearance in a Wendy’s commercial could instill surprise in the protagonists of…

    WarnerMedia is a leading media, advertising and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, truTV and others. WarnerMedia is part of AT&T Inc. (NYSE:T). 

    Contributors
    Dan Aversano

    Senior Vice President of Ad Innovation & Programmatic Solutions, Ignite, WarnerMedia Ad Sales

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    Jared Feldman

    CEO & Founder, Canvs

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    Will Funk

    EVP, Property Marketing & Corporate Partnerships, Turner Sport

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    Jeff Grant

    Senior VP of Research, Turner Emerging Consumers

    Thumbnail
    Jeff Gregori

    Client Strategy Lead, Turner Ignite

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    Natasha Hritzuk

    VP-Turner Ignite Research

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    Frank Kavilanz

    SVP of Social Strategy and Solutions, Turner Ignite

    Thumbnail
    Jason Klein

    Co-CEO & Co-Founder of ListenFirst

    Thumbnail
    Dan Riess

    EVP, Turner Ignite

    Thumbnail
    James Russo

    SVP, Client Strategy & Development, WarnerMedia

    Thumbnail
    Dan Schiffman

    Co-Founder, Chief Revenue Officer, TVision Insights

    Thumbnail
    Howard Shimmel

    Chief Research Officer, Turner

    Sunil Soman

    Senior Director, Measurement Innovation Research, Turner Ignite

    Thumbnail
    Donna Speciale

    President, Turner Ad Sales

    Michael Strober

    EVP of Client Strategy and Ad Innovation at Turner

    Beth Rockwood

    Senior VP, Ad Sales Research, WarnerMedia

    Andrea Zapata

    Head of Research, Data and Insights, WarnerMedia Ad Sales

    How storytelling keeps Turner Sports connected with fans

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    By Ad Age Studio 30

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    Why direct-to-consumer brands are spending more on TV advertising

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