New video follows 13-year-old CEO’s journey to build fashion brand
Thirteen-year-old entrepreneur Trey Brown is already the CEO of his own clothing business, but rest assured he also values the importance of…
Why direct-to-consumer brands are spending more on TV advertising
WarnerMedia's SVP of direct marketing discusses how TV offers direct-to-consumer brands cost-efficient strategies in tune with the brands' unique…
‘Rick and Morty’ are stuck in PlayStation’s ‘Death Stranding’ universe in new ad
On November 8, gamers will enter the world of “Death Stranding,” the newest release from creator-director Hideo Kojima (“Metal Gear”). The…
Why access to the right insights means attribution is finally getting real
Attribution is not a new concept. WarnerMedia Ad Sales SVP tells how the efficacy of the new attribution models depends on the right kind of…
GE’s ‘Partnering for Power in Pakistan’ shows the human impact of global partnerships
Like many countries experiencing rapid growth, Pakistan is dealing with a severe energy shortage.
In “Partnering for Power in Pakistan”—…
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WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
Rethinking TV attribution: The full-funnel approach
The advent of data-driven practices has brought the sensibilities of digital to TV advertising. But let’s not lose sight of the true value of the…
It's time to shift automotive media strategies to a higher gear
The new marketing plan for cars necessitates large-scale partnerships that can adapt to consumer needs and behaviors over the long term.
Coors Light’s ‘Made from Mountains’ spotlights artists’ thirst for adventure
It’s hard to not immediately envision majestic mountaintops when hearing the name “Coors Light.” The Golden, Colorado, brewing company’s Rockies…
New study reveals the emotional impact of branded content increases ROI
A new study by Turner Ignite and AI firm Realeyes shows how viewers of branded content are significantly more driven to purchase than viewers of…
