Live TV drives more moments that matter—to viewers and advertisers
From pandemic, to politics, to sports, to weather catastrophes, live TV moments of all kinds keep coming in 2020. These “can’t miss” moments are…
Wendy’s teams up with Adult Swim’s ‘Rick and Morty’
Who would’ve thought that after years of multiverse-hopping, an appearance in a Wendy’s commercial could instill surprise in the protagonists of…
How storytelling keeps Turner Sports connected with fans
COVID-19 has put most live sports on hold, but the increasing popularity of Turner Sports' Bleacher Report and ELEAGUE prove that engaging…
New video follows 13-year-old CEO’s journey to build fashion brand
Thirteen-year-old entrepreneur Trey Brown is already the CEO of his own clothing business, but rest assured he also values the importance of…
Why direct-to-consumer brands are spending more on TV advertising
WarnerMedia's SVP of direct marketing discusses how TV offers direct-to-consumer brands cost-efficient strategies in tune with the brands' unique…
‘Rick and Morty’ are stuck in PlayStation’s ‘Death Stranding’ universe in new ad
On November 8, gamers will enter the world of “Death Stranding,” the newest release from creator-director Hideo Kojima (“Metal Gear”). The…
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Why access to the right insights means attribution is finally getting real
Attribution is not a new concept. WarnerMedia Ad Sales SVP tells how the efficacy of the new attribution models depends on the right kind of…
GE’s ‘Partnering for Power in Pakistan’ shows the human impact of global partnerships
Like many countries experiencing rapid growth, Pakistan is dealing with a severe energy shortage.
In “Partnering for Power in Pakistan”—…
Rethinking TV attribution: The full-funnel approach
The advent of data-driven practices has brought the sensibilities of digital to TV advertising. But let’s not lose sight of the true value of the…
