It’s time for advertising measurement to measure up
With the future of measurement up in the air, now is the time for the TV industry to transform not only how it determines ad…
How marketers are reimagining the consumer journey in a post-COVID world
After an unprecedented year that disrupted all business categories, brands are reimagining the ways they engage consumers at every point in the…
Cartoon Network’s 'Drawn To' series celebrates Black History Month
Children start learning to read at an early age, but not everyone maintains the habit throughout their lifetime. Sidney Keys III is a 15-year-old…
Reaching consumers during pandemic-driven life transitions
The COVID-19 pandemic and subsequent economic and societal fallout have upended people’s traditional life stages. A new study defines consumers’…
Live TV drives more moments that matter—to viewers and advertisers
From pandemic, to politics, to sports, to weather catastrophes, live TV moments of all kinds keep coming in 2020. These “can’t miss” moments are…
Wendy’s teams up with Adult Swim’s ‘Rick and Morty’
Who would’ve thought that after years of multiverse-hopping, an appearance in a Wendy’s commercial could instill surprise in the protagonists of…
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How storytelling keeps Turner Sports connected with fans
COVID-19 has put most live sports on hold, but the increasing popularity of Turner Sports' Bleacher Report and ELEAGUE prove that engaging…
New video follows 13-year-old CEO’s journey to build fashion brand
Thirteen-year-old entrepreneur Trey Brown is already the CEO of his own clothing business, but rest assured he also values the importance of…
Why direct-to-consumer brands are spending more on TV advertising
WarnerMedia's SVP of direct marketing discusses how TV offers direct-to-consumer brands cost-efficient strategies in tune with the brands' unique…
‘Rick and Morty’ are stuck in PlayStation’s ‘Death Stranding’ universe in new ad
On November 8, gamers will enter the world of “Death Stranding,” the newest release from creator-director Hideo Kojima (“Metal Gear”). The…