Rethinking TV attribution: The full-funnel approach
The advent of data-driven practices has brought the sensibilities of digital to TV advertising. But let’s not lose sight of the true value of the…
It's time to shift automotive media strategies to a higher gear
The new marketing plan for cars necessitates large-scale partnerships that can adapt to consumer needs and behaviors over the long term.
Coors Light’s ‘Made from Mountains’ spotlights artists’ thirst for adventure
It’s hard to not immediately envision majestic mountaintops when hearing the name “Coors Light.” The Golden, Colorado, brewing company’s Rockies…
New study reveals the emotional impact of branded content increases ROI
A new study by Turner Ignite and AI firm Realeyes shows how viewers of branded content are significantly more driven to purchase than viewers of…
Turner’s Marybeth Strobel on the ad experience that works
Marybeth Strobel, Turner Ignite’s Vice President of Ad Innovation, sits down with Ad Age President & Publisher Josh Golden to discuss how…
Turner Ignite’s Tom Boland on targeting at scale with Launchpad
Tom Boland, Turner Ignite’s Vice President of Social Strategy and Solutions, sits down with Ad Age President & Publisher Josh Golden to…
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Greg T. Gordon on Turner’s newest branded content arm, Turner Ignite Studios
Greg T. Gordon, Vice President and Creative Director of Turner Ignite Studios, sits down with Ad Age President & Publisher Josh Golden to talk…
Why entertainment is still an untapped frontier for branded content
For most of the past decade, the $70 billion TV ad industry has been on a quest to find solutions to the many challenges facing the business.
Thanks to Autotrader, Conan helps his assistant buy a new car
Most people who aren't famous comedians need all the help they can get when it comes to buying a new car. So when Conan O'Brien's longtime…
Turner Ignite’s Dan Riess on creating custom content that actually resonates
“We’re having agencies think about custom content as a creative where we have to breakthrough and emotionally connect.” Dan Riess, Executive Vice…
