2006: Super Bowl XL

Back to the Ad Age Super Bowl Archive
Burger King returns, dinosaurs deliver in a special-effects tour de force for FedEx, ESPN pitches a phone service and the Steelers romp on ABC. Thirty seconds of commercial time averages a cool $2.5 million.

Bud Light - On the Roof
00:30

Budweiser - The Wave
00:30



Budweiser - Super Fan
00:30


Aleve - Leonard Nimoy
00:30

Emerald Nuts - Druid
00:30

Ford - Easy Being Green
00:30


Honda - Mud Flap
00:30

MasterCard - MacGyver
00:30




Diet Pepsi - Stunt Can
00:30

Sierra Mist - Wand
00:30


Westin - Breathe
00:15

Toyota - Tide
00:30

Toyota - Hybrid
00:30

Dove - Little Girls
00:45

Taco Bell - Lunchwrap
00:30

Ameriquest - Doctor
00:30


Beer Institute - Slainte
00:30




FedEx - Stick
00:45

Motorola - Pebl
00:30

Nationwide - Gondola
00:30


Sprint Nextel - Couch
00:30

GoDaddy - Strap
00:30

PS - Best Defense
00:30

Hummer - Monsters
1:00