2008: Super Bowl XLII

Back to the Ad Age Super Bowl Archive
E-Trade's talking baby makes his Super Bowl debut, FedEx's pigeons land and Tide's talking stain steals the show on Fox as the Giants' "helmet catch" spoils the Patriots' perfect season. A :30 leaps in cost to $2.7 million from under $2.4 million.


Bud Light - Endorsement
00:30


Bud Light - Breathe Fire
00:30


Bud Light - The Wheel
00:30



Bridgestone - The Scream
00:30

Coca-Cola - Jinx
00:60





Garmin - Napoleon
00:30

GMC Yukon
1:00

GoDaddy - Spot On
00:30


Hyundai - Big Twist
00:30

Hyundai - Tomorrow
00:30

Planters - Perfume
00:30



Doritos - Mousetrap
00:30

Doritos - Kina
1:00

Gatorade - G2
00:30

Diet Pepsi Max - Nod
1:00



Toyota - Badgers
00:30

Toyota - Trike Race
00:30



Victoria's Secret
00:30

Audi - Horse Head
1:00

ONDCP - Drug Dealer
00:30


Cars.com - Stone Circle
00:30

Cars.com - Witch Doctor
00:30



Dell - Slap
00:30

FedEx - Carrier Pigeons
00:45

SalesGenie.com - Pandas
00:30


T-Mobile - MyFaves
00:60