2015: Super Bowl XLIX

Back to the Ad Age Super Bowl Archive
Heartfelt ads produce a "Dad Bowl," or even a "Somber Bowl" to some, on NBC as the Patriots beat the Seahawks in Arizona. The average cost of a half-minute of Super Bowl ad time climbs to $4.4 million as mass-reach TV erodes elsewhere.



Snickers - Very Brady
00:30

Always - Like a Girl
1:00

T-Mobile - KimsDataStash
00:30

Lexus - RC Illusion
00:30



Skittles - Settle It
00:30

Budweiser - Lost Dog
1:00



Discover - Surprise
00:30

Fiat - Blue Pill
00:30

Doritos - Middle Seat
00:30

GoDaddy - Working
00:30


Nationwide - Boy
00:45

Nationwide - Invisible
00:45

Nissan - With Dad
1:30

No More - Listen
00:30


Skechers - The Hall
00:15


Toyota - My Bold Dad
1:00

Lexus - Make Some Noise
00:30

Microsoft - Braylon
1:00

Dove Men - Real Strength
00:30



Dodge - Wisdom
1:00




Sprint - Apology
00:30

T-Mobile - One-Upped
00:30


Jublia - Tackle It
00:30



Doritos - When Pigs Fly
00:30




Wix.com - It's That Easy
00:30
