2017: Super Bowl LI

Back to the Ad Age Super Bowl Archive
The first Super Bowl of the Trump presidency turns political, of course. The game also goes into overtime for the first time. Fox averages 111.3 million viewers, making it the fourth-watched Super Bowl, and $5 million per 30-second spot.




Audi - Daughter
1:00


Busch - Buschhhhh
00:30

Michelob Ultra - Our Bar
00:30

Bai Brands - Gentlemen
00:30

Coca-Cola - Love Story
00:30

Sprite - Tacos
00:30



Alfa Romeo - Mozzafiato
00:30

Ford - Go Further
1:30


GoDaddy - Good Morning
00:30

Google - Coming Home
1:00

H&R Block - Future
1:00


Honda - Yearbooks
1:00


Kia - Hero's Journey
1:00


Lexus - Man & Machine
00:30

Skittles - Romance
00:30

Snickers - Old West
00:30

Michelin - I Need You
00:30






Intel - Brady Every Day
00:30


WeatherTech - Tech Team
00:30

Wendy's - Cold Storage
00:30


Sprint - Car
00:30






Tide - Restain
00:15



T-Mobile - #Punished
00:30








Airbnb - We Accept
00:30


Amazon - Finger Lick
00:10

Amazon - Buster
00:10

Amazon - My Girl
00:10

SoFi - Together
00:30

Proactiv - Towel Drop
00:30


AMC - The Walking Dead
00:15