Ad Age Custom Content: In the Hot Seat Breadcrumb Ad Age Video Ad Age Custom Content: In the Hot Seat Facebook’s Beau Avril on what to expect from the $30 billion shift from traditional TV advertising to OTT OpenWeb’s Nadav Shoval on bringing civil discourse back to publishers Vevo’s Rob Christensen and XUMO's Bill Condon on leaning into linear to bring music TV back to the living room AdColony’s Matt Barash on the best practices for navigating in-app advertising to achieve addressability at scale Tune in to a special episode of 'In the Hot Seat' as we recap Ad Age TV Pivot with Facebook's Erik Geisler ViacomCBS's David Lawenda on the network's recording-breaking consumption rates and what to expect for the rest of 2020 Roku's Alison Levin on the consumption trends driving the 80% increase in streaming from COVID-19 AdColony’s Jude O’Connor on the importance of reaching the mobile gaming community now How Quad removes the complexity from agency relationships to drive results for clients Salesforce’s Shannon Duffy on prioritizing trust in customer relationships Salesforce's Jon Suarez-Davis and Merkle's Craig Dempster on the evolution of the CMO Salesforce's John Carney and WarnerMedia's Jesse Redniss on using data to inform the next phase of entertainment WarnerMedia’s Joe Hogan on the evolution of modern media companies WarnerMedia's Amit Chaturvedi on integrating with Xandr and what advertisers can expect in 2020 WarnerMedia's Katrina Cukaj on the power of cultural moments for brands Volkswagen CMO Jochen Sengpiehl on leading the biggest transformation in the history of the automotive industry Oracle NetSuite’s Kendall Fisher on building platforms to help entrepreneurs tell their story EY Americas CMO Toni Clayton-Hine on going beyond tax and audit to build long-term brand success Perpetua’s Adam Epstein on using AI to help brands win on Amazon Discovery’s Karen Grinthal on the new innovation she dubs the “Peloton of food” Captivate’s Marc Kidd on being out-of-home and making those awkward elevator rides more bearable How music video platform Vevo uses OTT and connected TV to amplify its reach Salesforce CMO Stephanie Buscemi on the importance of ‘walking the walk’ when it comes to building trust How the Pittsburgh Cultural Trust leveraged consumer data to debunk a $24 million myth Adobe’s AJ Shin on using machine learning models to maximize client revenue How global human rights agency USA for UNHCR is using data to provide better care for refugees PPAI’s Brittany David on today’s hottest promotional products and the brand she’ll always associate with the World Series PPAI’s Paul Bellantone on the power of physical advertising, meeting people where they are and the US-China trade war True[X]’s Pooja Midha on making TV advertising better in a world where time and attention are scarce Neustar, Inc.’s Alex LePage on hyper-competition, driving fluency in data and analytics and taking risks Deloitte Digital’s Mark Singer and MedMen’s David Dancer on the underpinnings of creativity, old school marketing and their hotel arrival routine Salesforce’s Stan Sugarman on driving business values, breaking down silos and hiring for attitude Salesforce’s Jon Suarez-Davis and Isobar’s Jean Lin on the evolution of Cannes Lions, the new CX and binge-worthy TV Salesforce’s Cristina Jones and Deloitte Digital’s Alicia Hatch on the importance of inclusive marketing and the best phone call they got to make WarnerMedia’s Mary Sculley on the power of brand purpose, the $30 trillion sustainability industry and what her parents think of her profession Edelman’s Judy John on the inspiration behind ‘Like a Girl,’ creating earned media the 2019 Edelman Trust Barometer Bleacher Report’s Howard Mittman on driving engagement, widening the aperture of sports culture and partnering with Travis Scott WarnerMedia’s Jenn Cohen on being digital first, nurturing talent and the mentor that changed her career Vevo’s Kevin McGurn on being the arbiters of the professional music video Xaxis’s Sara Robertson on working with AI, blended metrics and getting inspired at Cannes Lions 8:49 Xaxis’s Nicolas Bidon on the power of outcome-driven media, walled gardens and Cannes Lions traditions Cadent's Nick Troiano on addressable TV, this year's upfronts and cord-cutters vs. cord-nevers Periscope by Quad's Peter Nicholson on d-to-c, front-door marketing and using love to build brand loyalty UPtv's Charley Humbard on starting the TV network, purpose-driven marketing and maintaining trust with viewers Quad's Eric Ashworth on the $4.3 billion legacy print organization’s transformation UPtv’s Amy Winter on the power of uplifting content Jay Samit on How AR-Empowered Brands Will Win UPtv’s Lisa Fischer says OTT hasn’t replaced linear TV yet Image Source’s Tom Goos on creating impact with promotional products PPAI’s Paul Bellantone on the growth of the promotional products industry Neustar’s Marc Vermut on the power of understanding your audience Salesforce's John Carney on the power of 5G Wunderman Data's CEO on turning data into insights Salesforce Marketing Cloud's Jon Suarez-Davis on using AI to make sense of all that data Image Source’s Tom Goos on creating impact with promotional products PPAI’s Paul Bellantone on the growth of the promotional products industry Deloitte Digital's Alan Schulman on elevating human experience over customer experience Deloitte Digital’s Amelia Dunlop on elevating the human experience Neustar’s Alex LePage on making sense of all the data GSTV’s Sean McCaffrey on the data behind marketing at the pump Turner’s Marybeth Strobel on the ad experience that works Turner Ignite’s Tom Boland on targeting at scale with Launchpad Greg T. Gordon on Turner’s newest branded content arm, Turner Ignite Studios Music Audience Exchange’s Nathan Hanks is bringing brands into the music ecosystem PPAI’s Paul Bellantone on the $23.3 billion advertising medium all brands should leverage Seth Godin on why big brands need to rethink their marketing Facebook’s Jessica Jensen on gender diversity and equality Facebook’s Kofi Amoo-Gottfried on diversity and inclusion Deloitte Digital’s Alan Schulman on creating content at the speed of culture Facebook’s Alvin Bowles on diversity in advertising Turner Ignite’s Dan Riess on creating custom content that actually resonates Deloitte Digital’s Allan Cook on why we’re at the elbow of the AR/VR/MR curve Otto Bell on live advertising with CNN’s branded content studio CNN Digital's Christine Cook on surprising changes in viewing behavior Deloitte Digital’s Todd Paris on the importance of data ownership Stefanos Loukakos on How Facebook Messenger Is Changing e-Commerce Heat’s Evan Slater on Going Beyond Ads John Hancock’s Kate Ardini on Building Customer Trust Carolyn Everson Talks Cambridge Analytica Facebook's Bob Gruters on Partnering For Great Content Marne Levine on Instagram’s Future Andrew Keller on Brand Purpose and What’s Next for Mobile Marketing Jay Samit on How AR-Empowered Brands Will Win
Facebook’s Beau Avril on what to expect from the $30 billion shift from traditional TV advertising to OTT
Vevo’s Rob Christensen and XUMO's Bill Condon on leaning into linear to bring music TV back to the living room
AdColony’s Matt Barash on the best practices for navigating in-app advertising to achieve addressability at scale
Tune in to a special episode of 'In the Hot Seat' as we recap Ad Age TV Pivot with Facebook's Erik Geisler
ViacomCBS's David Lawenda on the network's recording-breaking consumption rates and what to expect for the rest of 2020
Salesforce's John Carney and WarnerMedia's Jesse Redniss on using data to inform the next phase of entertainment
Volkswagen CMO Jochen Sengpiehl on leading the biggest transformation in the history of the automotive industry
Salesforce CMO Stephanie Buscemi on the importance of ‘walking the walk’ when it comes to building trust
PPAI’s Brittany David on today’s hottest promotional products and the brand she’ll always associate with the World Series
PPAI’s Paul Bellantone on the power of physical advertising, meeting people where they are and the US-China trade war
Neustar, Inc.’s Alex LePage on hyper-competition, driving fluency in data and analytics and taking risks
Deloitte Digital’s Mark Singer and MedMen’s David Dancer on the underpinnings of creativity, old school marketing and their hotel arrival routine
Salesforce’s Jon Suarez-Davis and Isobar’s Jean Lin on the evolution of Cannes Lions, the new CX and binge-worthy TV
Salesforce’s Cristina Jones and Deloitte Digital’s Alicia Hatch on the importance of inclusive marketing and the best phone call they got to make
WarnerMedia’s Mary Sculley on the power of brand purpose, the $30 trillion sustainability industry and what her parents think of her profession
Edelman’s Judy John on the inspiration behind ‘Like a Girl,’ creating earned media the 2019 Edelman Trust Barometer
Bleacher Report’s Howard Mittman on driving engagement, widening the aperture of sports culture and partnering with Travis Scott
WarnerMedia’s Jenn Cohen on being digital first, nurturing talent and the mentor that changed her career
Xaxis’s Nicolas Bidon on the power of outcome-driven media, walled gardens and Cannes Lions traditions
Periscope by Quad's Peter Nicholson on d-to-c, front-door marketing and using love to build brand loyalty
UPtv's Charley Humbard on starting the TV network, purpose-driven marketing and maintaining trust with viewers