All Advertising Is Local

"All Advertising Is Local" is a custom video series presented by Ad Age Studio 30 in partnership with Effectv. Each episode features industry experts' perspectives and analysis of marketing challenges and opportunities on a range of subjects. Brands and agencies can glean insights on how to best reach consumers particularly through the lens of the evolving media landscape.

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What is OTT and why marketers need to add it to their media mix

Why the best political advertising is driven by data

New report shows TV viewership is up, highlights data-driven opportunities for advertisers

How to target your audience using local cable TV advertising

Why consumers for big brands respond to local marketing