The Connected Life Breadcrumb Ad Age Video The Connected Life The Internet of Things presents the ultimate test for marketers. Making Sense of The Connected Life 3:30 The Magic In The Math 2:15 Are Connected Devices The New Customers? 2:45 The Darker Side Of Data 3:00 Do Smarter Devices Mean Smarter Marketing? 3:00 Bringing Digital Analytics To TV 3:00