How L’Oréal developed better content and customer experiences online
L’Oréal and Sitecore partnered to shift the beauty brand’s marketing to focus on consumers, enhancing e-commerce and digitizing in-person…
How Jacuzzi used data to transform the customer experience
This Jacuzzi Group example shows how technology improves collecting and analyzing data, leading to powerful experiences at every stage of the…
5 holiday shopping trends you should know about this season
A new Sitecore survey of holiday shopper sentiment reveals five key trends retailers must be aware of this season, and to be prepared to address…
4 ways to add in-person events back to your marketing mix
Adding in-person experiences back into the marketing mix needs a new vision as well as adaptability, to effectively blend both digital and the…
3 ways to win over customers, retain them and ensure their loyalty
A new survey by Sitecore shows how authenticity, transparency and consistency, along with smart data use, can win back customers and keep them…
Transforming the customer journey through an agile content life cycle
As today’s global challenges accelerate digital transformation, brands are looking to create a seamless customer journey. Content is a key…
Sitecore is a global leader of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders. Experience more at sitecore.com.
The 3 most important steps to transform your digital experience
The pandemic has not just accelerated marketers' switch to a digital-first strategy; it has increased consumer expectations around experiences.…