
Why streaming media owners should be laser focused on first-party data
Over-the-top TV offers advertisers a rapidly growing opportunity that’s prime for reaching targeted audiences. Helping to fuel this growth are OTT…
SpotX, now part of Magnite, is the leading video advertising platform shaping digital video and the future of TV globally. The company’s solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. With best-in-class technology purpose-built for video, SpotX’s trusted, privacy-compliant solutions are employed by some of the largest media owners in the world including A+E Networks, Crackle Plus, The CW Network, Dentsu CCI, Discovery, Fox Corporation, fuboTV, LG, Microsoft, Newsy, Pluto TV, Roku, Samsung, Sling TV, and Vudu. Learn more at www.spotx.tv