Nielsen: MLS drives powerful purchase uplift
Advertisers who partner with Major League Soccer can potentially boost sales by more than 10%, according to a new study by Nielsen Sports.
About Major League Soccer
Headquartered in New York, Major League Soccer is the league for the new North America. MLS features 28 clubs throughout the United States and Canada, in addition to an expansion team in St. Louis beginning play in 2023. For more information about MLS, visit www.MLSsoccer.com.
About Soccer United Marketing
Soccer United Marketing (SUM), the commercial arm of Major League Soccer, has become the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region's most successful soccer entities. SUM holds the exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the U.S. market), Leagues Cup, Campeones Cup and Concacaf Properties (including Gold Cup™, Nations League Finals, Concacaf Champions League and Concacaf W). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.