The Mexican Men’s National Team makes history for fans and brand partners during MexTour 2024
The Mexican National Team’s U.S. tour is shaping up as a crucial run-up to the 2026 FIFA World Cup, with fans and corporate partners vying for…
How Leagues Cup supercharged soccer and its advertising partners
From Coors Light to Geico, brands are flocking to Leagues Cup—the innovative new tournament creating a blueprint and first in global soccer,…
Why brands shouldn’t wait until 2026 to invest in the Mexican Men’s National Team
With a slate of upcoming premier soccer events in North America—and the 2026 World Cup on the horizon—passionate fans are primed for advertising…
Nielsen: MLS drives powerful purchase uplift
Advertisers who partner with Major League Soccer can potentially boost sales by more than 10%, according to a new study by Nielsen Sports.
About Soccer United Marketing
Soccer United Marketing (SUM), the commercial arm of Major League Soccer (MLS), is the pre-eminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer matches and events, including Major League Soccer, the Mexican Men’s and Women’s National Teams for the U.S. market (MexTour and MexTour W), Leagues Cup, and Campeones Cup, as well as spearheading sponsorship sales for top Concacaf competitions including Concacaf Gold Cup, Concacaf Nations League Finals, Concacaf Champions Cup, and Concacaf W. In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.
About Major League Soccer
Headquartered in New York, Major League Soccer (MLS)—celebrating its 29th season in 2024—features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.