Quantcast
T-Mobile Advertising Solutions | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Newsletters
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Enter Small Agency Awards
    • New antisemitism campaign
    • Drive-thru AI
    • Web3 summit for brands
    • Top 5 creative campaigns
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Latest
      • Google asks judge to dismiss DOJ's digital ad antitrust case

        Google asks judge to dismiss DOJ's digital ad antitrust case

        32 min 39 sec ago

      • Meta prioritizes TikTok-style videos as it drops in-stream reserve ads

        Meta prioritizes TikTok-style videos as it drops in-stream reserve ads

        By Garett Sloane - 1 hour 20 min ago

      • Pepsi reveals new logo—inside the rebrand featuring electric blue and black

        Pepsi reveals new logo—inside the rebrand featuring electric blue and black

        By Jon Springer - 1 hour 49 min ago

      • What WPP’s Obviously acquisition means for VMLY&R’s influencer marketing strategy

        What WPP’s Obviously acquisition means for VMLY&R’s influencer marketing strategy

        By Brian Bonilla - 2 hours 20 min ago

      • Levi’s use of AI models to increase diversity incites backlash

        Levi’s use of AI models to increase diversity incites backlash

        By Adrianne Pasquarelli - 2 hours 44 min ago

    • Editor's Picks
      • How gaming creators are moving into corporate roles and bringing brands with them

        How gaming creators are moving into corporate roles and bringing brands with them

        By Erika Wheless - 1 day 6 hours ago

      • Top 10 March Madness advertisers so far: Datacenter Weekly

        Top 10 March Madness advertisers so far: Datacenter Weekly

        4 days ago

      • The top 5 creative campaigns you need to know about right now

        The top 5 creative campaigns you need to know about right now

        By Tim Nudd - 1 day 7 hours ago

    • Most Popular
      • 11 ‘granfluencer’ accounts changing influencer marketing

        11 ‘granfluencer’ accounts changing influencer marketing

        By Gillian Follett - 1 day 6 hours ago

      • Snapchat hires Microsoft ad leader as it rebuilds its sales team

        Snapchat hires Microsoft ad leader as it rebuilds its sales team

        By Garett Sloane - 1 day 3 hours ago

      • Two Hearted IPA: Never Trend

        Two Hearted IPA: Never Trend

        By Tim Nudd - 4 days 4 hours ago

      • Antisemitism group begins $25 million campaign to raise awareness

        Antisemitism group begins $25 million campaign to raise awareness

        By Adrianne Pasquarelli - 1 day 3 hours ago

      • The top 5 creative campaigns you need to know about right now

        The top 5 creative campaigns you need to know about right now

        By Tim Nudd - 1 day 7 hours ago

    • Login
    PUBLISHING PARTNER:
    T-Mobile Advertising Solutions
    Isometric data statistics and analysis stock illustration

    Why we must recalibrate marketing expectations in 2023

    There are many attribution and measurement solutions that are as accurate as the tools of the past, and that’s where the industry needs to be…

    By Jess Zhu

    T-Mobile Advertising Solutions

    About

    Advertising Solutions is T-Mobile’s fast-growing advertising technology business. It leverages high-quality mobile data from the T-Mobile network that enables advertisers to build audience segments based on app ownership and usage insights. T-Mobile is bringing innovative solutions to the advertising space, making more channels and better data accessible to advertisers of all kinds. For more information, visit www.t-mobile.com/advertising-solutions. 

    Contributors
    Jess Zhu
    Jess Zhu

    Head of Advertising Products & Development, T-Mobile Advertising Solutions

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2023
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Help Desk
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs
      • Ad spending data
      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates