Ad Tech Breaking news and analysis on programmatic advertising, data strategy and privacy Walmart mandates RFID tracking for home goods—opening up potential marketing opportunities on 01.21.2022 New innovation measurement index shows which sectors are booming—and which are stagnant 01.20.22 @ 08:00 AM ET How Microsoft could rule the metaverse with Activision Blizzard buy 01.19.22 @ 05:15 AM ET 12 ad leaders planning for the cookieless future 01.18.22 @ 05:00 AM ET Traction lands Unilever and IBM vet Rangaiah plus new client LinkedIn on 01.14.2022 You & Mr Jones changes name to Brandtech Group on 01.12.2022 How video game advertising plays into Take-Two's deal for Zynga on 01.11.2022 Discovery takes minority ownership in TV consortium OpenAP 01.10.22 @ 07:00 AM ET Roku's longtime platform leader Scott Rosenberg to exit on 01.07.2022 CES 2022—Brand and marketer updates from annual tech event on 01.07.2022 Procter & Gamble is the latest CES cancellation over omicron 12.28.21 @ 12:20 PM ET IAB cozies up to agencies, granting them general membership 12.16.21 @ 08:30 AM ET How the biggest ad tech trends affected marketers in 2021 on 12.16.2021 Programmatic ad exchange OpenX fined $2 million for collecting children's data 12.15.21 @ 07:10 PM ET From Facebook to Meta—a 2021 timeline of the social giant's pivotal year on 12.14.2021 Carolyn Everson on leaving Facebook and her new role at Instacart on 12.08.2021 Facebook opens up to more cryptocurrency advertisers on 12.01.2021 Salesforce promotes Bret Taylor to co-CEO on 11.30.2021 Twitter advertisers reflect on Jack Dorsey's tenure on 11.29.2021 How TikTok is trying to guarantee brand safety on its 'For You' page on 11.22.2021 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
