Ad Tech Breaking news and analysis on programmatic advertising, data strategy and privacy Disney's data clean room, measurement and streaming commerce strategies—takeaways from its tech and data showcase on JAN 26, 2023 05:00 AM ET Unilever and Mindshare test Disney's cookie alternative with Trade Desk on 01.25.2023 Twitter gives brands tools to measure offensive content around ads on 01.25.2023 DOJ sues Google over digital ad market dominance on 01.24.2023 Apple’s privacy policies under fire from ad tech industry on 01.23.2023 MiQ offers six months of parental leave and universal life insurance on 01.23.2023 Basis Technologies is getting creative with its Chicago headquarters and onboarding new recruits on 01.23.2023 How Confiant’s culture led to higher client satisfaction scores on 01.23.2023 How Twitter chaos will impact Super Bowl marketing on 01.19.2023 Kantar rebrands media intelligence unit, which now includes Numerator elements on 01.18.2023 Horizon launches retail media AI tool to optimize spending across Amazon, Walmart and other networks 01.17.23 @ 05:00 AM ET Nielsen rival Samba TV divests ad sales to focus on measurement on 01.13.2023 Why multi-currency TV measurement is causing tension within the industry on 01.11.2023 Why ChatGPT isn’t ready for Super Bowl ads—despite exciting creatives on 01.10.2023 Why NBCU, Fox and other networks are partnering to share streaming data and certify measurement firms on 01.09.2023 Pinterest shows how retail media networks and data clean rooms collide at CES on 01.06.2023 Nielsen brings next-gen measurement to market—but isn't using it for deals yet on 01.04.2023 Warner Bros. Discovery to offer Nielsen currency alternative on 01.03.2023 Google to allow limited CBD ads in policy change on 12.22.2022 CES 2023—from TikTok to Netflix and Web3, everything brands need to know on 12.22.2022 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
