Ad Tech

Google called out by ANA and 4A's after saying it will phase out cookies from Chrome

Google called out by ANA and 4A's after saying it will phase out cookies from Chrome

01.16.20 @ 01:46 PM ET

Opinion: How businesses can thrive in this new decade of personalized marketing

Opinion: How businesses can thrive in this new decade of personalized marketing

By David Fischer on 01.16.2020

Salesforce’s Shannon Duffy on prioritizing trust in customer relationships
Ad Age Custom Content

Salesforce’s Shannon Duffy on prioritizing trust in customer relationships

By Ad Age Studio 30 on 01.15.2020

Twitter suspends Grindr from its ad platform as it investigates privacy concerns

Twitter suspends Grindr from its ad platform as it investigates privacy concerns

By Garett Sloane on 01.14.2020

Salesforce's Jon Suarez-Davis and Merkle's Craig Dempster on the evolution of the CMO
Ad Age Custom Content

Salesforce's Jon Suarez-Davis and Merkle's Craig Dempster on the evolution of the CMO

By Ad Age Studio 30 on 01.14.2020

Salesforce's John Carney and WarnerMedia's Jesse Redniss on using data to inform the next phase of entertainment
Ad Age Custom Content

Salesforce's John Carney and WarnerMedia's Jesse Redniss on using data to inform the next phase of entertainment

By Ad Age Studio 30 on 01.13.2020

The 12 worst ad tech buzzwords of 2019

The 12 worst ad tech buzzwords of 2019

12.31.19 @ 05:00 AM ET

Ghostery extends anti-tracking tools to desktop apps, threatening third-party data collection

Ghostery extends anti-tracking tools to desktop apps, threatening third-party data collection

12.19.19 @ 09:00 AM ET

Walmart privacy chief defends online tracking practices before Senate panel

Walmart privacy chief defends online tracking practices before Senate panel

By Garett Sloane on 12.04.2019

Everything you thought about personalization is a lie
Publishing Partner:

Everything you thought about personalization is a lie

By Richard Jones on 12.03.2019

5 trends that threaten the Facebook-Google duopoly in digital advertising

5 trends that threaten the Facebook-Google duopoly in digital advertising

By Bill Wise on 11.29.2019

Instagram takes down 28 terrorist accounts in cases that demonstrate perils for brands on social

Instagram takes down 28 terrorist accounts in cases that demonstrate perils for brands on social

By Garett Sloane on 11.22.2019

Google takes a match to political ad targeting, now Facebook feels the heat too

Google takes a match to political ad targeting, now Facebook feels the heat too

By Garett Sloane on 11.21.2019

Why location data is the Swiss Army knife of marketing tools
Publishing Partner:

Why location data is the Swiss Army knife of marketing tools

By Brian Czarny on 11.20.2019

Facebook details new safety measures to give brands control on its ad network

Facebook details new safety measures to give brands control on its ad network

By Garett Sloane on 11.20.2019

Amp spotlight: What innovation means to agencies now
Ad Age Custom Content

Amp spotlight: What innovation means to agencies now

By Ad Age Studio 30 on 11.19.2019

TikTok to sell ads through Yandex, the 'Google of Russia'

TikTok to sell ads through Yandex, the 'Google of Russia'

By Garett Sloane on 11.08.2019

Why is identity so important in today’s customer experience?
Publishing Partner:

Why is identity so important in today’s customer experience?

By Matt Seeley on 11.05.2019

Unlocking the content bottleneck
Publishing Partner:

Unlocking the content bottleneck

By Vivek Sharma on 11.04.2019

The five ‘gotchas’ of a unified measurement strategy
Publishing Partner:

The five ‘gotchas’ of a unified measurement strategy

By Amanda Gessert on 10.29.2019