Advanced TV Brian Wieser launches Madison and Wall consultancy 02.01.23 @ 10:00 AM ET Disney's data clean room, measurement and streaming commerce strategies—takeaways from its tech and data showcase on 01.26.2023 Unilever and Mindshare test Disney's cookie alternative with Trade Desk on 01.25.2023 Disney outlines measurement strategy for streaming TV future on 01.25.2023 Procter & Gamble ad spend down but recovering, and tampon ads could help on 01.19.2023 Ad Age Custom Content How tech innovations like AI and AR/VR will change advertising in 2023 on 01.18.2023 Kantar rebrands media intelligence unit, which now includes Numerator elements on 01.18.2023 Nielsen rival Samba TV divests ad sales to focus on measurement on 01.13.2023 Why multi-currency TV measurement is causing tension within the industry on 01.11.2023 Why NBCU, Fox and other networks are partnering to share streaming data and certify measurement firms 01.09.23 @ 08:00 AM ET Nielsen brings next-gen measurement to market—but isn't using it for deals yet 01.04.23 @ 07:00 AM ET Warner Bros. Discovery to offer Nielsen currency alternative on 01.03.2023 Nielsen reorganizes into three units, five top executives depart on 12.20.2022 10 measurement milestones that reshaped the industry in 2022 on 12.14.2022 Clorox CMO on managing through turmoil on 12.07.2022 Meta tops Morning Consult 2022 fastest growing brands list, despite problems on 12.06.2022 Disney opens its data clean room to VideoAmp, paving the way for enhanced ad targeting on 12.01.2022 Why brands like P&G and L'Oréal are investing more in CTV with help from retail media networks on 11.28.2022 Kroger makes data available for Snapchat targeting and performance measurement on 11.16.2022 Why Nielsen rival iSpot is investing millions in TVision alternative panel on 11.15.2022 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
