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      • Balancing consumer needs with campaign performance

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    Advanced TV

    Opinion: 3 strategies media companies should embrace to grow in the new marketplace

    Opinion: 3 strategies media companies should embrace to grow in the new marketplace

    By Michael Bologna on APR 12, 2021 07:00 AM ET

    YouTube cleans up offensive videos, Hulu gets fresh look: Wednesday Wake-Up Call

    YouTube cleans up offensive videos, Hulu gets fresh look: Wednesday Wake-Up Call

    By Garett Sloane on 04.07.2021

    Hulu rebrands with a new look and sound, striving for clarity amid streaming chaos

    Hulu rebrands with a new look and sound, striving for clarity amid streaming chaos

    By Garett Sloane on 04.06.2021

    Johnson & Johnson opens Neutrogena Studios to create unbranded long-form videos

    Johnson & Johnson opens Neutrogena Studios to create unbranded long-form videos

    By Jack Neff on 04.05.2021

    Stagwell Group wins the Atlantic Broadband business

    Stagwell Group wins the Atlantic Broadband business

    04.05.21 @ 05:30 AM ET

    Brands shouldn’t be stymied by connected TV ad fraud

    Brands shouldn’t be stymied by connected TV ad fraud

    By Garett Sloane on 03.29.2021

    Fox lights up Comcast set-top-box VOD inventory to be sold programmatically

    Fox lights up Comcast set-top-box VOD inventory to be sold programmatically

    By Mike Juang on 03.25.2021

    Roku looks to help brands create ads for streaming with new brand studio

    Roku looks to help brands create ads for streaming with new brand studio

    By Mike Juang on 03.23.2021

    NBCU unveils Facebook and Instagram e-commerce deals during developer conference

    NBCU unveils Facebook and Instagram e-commerce deals during developer conference

    03.22.21 @ 01:15 PM ET

    The NFL is up, Ascential is down, Tubi races into Nascar and Chris Singleton sings for Ram: Trending

    The NFL is up, Ascential is down, Tubi races into Nascar and Chris Singleton sings for Ram: Trending

    By E.J. Schultz on 03.19.2021

    As 'The Walking Dead' comes to an end, AMC looks ahead to the company's digital future

    As 'The Walking Dead' comes to an end, AMC looks ahead to the company's digital future

    By Jeanine Poggi on 03.19.2021

    NFL hands Amazon exclusive games, and Teen Vogue editor undone by teen rogue tweets: Friday Wake-Up Call

    NFL hands Amazon exclusive games, and Teen Vogue editor undone by teen rogue tweets: Friday Wake-Up Call

    By Ilyse Liffreing on 03.19.2021

    Opinion: How TV advertising changed during the pandemic

    Opinion: How TV advertising changed during the pandemic

    By Sean Muller on 03.18.2021

    HBO Max viewing will start counting against AT&T data limits

    HBO Max viewing will start counting against AT&T data limits

    on 03.17.2021

    SVOD brand integrations increasingly key to reaching holistic audiences: Nielsen

    SVOD brand integrations increasingly key to reaching holistic audiences: Nielsen

    By Ethan Jakob Craft on 03.16.2021

    Paramount+, General Motors unite in co-branded campaign

    Paramount+, General Motors unite in co-branded campaign

    By Ethan Jakob Craft on 03.15.2021

    AT&T now expects up to 150 million HBO Max subscribers

    AT&T now expects up to 150 million HBO Max subscribers

    on 03.12.2021

    Disney lands NHL broadcast deal with focus on streaming

    Disney lands NHL broadcast deal with focus on streaming

    on 03.10.2021

    Disney+ tops 100 million users in unprecedented growth run

    Disney+ tops 100 million users in unprecedented growth run

    on 03.09.2021

    Anheuser-Busch uses A+E targeting tool to guarantee people are actually watching TV ads

    Anheuser-Busch uses A+E targeting tool to guarantee people are actually watching TV ads

    By Mike Juang on 03.09.2021

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